The Best WordPress Lead Generation Plugins

The official WordPress plugin repository has thousands of plugins to choose from for your website. But finding the best lead generation plugin for WordPress with high-end features requires a lot of time and effort. This is where we come in!

The Best WordPress Lead Generation Plugins: Free and Paid

As the name suggests, a WordPress lead generation plugin is used to generate leads, that is to obtain the so-called "hot contacts" who visit your website and can become potential customers because they are interested in products or services offered on your website.

popup-domination wordpress plugin

Popup Domination

If you want to convert more visitors into customers or subscribers, popups are a great way to do that. Popup domination is a plugin that ensures that you play the popup game well with great features and functions like GDPR friendly popups and A/B testing them to ensure you get the best results.

  • Redirect themes
  • Countdown themes
  • Popup triggers
  • Onclick popups
  • A/B Testing
icegram wordpress plugin


Icegram WordPress plugin is another choice for creating popups and beautiful options easily on your WordPress website. You can even show these popups to targeted visitors and use other great features to help convert more visitors into buyers on your website.

  • Easy to use interface
  • Multiple opt-in forms
  • Integration with email services
  • Mobile responsive design
  • Extensive customizations
hollerbox wordpress plugin

Holler Box

Popups are a great way to bring your customer or visitors’ attention to something in particular. For example, you may have an offer or an ongoing discount to boost your sales that you may want every visitor to know about, and that’s where Holler Box shines.

  • Add unlimited popups
  • Exit-intent popups
  • Time delay
  • Scroll triggers
  • Faux chat email capture
optinly wordpress plugin


Optinly is a powerful lead generation tool that allows businesses and eCommerce stores to capture leads and increase sales on the go. The tool comes with different types of popups to help create multiple popup campaigns

  • 75+ highly responsive popup templates
  • Built-in popup editor
  • Spin the wheel popups, countdown timers, etc.
  • Advanced popup display triggers
  • 15+ ESP integrations
bloom WordPress lead generation plugin


Looking for a complete solution for lead generation? Try out Elegant Themes' Bloom plugin. It comes with powerful features that helps you convert your visitors into paying customers.

  • 100+ amazing templates
  • 6 different display types
  • 3 opt-in form orientations
  • Target specific posts/pages
  • Automatic opt-in pop-ups
thrive leads WordPress plugin for lead generation

Thrive Leads

Thrive leads serves to grow your list of subscribers by adding forms on the different pages and posts of your website. This plugin comes with 4 different types of modules to create lead capture forms.

  • Drag-and-drop editor
  • Show targeted offers
  • A/B testing feature
  • Important lead metrics
  • Insert opt-in forms
optinmonster wordpress plugin

Marketing Toolkit

This plugin requires registration on the official OptinMonster website and allows you to create pop-ups, newsletter subscription forms, lead generation and many other interesting features that make it the best in its industry.

  • Powerful conversion toolkit
  • Drag-and-drop pop-up maker
  • Create beautiful pop-up forms
  • Sticky announcement bar
  • Newsletter opt-in forms
livechat wordpress plugin


LiveChat is a powerful plugin with a lot of options available, both in terms of customization and configuration. In fact, it has its own administration panel where you can manage all the lead generations, conversations, statistics, missed conversations, etc.

  • Add live chat support
  • Provide instant support
  • Proactive chat invitations
  • Build customer relationship
  • Third-party apps integration
contact form by wpforms wordpress plugin


WPForms is probably one of the most expensive WordPress plugins among those listed so far. There are endless possibilities: besides contact forms, you can process payments, accept donations, manage newsletter subscriptions, and many more.

  • Easy to customize
  • Drag-and-drop builder
  • Pre-built form templates
  • Intelligent conditional logic
  • Detailed documentation
onesignal WordPress plugin


OneSignal plugin will allow us to easily create a push notification for different situations: notifications of new entries, at the end of a new subscription, etc. For advanced configurations, you will need to create an account on OneSignal.

  • Send targeted notifications
  • Opt-in for push notifications
  • Increase user engagement
  • Provide real-time analytics
  • A/B testing option available
hubspot wordpress plugin


HubSpot is the ultimate WordPress marketing plugin if you want to grow your mailing list, generate leads, and manage all your contacts. This plugin automatically captures form submissions from your website and adds them to the fully integrated WordPress CRM.

  • Built-in marketing analytics
  • Live chat and chatbots
  • Manage contact database
  • Measure business growth
  • Drag-and-drop email builder
Recommend A Plugin