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20 SEO Optimized WordPress Themes to Dress up Website in 2018

Updated on  4th October

17 Min Read
optimized wordpress themes
Reading Time: 17 minutes

All WordPress professionals know how much performance is a fundamental requirement for a website — whether using optimized WordPress themes or installing a cache plugin. A website too slow, say taking beyond two seconds for loading a page, is a more difficult referencing on the search engine results pages (SERPs) and especially a lower conversion rate on the website.

Many studies conducted on the correlation between average loading times of a page and conversion rate and the results are always the same: one more second in the loading time results in a 5 to 10% decrease in the rate of conversion.

In the case of a WordPress website, the theme plays a particularly important role in improving the average loading time of a page, and more generally the performance of the website. To help WordPressers choose best SEO WordPress themes right from the beginning, we have listed out 20 WordPress themes. Before moving further, let’s first learn the significance of SEO optimized WordPress themes.

Table of Contents

Key Role of SEO Optimized WordPress Themes

Website Loading Time and Conversion Rate

As mentioned above, many studies have shown the correlation between loading time and conversion rate. The first example, Walmart.com, a US multinational supermarket has conducted numerous tests on the subject. The graph clearly shows a drop in the conversion rate when you go from less than a second to more than two seconds of average load time. From three seconds, each additional second has a more limited impact and generates a decrease of about two percent in the conversion rate.

SynTraffic

— Source: SynTraffic

By its size, the website of Walmart.com is not necessarily representative of the website lambda. Let’s take a second example, or rather a series of examples. Kissmetrics, a leading analytics solution for web apps publishers, has done a similar survey on a large number of websites. Main result: an extra second in the average loading time of a web page generates a decrease of about seven percent of the conversion rate. This decrease in the conversion rate is primarily due to the increase in the bounce rate, or dropout, with the increase in average loading time as shown in the graph opposite.

Kissmetrics

— Source: Kissmetrics

Fastest WordPress Themes: Asset or Expense?

A fastest WordPress theme can be very minimalist, with only a few pages of templates (archives.php, single.php, home.php, etc.), some PHP functions, and a CSS style sheet. To meet the needs of the greatest number, especially millions of beginners who do not want to change a single line of code, there are of course much more complete themes. The complete themes include dozens of templates, hundreds of settings and even plugins that automatically install with the theme. They are for sale on platforms like ThemeForest or CreativeMarket.

Depending on the theme chosen, the weight of the pages and the number of requests can vary from one to four, which will have a considerable impact on the average loading time of a page. Be careful, however, to avoid a too simplistic reading. If the complete themes are structurally heavier, they are often much better optimized and can finally achieve comparable performances with minimalist themes.

Best SEO Optimized WordPress Themes

Here are 20 best WordPress optimized themes to make your website lightening fasting.

  1. Astra – Fast, Lightweight & Customizable WordPress Theme
  2. Avada | Responsive Multi-Purpose Theme
  3. BeTheme – Responsive Multi-Purpose WordPress
  4. Bridge – Creative Multi-Purpose WordPress Theme
  5. Brixton Blog – A Responsive WordPress Blog Theme
  6. FlyMag PRO: Beautiful WordPress Magazine Theme
  7. Divi – The Ultimate WordPress Theme & Visual Page Builder
  8. Illdy – Free One Page WordPress Business Theme
  9. Infinite – Responsive Multi-Purpose WordPress Theme
  10. Kalium – Creative Theme for Professionals
  11. Jevelin Multi-Purpose Premium Responsive WordPress Theme
  12. OceanWP: Free Multi-Purpose WordPress Theme
  13. Pixova Lite: One-Page Parallax WordPress Theme
  14. Rosemary – A Responsive WordPress Blog Theme
  15. Scalia – Multi-Concept Business, Shop, One-Page, Blog Theme
  16. The Voux – A Comprehensive Magazine Theme
  17. Transcend – A Free & Premium Business WordPress Theme
  18. Shapely – One Page WordPress Theme
  19. Sydney Pro by aThemes
  20. X | The Theme by Themeco

Note: The list has been sorted out in alphabetical order and hence does not represent ranking in terms of performance.

1. Astra – Fast, Lightweight & Customizable WordPress Theme

Astra Theme

Astra is an optimized WordPress theme that is gradually becoming the favorite one for those who use a visual editor or builder such as Elementor or Beaver Builder to layout the articles or covers of their web pages.

This theme is lightweight and fast that improves your web positioning by using it together with the visual constructors. What we like the most is not its loading speed but the immense possibilities of personalization that it presents.

