Researchers say that you have only 7 seconds to grab the visitor’s attention. Once lost, he may not visit your website again! This ensures that the load time of a WordPress website should be optimized enough so that your visitors could stay and see what your site is all about. Not only this, the search engine giant, Google prioritizes the websites that are loaded under 2 seconds in its search engine result pages (SERPs).
Best Hosting for WordPress Websites
I’m sure you must have found many articles on speed up a WordPress site, but (you may) didn’t get a success as you expected. It is because most of the WordPress users rely on the front-end speed of a site neglecting their back-end hosting environment. Therefore, they must know choosing the best hosting for WordPress is the first step of a speedy and successful website.
Today, I will conduct a few tests and let WordPress users know, how well a 1-click WordPress website performs on the best WordPress hosting like Cloudways.
Let’s Begin the Performance Test!
To initiate the tests, I have launched WordPress on Linode at Cloudways Platform.
Note: If you too want to conduct the following test in this article, get a free trial period of Cloudways without providing your credit card info.
As you can see in the image above, I have launched a Linode 1GB server that is located in Fremont, USA. 1-click launching of a server comes pre-configured with:
- MySQL (You can choose MariaDB later on)
- FREE SSL certificates by Let’s Encrypt
The above list doesn’t end here, you can have a look at the features that Cloudways offers you. And if you are a non-techie, it may be difficult to understand the above terms. Although, in fact, these terms are not really necessary for you to understand.
Have a Look at Installed WordPress Application
After getting into the Cloudways Platform, navigate to Applications from the top left menu bar. Get into the application and you will see a screen like an image below.
Visit the WordPress staging URL that is written under Admin Panel, use login credentials, and get into your WordPress Dashboard. Navigate to Plugins > Installed Plugins tab, there you will see a pre-installed plugin named as Breeze.
Note: I have also removed a video from the default WordPress post to make external requests minimized.
You might be thinking, what is it for? Well, Breeze is a free WordPress cache plugin by Cloudways. All WordPress-based applications launched on Cloudways comes pre-installed with Breeze.
Conduct WordPress Performance Test on Cloudways
Well, I think I have talked enough! Let’s test the WordPress site without putting any efforts on optimization. Just a reminder for our testing environment, I have:
- Cloud Infrastructure: Linode
- Server Size (RAM): 1 GB
- Location of Data Center: Fremont
- Version of WordPress: 4.9.6
- Pre-configured with: PHP7.2, Varnish, NGINX, and Breeze installed
Now, I am going to test the performance with the default configurations of a WordPress website hosted on Cloudways. I have used Pingdom Tools to conduct the tests. In addition, to authenticate the performance test, I am providing URLs of the tests conducted on each website analyzing tools respectively.
And the Performance Results Are:
Let’s Tweak the Breeze a Bit!
The default settings of Cloudways hosting environment and Breeze are satisfactory, but there is always a room for improvements. Let’s optimize and configure Breeze settings to see how well it performs on a WordPress website.
Breeze is a very easy to configure WordPress cache plugin. I have just enabled the minification, grouping, and browser caching. The below results shows the power of the best hosting for WordPress along with an efficient caching plugin.
Using A Lightweight Theme
A lightweight theme can also contribute to the speed in which WordPress site loads. For instance, Astra, a lightweight multipurpose theme is said to be loaded in just half a second with default WordPress data.
Let’s see the improvement it can bring to our WordPress site.
Astra theme can easily be downloaded from WordPress.org. Once it is downloaded, go to Appearance → Themes from WordPress admin and Activate it.
When the site was tested using Pingdom Tools, following result was produced.
Result of our bare-bone WordPress site was pretty impressive! Let’s try adding some content to our WordPress site and see the difference in results.
In order to add dummy content I choose to use FakerPress plugin.
Go to your WordPress dashboard and download the plugin. After the plugin is activated; go to plugin’s settings and add 10 dummy posts.
We added 10 posts with pictures and content length of six paragraphs each.
With dummy data our site loaded in just 140 ms which is a still lightning fast speed. Also we got 100% score for performance grade. Speed might get slow when more plugins are installed and content is added as it can increase the number of requests which slows down the website.
Content Delivery Network (CDN)
A Content Delivery Network (CDN) plays an important part in delivery both the static and dynamic content of your WordPress site to your global audience. CDN makes a copy of your site and stores it in the servers spread all over the globe to ensure faster content delivery even to the places which are far away from your web servers.
Cloudways users can take advantage of CloudwaysCDN and integrate it directly from their platform. Adding CDN to a WordPress can also improve the speed of your site.
Facts Behind Speedy Sites
Being one of the best hosting for WordPress, Cloudways offers one of the most advanced and sophisticated server architecture to provide best and uninterrupted services to its users. Its stack is equipped with latest caching tools such as Varnish and Nginx which keeps the loading time to a minimum and enhance overall user experience.
According to Pingdom and GTMetrix, you can see a site hosted on the best hosting for WordPress along with just a WordPress cache plugin can dramatically increase the speed of a WordPress site. The result by WebPageTest (TTFB) is mostly dependent on the server response time. However, there are a number of techniques that can be used to reduce server response time for WordPress websites.
Doesn’t the results look impressive? Give Cloudways a try and then migrate your existing WordPress based website to Cloudways, configure the Breeze, and see the improved results of your WordPress website. Don’t forget to share your testing results in the comment section below.
Mustaasam is the WordPress Community Manager at Cloudways - A Managed WordPress Hosting Platform, where he actively works and loves sharing his knowledge with the WordPress Community. When he is not working, you can find him playing squash with his friends, or defending in Football, and listening to music. You can email him at firstname.lastname@example.org
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