Abandoned carts are a serious problem for ecommerce store owners. It’s important for you to identify the main reasons why people abandon their carts and then create a plan for abandoned cart recovery. Unfortunately, this is much easier said than done. There are so many things that could influence a user’s decision to abandon their cart, from the style of the page to the loading times, or they may just change their mind.
Thankfully, there are quite a few plugins out there that you can use in order to retrieve abandoned shopping carts. If you are using WooCommerce, search and deploy the best WooCommerce abandoned cart plugin for optimum results. There are several plugins that you can use to track visitors who abandon carts and then send them recovery emails. But first, it’s important for you to understand the main reasons why so many of your users might abandon their carts.
- Why Do Potential Customers Abandon Their Carts?
- The 11 Best WooCommerce Plugins for Reducing Shopping Cart Abandonment
Why Do Potential Customers Abandon Their Carts?
There are several reasons why customers abandon their carts. Here are some of the most common ones:
- Surprise shipping costs. If you tack on a shipping cost at the end of the checkout process, expect a higher cart abandonment rate. Generally, customers like transparency, so it’s important that you provide an accurate figure. If an unexpected charge is added at the end, it’s definitely going to affect your cart abandonment rate.
- Price comparisons. This one’s fairly obvious: if a customer finds the same product being sold at a cheaper price elsewhere, they’ll probably abandon their carts and buy from another place.
- Change of mind. A customer may have a mood shift midway through their purchase. If they decide against buying, they will simply abandon their carts and close the website.
- Lack of payment options. Another reason why customers may abandon their carts is if you fail to provide them with a suitable payment option. Payment options should be shown prominently on your website instead of on the last checkout screen.
- Overly complicated checkout. This one’s equally important. You have to ensure that the checkout page is not overly complicated, otherwise you risk disillusioning customers.
The 11 Best Abandoned Cart Recovery Plugins for WooCommerce
If you are looking for a viable abandoned cart plugin for WooCommerce, here’s our list of the 11 best choices.
1. ELEX WooCommerce Abandoned Cart Recovery
The ELEX WooCommerce Abandoned Cart Recovery plugin is a fairly intuitive WooCommerce abandoned cart recovery plugin. It comes with a 30-day money-back guarantee, and the license gives you a year of support and consistent updates (which you’d obviously expect).
Like most others, ELEX allows you to set and send automated emails to your customers and define appropriate triggers. You can define conditions based on:
- User roles
- Total cart value
- Product ID
- Number of items in the cart
The plugin comes with three email templates, and you can always create more. It also offers detailed graphical reports so you can analyze abandoned cart rates and see which products are abandoned most frequently. You can set fixed times to trigger emails and optimize the content and elements of each email you send.
The ELEXtensions website has a lot of highly rated plugins covering a vast area of usage. The website has a whopping 4.9/5 gathered from over 299 reviews on Trustpilot.
2. WooCommerce Abandoned Cart Pro
WooCommerce Abandoned Cart Pro is a fantastic plugin that is used by some of the most prominent online stores in the industry right now. It allows you to write impactful shopping cart abandonment emails, approach them on Facebook or send them a text message too. If you’re looking for a decent WooCommerce abandoned cart recovery plugin, this is a fairly popular choice.
Whenever a visitor clicks on the add to cart button, they provide their contact details. This WooCommerce abandoned cart recovery plugin simply uses that to approach your visitors on multiple channels to reduce shopping cart abandonment.
The plugin is also reasonably priced, with prices charged annually:
- Starter: $149
- Business: $299
- Enterprise: $349
They also offer a 30-day money-back guarantee.
David Attard, the founder of CollectiveRay.com, says, “Using this product you can easily recover up to 30% of lost sales and more. We believe that Abandoned Cart Pro for WooCommerce is hands down, the best plugin you can use to recover any order abandonment.”
This WooCommerce abandoned cart recovery plugin is also GDPR compliant, so it doesn’t capture any data without the user’s consent. If you operate in parts of Europe or in any country where GDPR compliance is a requirement, this is a great choice all around.
3. ShopMagic Abandoned Carts
Another excellent choice would be ShopMagic Abandoned Carts. This WooCommerce abandoned cart recovery plugin lets you customize the email content you send to your customers and streamline workflows accordingly. You can define specific triggers and conditions.
And, since this is a WooCommerce abandoned cart plugin, you can use the no-code editor that’s built into the site to quickly and seamlessly adjust the emails and test them. If you are looking for marketing automation solutions, you can’t go wrong with ShopMagic.
This WooCommerce recover abandoned cart plugin has a bunch of options, including:
- Automated email sequences
- After-purchase upsell emails
- Mailchimp integrations
- Customer discount offers
- Review requests
- Delayed automatic email actions
If you want additional options and more features with this WooCommerce recover abandoned cart plugin, the company also sells two add-on bundles, with prices billed yearly:
- Personal: $69 (supports 1 site)
- Professional: $99 (supports 25 sites)
- Lifetime: $299
They also offer a 30-day money back guarantee.