This simple theme allows you to customize the design to your liking with the multiple extensions that it brings, especially in its paid version that we recommend. Since for very little money, you can have a template for practically all your projects that you can customize it in each of them to your liking.

Live Preview | Price: $59

2. Avada | Responsive Multi-Purpose Theme

Avada Theme

Avada is the best-selling WordPress theme on ThemeForest. Since its launch in August 2012, Avada has generated more than 435,000 sales (yes, almost half a million) with an average rating of 4.77/5, making it the best-selling WordPress theme to date.

Avada’s 40 website demos do a great job of demonstrating to the buyer like you that you too can create a similar website without the need for a developer or programming on your part. The reality is that if you are developing your first WordPress website, you must be willing to invest a lot of time in research to get the desired result.

It is interesting to note that there are two schools of thought in relation to WordPress theme design: themes should be built for a specific type of website, with a minimal set of customization options; compared to creating a versatile theme that includes as many features, page templates, customization settings, and options as possible so you can build any kind of website with almost a single WordPress theme.

Avada categorizes itself definitively in the second school of thoughts. The theme’s developers have used their skills and talents to create a truly versatile theme that has no shortage of features, customization options, and pre-built layout types.

Live Preview | Price: $60

3. BeTheme – Responsive Multi-Purpose WordPress

BeTheme

Having been downloaded more than 125,000 times on ThemeForest and having obtained an evaluation of 4.8/5 (which is huge!), BeTheme is a creative, colorful, fresh, engaging and of course, adaptable to different screens. This theme provides the users with answers to many contexts of website creation, whether for blogs, corporate websites, online magazines or stores.

It equips several useful tools, templates of pages, plugins and comes with more than 300 demos of styles of different websites. BeTheme is the choice of many web developers and designers for all these reasons!

BeTheme uses Visual Composer as a website builder as well as their own, Muffin Builder 3. Its control panel offers more than 20 styles of website header, giving you a greater flexibility.

Live Preview | Price: $59

4. Bridge – Creative Multi-Purpose WordPress Theme

Bridge Theme

Bridge is a resourceful theme for developing a large number of websites. Having been sold more than 100,000 times on ThemeForest and having obtained an average rating of almost 4.8/5, the quality of this theme is remarkable!

Bridge provides us with over 376 different website demonstrations for all types of websites imaginable! Car dealership, event website, wedding, blogs of all kinds, travel website, all types of businesses, online store, municipal, online magazine, school, bar, the team of developers has a demo for everyone!

The Qode Interactive team has created unique modules and features for news websites. Indeed, you can count on 100% customizable interfaces especially dedicated to magazines, great sliders and carousels for your articles, sharing options on social networks without additional plugins and useful widgets for your news.

Bridge offers everything you need to develop your business website. In addition to the demos, you can count on it for getting more leads and reaching more customers.

Live Preview | Price: $59

5. Brixton Blog – A Responsive WordPress Blog Theme

Brixton Theme

Brixton is a simplistic and useful blog theme for WordPress. It has an artistic and resourceful design that can enhance your blog. You don’t need to be a programmer to use this great theme since it is very easy to use!

Extensive content and heavyweight web pages can reduce the interest of your visitors. Fortunately, Brixton loads very quickly due to its optimized code and the lightened layout. With the last update, the developers add Font Awesome to improve its visuals as well as flexibility. In addition, those icons are compatible with Retina High-Resolution Displays.

The simplistic user-interface eliminates all the elements that mess up a web page. It also complements your content and shuns out unnecessary visuals and slideshows so your WordPress is readable.

Brixton developers are committed to reviewing all features-related queries. Beautiful pages are useless if no one can see them. Fortunately, Brixton is optimized for search engines, ensuring that your website is at the top of the search engine rankings.

Live Preview | Price: $49

6. FlyMag PRO: Beautiful WordPress Magazine Theme

Astra Theme

FlyMag is an SEO-friendly WordPress theme for magazine websites. We appreciate its sober and professional design, and it is quite complete! You can display your news by category on the home page in five different ways, which really makes it possible to vary the layout of the elements. There is a small ribbon that highlights the latest news.

This theme provides settings for the news ribbon, article carousel, to customize the blog, change fonts and colors, custom widgets and footer. These options are clear and intuitive even for a novice. Hence, it has all the elements that change the way you deliver online content!

Live Preview | Price: $69

7. Divi – The Ultimate WordPress Theme & Visual Page Builder

Divi Theme

Unlike the old version, Divi 3.0 incorporates a brand new visual interface that will radically change the way you build your websites. It uses Divi Builder (also called Visual Page Builder) found on the front-end of the website, so that you can make changes live in real time.

