The $38bln ‘Holiday Season’ Hotcake That Most Ecommerce Stores Usually Ignore

by Sajjad Shahid  November 10, 2017

The holiday season is always a treat for avid shoppers. They are ready to buy anything if the price is right. That’s why holiday sales are monstrous, not only in Australia but around the world.

Australia Holiday Season Trends

Last year alone, Australia’s online holiday season’s revenue was a whopping $63 million, about 23 percent higher than the average revenue. This is mainly due to a steady change in the shopping trends, the hype created by the brands and the holiday myth that, “holiday season sale is cheaper”, – which is true (sometimes).

The Sad Reality, However…

At the moment, the Australian ecommerce industry is still not performing at its full potential simply because many ecommerce stores simply do not tap the holiday season sales.

Holiday season is a great opportunity for ecommerce stores because the opportunities are endless. Usually, the popular items include fashion accessories, gaming stations, furniture, liquor, gadgets, and party gifts.

Austalia Holiday Season Trends

Source: aupost.com.au

Australians usually spend 63 percent of their online time with their smartphones. While the information is popularly available, not many ecommerce stores have a plan of exploiting it in the upcoming holiday season.

Revenue Maximization During Holiday Season

The good news is that Australian stores could easily  could easily The ecommerce stores that are still not tapping the holiday season sale are missing a big crunch of the flourishing digital market. Though the strategy for it will be of course made by the store owners, but a few things to focus on, include:

  • Build Mobile App/Mobile-friendly Website:

As more and more Australians are now searching the internet on smartphones, the Ecommerce managers should now focus on mobile apps and mobile-friendly websites, so they don’t miss out the traffic. The more traffic they miss, the more money they lose.

  • Target Mobile Searches:

The searches on smartphones are slightly different from the results on websites. This is because of the lack of Accelerated Mobile Pages (AMP) on most websites. And, to keep yourself on the top on a search engine, you will have to optimize it for mobile by adding AMP pages format.

  • Buy Mobile Advertising

The best way to hook customers on mobiles is to use mobile advertisements for your products. There are tons of advertisement platforms available on smartphones, where you can become an advertiser and start marketing your products including google adwords.

  • Buy in-app advertising

Another effective way to let users know that you are throwing discounts on holiday seasons is through in-app advertisements. Users are keener to engage with in-app advertisements, according to research. The CEO, Ben-Yair, of in-app advertising platform Ubimo, said:

“Location unlocks the many rich layers of data which marketers can analyze, such as weather, local events, and demographics, to get a full picture of what is going on at a certain location in real-time.”

Marketers can use all these parameters to create allusive and dynamic on-the-go advertisements to grab user attention.

  • Get Faster Hosting Platform

Finally, with all the preparations to get traffic, the ecommerce stores should also secure their servers so they can manage the overflow of traffic during the holiday season. This will help them retain the visitors on their stores without seeing any hapless event.

Cloud Managed hosting platform are becoming one of the favourite platforms for ecommerce stores due to their portability, reliability, and security.

Bottom-line

Considering the ecommerce trends, and as the holiday season is near to start, this is the right time for ecommerce stores to make a choice and work on it to reap higher profit during the season.

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About Sajjad Shahid

Sajjad is an Ecommerce Community Expert at Cloudways. He loves helping out Ecommerce store owners, merchants and marketers in establishing their businesses and startups. Sajjad enjoys playing table tennis and cricket over the weekend.

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