Looking to succeed at Twitter affiliate marketing? Here’s a brief guide to set you on the right path.
Since its inception in 2006, users have posted billions of tweets on Twitter. It has a large user base with 326 million monthly active users. From hosting celebrity banter to swaying elections, Twitter has been a very powerful digital entity on a global scale.
You, as an affiliate marketer can leverage Twitter. Although it’s not as big as Facebook, Twitter does offer you an opportunity to reach larger audiences and make an impact. Having said that, Twitter affiliate marketing is a different ball game altogether. Winning on Twitter requires understanding the platform, its audience’s needs and etiquettes.
Twitter – A Microblogging Platform that Matters
Before you dive into Twitter affiliate marketing, you need to get the hang of things on Twitter.
Twitter is a news and social networking platform that allows people to write short messages called ‘Tweets’. Tweeting, or posting a message with a character limit of 280, is the ultimate masterstroke of this unique platform. The size cap is not only good for readability, but also encourages clever use of language. For users, it might be hard to convey their thoughts, but they need to be really smart about it.
Affiliate Marketing on Twitter
“If you do it right, the little blue bird can take you places”.
Before you begin affiliate marketing on Twitter, you need to define your goals. Here are some of the goals you might have that Twitter affiliate marketing can help you achieve:
- Increasing brand awareness
- Getting leads and eventually converting them into customers
- Building long-lasting relationships with audience
- Increasing loyalty for the products or services you promote
You might also want to look at some of competitors’ profiles. What are they doing? What’s working for them? Can you do it better?
To find out about other Twitter users, you can use Followerwonk. From realtors to digital marketers, you can learn about Twitter users from all kinds of industries. You can then follow or reach out to them depending on your purpose.
Here are some Twitter affiliate marketing tips to help you get started:
Work on Your Twitter Bio
Your Twitter bio is the first thing that your visitors see when they check your profile. Within these 160 precious characters, you must make a positive impression and convey who you are, as genuinely as possible. It should not sound like you are selling something. Although, you should add the link to your website or landing page to guide the viewer(s).
It is important to note that your bio should align with the rest of the content you post. If you post funny stuff, your bio should be quirky; if you plan to keep the profile formal, make your bio professional. Just make sure to have a voice, a personality.
Here’s a Twitter bio of Neil Patel, the digital marketing rockstar we all know:
Engage With Other People
Twitter is a platform that places you in the same space as your audience and potential customers. You can interact with them on a personal level and make strong connections. You can find out relevant Twitter threads and jump into conversations. Contribute to them.
You can also join Twitter chats relevant to your niche. Twitter chats not only help you voice your opinions, but also allow you to communicate with like-minded people.
Look for influencers in your niche to partner with. Building relationships with influencers takes time, but once you become friends with them, the rewards can be amazing.
Increase the Number of Followers
After you have set up your profile, and have started engaging with fellow Twitter users, it is now time to increase your following. To gain somebody’s attention, this is the number you need to focus on. Twitter users pay a lot of attention to the number of followers on your profile. You will need to have a decent number to make a good impression.
Here are some ways you can increase followers:
- Have an interesting Twitter bio
- Post pictures and videos
- Follow relevant people
- Participate in Twitter chats
- Retweet content from trustworthy profiles
- Run a paid campaign to acquire new followers. (More on how you can increase your followers on Twitter by spending a few bucks later on).
Now that you have built up a profile on Twitter, and have a decent number of followers, it is time to focus on the content you put out. It is very important that you tweet regularly. Be creative and do not be afraid to go out of the box. The better your content, the easier it will be able to engage your audience. Find out the best times to post on Twitter and post accordingly.
A good practice is to schedule your posts. This will allow you to develop posts in advance and let you focus on other more important tasks. Here are five social media management tools to help you schedule your tweets:
- Sprout Social
Take Advantage of Insights from Twitter Analytics
If you can’t measure it, you can’t improve it. These words hold true for any affiliate marketer who wants to succeed. You need to know which of your marketing efforts are bringing about what kinds of results. You can then tweak your strategies and become more effective.
Luckily, Twitter has an Analytics feature for every account. You can learn how your tweets did, how many profile visits you had, your mentions and so on. These insights come in very handy when evaluating performance.
If you are looking for advanced reports and even deeper insights, you might want to opt for social media monitoring tools. Here are some Twitter analytics tools you might want to explore:
- Native Twitter Analytics
- Simply Measured
Utilize the Power of Hashtag
Twitter is the undisputed king of all hashtagging social media platforms. Hashtags are a great way for users to organize their tweets. They tell what content is relevant to a particular topic, and helps get tweets in front of an interested audience, thereby increasing its engagement.
As an affiliate marketer, you must take advantage of hashtags. Find relevant hashtags in your industry. It might be a phrase or even something related to the place you reside. Make sure that you are using them sparingly. Too many hashtags and you will kill the purpose!
Employ Twitter Ads
Twitter affiliate marketing also involves direct advertising. By spending a few bucks, you can develop incredible campaigns to derive results. You will need to set up budget by entering a required daily maximum amount and an optional overall budget. These figures allow Twitter to understand how much you are willing to spend and optimize your campaign accordingly.
Here are some ways to directly advertise on Twitter:
- Paid New Follower Campaign
Not every paid campaign can bring your estimated sales or traffic. Twitter allows its users to run ‘New Follower’ campaign. You pay for promoted tweets and Twitter shows it in the feeds of interested people. It works great to raise your brand awareness.
You can set it up through the Twitter Ads page. The key part is to define target audience. You can drill down to aspects such as gender, language, location, device, interests, preferences, etc.
After you have set up the campaign, create a message that resonates with that target audience. The call-to-action should not be directing to your website, it should simply ask them to follow you. Make sure you are tracking the performance of your efforts. This way, you will know what worked and why.
- Driving Traffic and Conversions
As an affiliate marketer, you surely want to convert your audience into paying customers. This type of campaign sends the person off from Twitter to your website. You can set up conversion tracking to check email subscriptions, page views and product orders.
Conversion tracking also allows you to measure ROI depending on the actions that users took after viewing or engaging with your ad. On Twitter, you can attribute conversions beyond the last click, that is, you can include different actions such as link clicks, retweets, likes, etc.
Generate the website tag through Twitter’s Universal Website Tag and place the code throughout your website. This will help analytics track where the conversions came from.
- Affiliate Offer Promotion
Twitter allows affiliate marketers to promote their offers. These tweets will be labelled as ‘Promoted’ and will show up on people’s news feeds, just like a boosted post on Facebook.
The idea is to strike a balance between offers and good content. If you are just promoting offers and not adding value for Twitter users, they are less likely to buy from you, and might even unfollow you. A good approach to increase engagement is to include pictures in your posts.
Make sure you are tracking your post’s performance.
To Sum Up
Twitter has become a massive platform with immense reach. To leverage this platform, affiliate marketers need to be very smart. It’s a tricky world for marketers. One mistake and you have lost trust of many potential customers.
Twitter affiliate marketing involves working hard to build your profile. It is only after you have developed trust that you can promote products. Be genuine and authentic, and always try to help out. You will do great!
We at Cloudways help you ace the Twitter game. Our web hosting affiliate program not only provides high commissions, but also contains tons of useful guides and resources to help affiliate marketers in every step of the way.
Agree with our views on Twitter affiliate marketing? Let us know what you think in the comments section below.