For example, click on a paragraph and start writing your text. A hyper-effective way to create and edit your web pages, since you will not have to constantly press the “Preview” button to see your creations, return to edit, review the preview, etc.

It offers to highlight changes in the text and change the typography and color. Reposition an item, add new features and content blocks from the module with more than 45 different items, adjust margins, heights, and more. All changes are made live, without any delay! No refresh of a page is necessary to carry out your updates. You will no longer need to use the “Preview” tool of WordPress pages.

We know that this feature was already present with the Visual Composer extension. The big difference with the Divi theme page builder is the speed (no loading time and no refresh needed) and the tool efficiency.

Live Preview | Price: $69

8. Illdy – Free One Page WordPress Business Theme

Illdy Theme

Illdy represents a mix of sobriety and professionalism, ease of navigation and reliability. It is very flexible and easily customizable.

This fast loading WordPress theme can handle a wide range of choices for your portfolio: from the staff to the professional, from the shopkeeper to the artist, thanks to its intrinsically agile and easy-to-customize interface.

It uses WordPress Customizer Live, as well as many customization options and features that allow you to manage the look of your website from the start in case you choose one of the multiple pages and predefined layouts of Illdy.

The main advantage of this theme is its ability to offer a beautiful setting to present your works of all kinds. The presentations and portfolio options will help you to easily show the world what you are capable of professionally and artistically in minutes and with an elegant presentation.

Live Preview | Price: Free

9. Infinite – Responsive Multi-Purpose WordPress Theme

Infinite Theme

As its name suggests, Infinite is the multi-purpose responsive WordPress theme that can be used to develop any type of website. With the built-in GoodLayers drag-and-drop page builder, you can have a new experience for creating powerful and engaging page seamlessly. It has the most advanced administration panel. It fully supports WooCommerce and WPML.

Infinite has been tested on GTmetrix and Google’s Page Load Tester and has had a brilliant performance. Infinite has a live customizer that allows you to customize your website in no time without putting your website in maintenance mode. In addition, you save $72 with premium WordPress plugins for free.

Live Preview | Price: $60

10. Kalium – Creative Theme for Professionals

Kalium Theme

Kalium is another fastest WordPress theme and has a whopping 4.9/5 rating on ThemeForest. It attracts web developers and designers for its amazing range of customizability, features and beautiful designs. It has a page editor that can create a multitude of different targeted websites, but that is particularly useful for bloggers.

The theme provides you with the tools to not only create a beautiful and effective blog, but also to optimize it for better performance.

Use Kalium’s premium page editor with 9 header styles, more than 30 portfolio styles, more than 100 shortcodes, and elements, with 9 different blog layouts and more, to create the exact blog that you want!

More than 24,000 satisfied customers have developed Kalium websites. Oh, and the best thing about Kalium? Once you buy it, you can create as many different websites as you want!

Live Preview | Price: $60

11. Jevelin Multi-Purpose Premium Responsive WordPress Theme

Jevelin Theme

Javelin is the highly customizable and powerful premium WordPress business theme that helps you build a website easily from the bottom up to the most complex. It also comes with a drag-and-drop page builder and a self-adjusting mega menu.

It is fully responsive, so it is suitable for all devices. You can install demo data and easily create a website by replacing dummy text and images. It has over 40 custom-crafted shortcodes that enhance your website building process. You can create a website with any layout based on your creativity.

Live Preview | Price: $59

12. OceanWP: Free Multi-Purpose WordPress Theme

OceanWP Theme

OceanWP is a freemium multi-use and a fast loading WordPress theme bundled with advanced features. It is available on the WordPress themes directory and currently has more than 100,000 active and 5-star installations. In addition, it is fully compatible with most popular page builders such as Elementor, Visual Composer, Beaver Builder, and Divi. OceanWP is WooCommerce and multilingual compatible.

Considering the fact that OceanWP is a free theme, remember that the latter is designed with “high-end” features often reserved for premium themes. Here is a list of the native options offered by OceanWP:

  • Lightweight that results in fast page loading time
  • Integrated theme options and display options in the customizer
  • Built-in mega menu to create multi-layer and complex menus
  • Check the options of the page for each page
  • Ready for WooCommerce and multilingualism with RTL
  • Fully compatible with several page builders
  • A pack of premium extensions that includes 8 plugins
  • 14 free demos

Live Preview | Price: $29

13. Pixova Lite: One-Page Parallax WordPress Theme

Pixova Lite Theme

Pixova Lite theme is a responsive and an SEO-friendly WordPress theme adaptable to all types of devices. It gives you the ability to choose from several predefined options for the footer, header, and sidebar of the blog. With Pixova Lite you get a high-quality tool for a modern visual impact. Its amazing typography is available in several colors.