Doug Yuen, the founder of EfficientWP, says, “ShopMagic makes the WooCommerce emails customization a lot faster, simpler, less prone to error, and of course with more features. It’s a must-have if you’re using WooCommerce.”
Monika Swoboda, the Head of Marketing at WP Desk, says that “ShopMagic helps us reach out to our WooCommerce customers at the right time with the right message.”
It’s also received a lot of rave reviews from other customers, which is why it’s so high up on this list.
4. Abandoned Cart Lite for WooCommerce
Tyche Softwares’ free version of their WooCommerce recover abandoned cart plugin is a great choice for small business owners. If your store isn’t big enough yet for you to invest into a proper abandoned cart solution, go with Abandoned Cart Lite for WooCommerce.
The plugin works in the background to track abandoned carts and sends notifications to visitors about abandoned orders. Simply define your customer follow-up process and the preferred contact method, and let the plugin do its job.
It also tracks abandoned carts even if the person never reaches the checkout page or doesn’t add any identifying details such as their email or their name. The plugin’s got more than 30k active installations, so it’s definitely popular.
It’s free, and comes with 3 built-in email templates, promising out of the box functionality. On top of that, you can define key parameters, such as sending coupons to users or getting a glimpse of their abandoned carts. It might not be the best WooCommerce abandoned cart plugin, but it definitely comes close.
You can also access a Product Report to see which products are abandoned most commonly using this WooCommerece abandoned cart recovery plugin.
Chetna Patel, a prime plugin contributor, has received lots of positive reviews for the work. A user review said, “Very helpful and the plugin is superb! Big thanks to Chetna and their team for getting issues resolved quickly and professionally.”
Ahmed Nabi, a developer, wrote, “I am using the free version for my site. The plugin is great for what it does. The setup was really easy and I was sending abandoned cart emails in no time with very little customization to the email templates.
I must say. Contrary to many plugin authors, Chetna Bhutka offers super awesome customer support. I was facing a customization issue and he sent me an edited version of the code. I mean, no one does that for a free version but have to say I am really impressed.”
If you need a one-size-fits-all WooCommerce abandoned cart recovery plugin for your site, go with Retainful. Companies using Retainful have already recovered $600m+ in sales, according to their website.
It’s used by more than 11,000 ecommerce merchants, and their WooCommerce abandoned cart recovery plugin is fantastic. You can also start a new trial without adding your credit card, which is a plus point. It offers native integrations for all popular apps, including HubSpot, ActiveCampaign, MailerLite, Mailchimp, and many others.
Retainful offers a tiered pricing structure, with fees charged monthly. The prices are as follows:
- Essential: $9/month
- Starter: $19/month
- Growth: $49/month
Depending upon the number of contacts you want, you can choose a suitable package. All packages support unlimited email sending and come with a plethora of templates and in-built features for optimizing your email sequences.
They also have a Free option that supports only 300 contacts. It’s designed to give you a taste of what Retainful has to offer, so it’s probable that you’ll be switching to a paid package very soon.
You can use this WooCommerce recover abandoned cart plugin to create coupons to send them to lost customers, giving them an incentive to return and complete their purchase.
Luke Cavanagh, a WooCommerce Specialist at Liquid Web, says, “Easy to use plugin for abandoned cart recovery. Clean plugin settings and the app is easy to use.”
Puneet Sahalot, the CEO of IdeaBox Creations, also loves the plugin. He says, “Works like a charm. Perfect for WooCommerce stores. Retainful is easy to use with a useful UI. Provides a lot of functionality even with the free tier. The “Next Order Coupon” is a simple and good way to increase conversions and bring back lost customers.”
6. Abandoned Carts Basic
Abandoned Carts Basic is a fairly simple (basic?) WooCommerce abandoned cart recovery plugin that you can use to track customer information, including their mobile contact details and send targeted messages. It’s available for free on the J2Store, and you can seamlessly install it on your WordPress website.
You can filter carts and view customer IDs to determine overall abandonment cart rates. You can also view customers’ IPs via this WooCommerce abandoned cart plugin. Unfortunately, this is one of the more obscure WordPress plugins for online stores, so there aren’t any reviews available from prominent users.
However, since it has been featured on HubSpot and other major publications, it certainly gets the job done.
7. Abandoned Cart Recovery for WooCommerce
The WooCommerce Abandoned Cart Recovery plugin by Addify is among the top-rated Abandoned Cart Recovery extensions available at the official WooCommerce marketplace. The extension effectively sends out recovery emails to both guest and registered users.
With this extension, you can also send automatic email reminders to orders with pending payment status. Let customers know that their order needs payment to move forward.
Here are some prominent features:
- Create multiple recovery email templates
- Detailed recovery performance dashboard
- Pre-capture emails for not-logged-in users
- Offer discounts and incentives
- Logs email click and open rate
The plugin comes with 1-year support, free installation, and a 30-day money-back guarantee for just $79 (annual).
Launched in 2020, the extension has over 1000+ active subscriptions and positive feedback from customers for its results and technical support. You can buy this product from the official WooCommerce marketplace or from or from their official Addify store.