It includes several useful features such as downloading logos, widgets and other customizable sections. In addition, you have the opportunity to integrate a blog, testimonials and a contact form.

Live Preview | Price: Free

14. Rosemary – A Responsive WordPress Blog Theme

Rosemary Theme

Rosemary is an SEO-friendly WordPress theme. It is flawless for blogging and is designed to enhance your artistic content. It reaches the peaks of elegance via the path of simplicity balancing high performance and user-friendliness.

Going against the trends of most websites, Rosemary is decidedly clear. It includes many useful features such as featured area slider and full-width Instagram footer areas. This theme can undoubtedly leave an everlasting impression on the visitors of your website.

There will be no difference between the experience of mobile users and PCs. It works wonderfully well on all platforms, ensuring complete consistency and adaptability. It has a remarkable star slider and five layouts for your blogs. Your footers will have full-width Instagram feeds so there’s no shortage of content.

It provides support for Contact Form 7 and includes a custom About Me widget. Most elements of the website can be turned on/off according to your needs. Customers can navigate the theme options powered by the innovative WordPress Customizer.

Live Preview | Price: $49

15. Scalia – Multi-Concept Business, Shop, One-Page, Blog Theme

Scalia Theme

Scalia is a fast loading WordPress theme with multi-faceted functionality. This one can be used for the development of a company website, for an online shop, for a WordPress one page, and for the creation of just about any style of blog. Its flexibility is impressive and its number of advanced features are really handy! Developers have also programmed responsive versions for a more user-friendly mobile experience.

It includes 150+ ready-to-use layouts to help you get your website off to a good start. The degree of customization is pretty impressive! Indeed, every part of your website can be personalized, adjusted and modified.

You do not have to be a programmer to build a functional website. The admin panel is very intuitive, making the creative process even easier. Users can choose between simple but elegant designs or more visually complex layouts.

Scalia also has an unlimited color palette and a large number of unique typography icons.

Live Preview | Price: $59

18. Shapely – One Page WordPress Theme

Shapely Theme

A portfolio published online can make or break a career so you need to make sure yours is up to the mark. Fortunately, there are themes like Shapely, fast loading WordPress theme that can adapt to any type of portfolio. This is made possible by a large collection of useful features and a fully responsive design.

Regardless of the device used, potential customers and employers will be able to access your content from tablets, smartphones, laptops, and desktops. Cross-browser compatibility is also available.

If you want to include new features and add-ons, you are free to do it. Shapely is compatible with many premium WordPress plugins such as Google Analytics, Yoast SEO, Gravity Forms, Jetpack and WooCommerce.

Live Preview | Price: Free

19. Sydney Pro by aThemes

Sydney Pro Theme

Sydney Pro is aTheme’s best-selling theme for 2016. It is one of the fast loading WordPress themes that help businesses and freelancers develop an impressive website. It comes with Crelly slider which allows you to create beautiful, attractive scrolling sliders.

It has 7-page templates that meet almost every need of your website. You have 16 additional widgets to enhance your homepage. In addition to this, Sydney Pro is entirely based on the Customizer that allows live preview of your website during customization.

You can build an online store with Sydney Pro because it integrates seamlessly with the WooCommerce extension. You can also have a video header on your website.

Live Preview | Price: $59

16. The Voux – A Comprehensive Magazine Theme

The Voux Theme

The Voux is a very responsive, retina-ready and an optimized WordPress theme. Its pages are fully customizable with Visual Composer, which makes it possible to generate user-friendly headers, mega-menus using tags, subcategories and/or categories as a source.

The link or URL in the browser is also updated when scrolling the page or article being viewed. In addition to news articles, the theme also features stylish galleries in full screen.

The Voux also integrates social networking plugins for Facebook, Twitter, Google Plus and Pinterest, a first for ThemeForest. Shared data is stored in WordPress and is visible even in the background. The data cache retention period and the social media option to use can be changed through the theme options.

Finally, the theme can be viewed on all devices while maintaining quality and without omitting any element of the original design.

Live Preview | Price: $59

17. Transcend – A Free & Premium Business WordPress Theme

Transcend Theme

Transcend is one of the fastest WordPress themes available in the market. It has been developed to provide webmasters, both beginners and seasoned, with unique, feature-rich websites without having to write a line of code.

With Transcend, customizing your pages is easier than ever, thanks to a fully visual interface, full of choices and varied settings, which you can manipulate to make all kinds of customizations.

Transcend is perfect for presenting your portfolios online using the latest AJAX technology to classify and label your content and present it in a style that is easily understandable to the general public.

Small, convenient codes let you showcase your products, service offerings, rates, and even team members to the world with ease.

Live Preview | Price: $59

20. X | The Theme by Themeco

X Theme

X is a theme that offers many useful features and customization possibilities. It is one of the fastest WordPress themes and is without a doubt one of the most popular themes currently online with over 191,000 sales and a rating of 4.75/5!

X can serve as a theme for all kinds of websites. X offers more than 40 demos for all types of websites, including online stores, online magazine style sites, blogs, agency sites, portfolio, and more. The Themeco’s development team has developed their own site builder tool, which is rather nice and intuitive to use.

It would take an entire article to describe in detail each of the features of X! In short: unlimited sidebars, about 40 website demos, HD + video tutorials, well-documented documentation, WooCommerce aesthetics and integration features, the Slider Revolution, 7 custom message types, several custom widgets, 400 Awesome Font icons, a page builder and more than 600 Google fonts to cite only a very small portion of X’s features.

With X theme, you can use four types of different models suitable for any purpose:

1. The Integrity Model
Integrity is a well-organized design that suits a wide range of professional website types with its sleek, uncluttered look. The look of it does not try to do too much, on the contrary, it is what gives it its professional look.

2. The Renew Model
Renew leaves plenty of room for your content! Indeed, X theme’s ultra-minimalist look emphasizes your content rather than the container.

3. The Icon Model
The Icon was inspired by modern online magazine style sites and news sites. It also offers a minimalist design allowing you to display the contents of your site without being too distracted by the design of the interface. This one can be easily modified to suit the visual style you are looking for.

4. The Ethos Model
Create a great modern website for an online magazine with Ethos. It offers a variety of unique features specifically configured for an online news and magazine site. The interface emphasizes the engagement of members of your community through different, well-positioned calls to action.

Live Preview | Price: $59

Tips for Choosing WordPress Themes

List Selection Criteria

Choosing a WordPress theme is a real jungle. To live peacefully in your quest for the perfect theme for your business, first establish a precise list of criteria.

  • What is the purpose of your website?
  • Do you need the best SEO WordPress theme?
  • Who are you targeting?
  • Which design is predominant in your industry?
  • Do you need a carousel, a forum or a Q&A page?
  • Do you need a pricing table solution or an integrated ecommerce solution?
  • Do you need landing pages?
  • Do you publish different forms of content?
  • Do you need custom post types to manage content easily?
  • Are you looking for a “one-page” theme, which a visitor discovers by scrolling along a single page?
  • If you have no technical knowledge, are you looking for an intuitive “drag-and-drop” system to build your pages?
  • Do you monetize your website with AdSense?

Before thinking about design, beautiful effects and colors of the WordPress themes that you discover, be firm on what you really need in terms of features. Changing some colors or fonts is a breeze. Making it compatible with WooCommerce, on the other hand, is much more difficult.

Read the Terms of Use and Renewal Contract

  • Some themes only allow you to create a single site. Some say you can customize it for resale to a customer, others specify that end users should not have to pay to access it.
  • If you are planning to start a paid community, take a good look at which theme version you can buy.
  • In some cases, buying a WordPress theme will give you the right to have one year of updates and support from the company behind the theme. After this period, you will have to pay back a sum announced in advance.
  • All of these should be taken into account, especially if you find it difficult as to what to choose between several themes and authors.

Be Wary of Paid Plugins

Revolution Slider, Layer Slider, and other useful pay plugins are often integrated when you purchase the premium themes. The problem is that even if you don’t pay them, you will not have access to any troubleshooting or updates, including security breaches.

In the end, it is better to choose a theme that really suits you and buy additional plugins separately, rather than ending up with a time bomb in your hands.

Points You Must Not Compromise

If your expectations of style and features are of course personal, some elements should always be present when you choose the best SEO WordPress theme:

    • Responsiveness: That is to say that it adapts to all types of screens (don’t stick to the demonstration: test the feature directly from your devices)
    • Compatibility: It should be compatible with the plugins you already use (WooCommerce, Yoast SEO, WPML, etc.)
    • Tested on different browsers
    • With excellent customer support
  • Easy to translate in other languages

How did you go about choosing SEO optimized WordPress themes? Have you had any difficulty choosing and/or configuring it? Share your experience by leaving a comment below!

Share your opinion in the comment section. COMMENT NOW

Mansoor Ahmed Khan

Passionate about technology, entrepreneurship, and marketing, Mansoor Ahmed Khan is in computing since he knows how to type on a keyboard. His daily life is rocked by his family, projects, and his screen. Probably in this order, he likes to be convinced at least.

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