The plugin has received loads of customer appreciation for its results; one customer review says: “This has made a significant difference to my e-commerce revenue, so a great big thumbs up from me!! I believe that about 10% of my monthly revenue is now coming from recovered carts. Easy to use and customize for a newbie like me.”
Another customer had the following feedback: “This is my first time adding a review in my 7 years of online purchasing history, and that is because this plugin delivers what no other strategy can (or could in my case). Right after a month of installation, I was already recovering carts that had collective values of over 5 figures. Highly Recommended.”
Full disclosure: Metorik isn’t just a WooCommerce abandoned cart recovery plugin for ecommerce sites. It does a lot more, including reporting on subscriptions, managing inventory, creating detailed reports, and comes with a ton of other features.
However, it has a fantastic module for managing abandoned carts, as it allows you to analyze all abandoned carts and set email sequences to recover them. You can track every cart on your store and set triggers or responses. It’s not the best abandoned cart plugin for WooCommerce, but it definitely does the job.
It features real-time tracking, so you know just how long it takes for an average customer to make a purchase. This will give you unique insights about how to optimize your checkout page, and you can also see individual reports for abandoned items, abandoned carts, the average cart recovery rate, and even the average cart value.
As for pricing, Metorik uses a variable pricing model. It has a free trial available, however. You can check its pricing on their official page.
To give you an idea, if your store receives 500 orders in a month, a monthly subscription for this WooCommerce recover abandoned cart plugin will cost you $50 a month.
There are more than a thousand stores currently using Metorik, including names like Beaver Builder and Scout Books. Robby McCullough, the co-founder of Beaver Builder, says, “Metorik has also helped us identify which customers are the ‘whales’. Our highest package customers, or ones that had renewed multiple years at a time. Having that granular control allowed us to know which customers were the ones that we should give some extra love to.
Probably the biggest collective benefit we have seen as a team is just the speed at which we have been able to get in and navigate all our data, relative to what is possible in WooCommerce.”
That’s high praise coming from the founder of one of the best page builders out there.
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CartBounty is another excellent choice for WooCommerce store owners looking for a feature-laden plugin with a host of different features. It offers live cart monitoring and tracking, and allows you to automated shopping cart recovery by sending reminders to your customers via WordPress, ActiveCampaign, Mailchimp, or GetResponse.
This WooCommerce abandoned cart recovery plugin has got a ton of features, including:
- Filtering options
- Option to view customers’ name, emails, IP addresses, and other details
- View their carts and total cart value
CartBounty is incredibly lightweight, so you don’t have to worry about it taking a toll on your site and affecting loading times. It’s an incredibly intuitive plugin that lets you quickly optimize and automate your shopping cart abandonment emails.
The plugin comes with a 14-day money-back guarantee, and a single-site license costs $92. There’s also a free version, though it’s extremely limited.
One customer wrote that they managed to capture 312 abandoned carts with this plugin! CartBounty also has an additional license – An agency package costing $1295.
10. WooCommerce Abandoned Cart Reports
One of the cheapest options available on this list is WooCommerce Abandoned Cart Reports.
However, you should know that the plugin hasn’t been tested with the last three major releases of WordPress, so compatibility might be an issue. Abandoned Cart Reports springs into action as soon as a user adds an item in their cart.
It records their activity and their cart value and generates status reports. In case a customer doesn’t update their cart in the next 15 minutes, the plugin deems it as “Abandoned.” Then, you can define triggers and send automated emails to them.
It’s got quite a few good reviews, with one user stating, “I started with the free version which gave useful information, but quickly upgraded to the paid version to get the extra functions. Using the paid version, I was able to see a lot of my abandoned carts were being created in China, which isn’t visible in the free version (I only sell to NZ & AUS). So, I was able to use the delete function to remove them and get accurate stats to work from.”
11. HubSpot for WooCommerce
The Hubspot Integration for WooCommerce does a fantastic job of helping store owners recover their abandoned carts. Everyone knows HubSpot and its wide range of solutions, with their CRM being used by some of the world’s largest companies.
However, their plugin lets you sync all your WooCommerce data with HubSpot. You can see which customers abandoned their carts and then create email sequences to approach them with coupons and offers.
It gives you all of the features that you’d expect from a top of the line plugin, including robust segmentation options and a range of email marketing templates. And, the best part is that the HubSpot WooCommerce plugin is completely free!
Cart Abandonment Is a Serious Problem, So Take Quick Action
Shopping cart abandonment is a serious problem for ecommerce store owners. However, by using these plugins, you can significantly reduce your cart abandonment rate and recover lost customers. If there are any other strategies that you use to reduce shopping cart abandonment. Let us know in the comments below!
Q1. Does WooCommerce have abandoned cart recovery?
WooCommerce is a separate plugin. For abandoned cart recovery, you can use another plugin that’s compatible with WooCommerce.
Q2. How to check abandoned carts in WooCommerce?
You can use any of the plugins that offer live cart monitoring to check abandoned carts in WooCommerce.
Q3. What is abandoned cart in WooCommerce?
An abandoned cart is when a potential customer adds items to their cart but does not checkout, abandoning it.
Q4. How do I create an abandoned cart in WooCommerce?
Simply add items to your cart, but do not check out.