Getting funds for a startup is easier than building a clientele for your product or service. Many startups suffer from this situation where they go operational without any clue of how to reach the right audience and make a successful sales funnel. Many startups spend the initial months on figuring out marketing strategies, sales tactics, and lead generation. The question is: how do you begin marketing your product or service without being too salesy? The answer is blogging for startups!
The notion of blogging for startups started to get the hold in the late 90s. It has now become one of the most valuable tools that startups can use to engage with their customers. In this digital era, you need to start a blog for your startup. It will help you stay ahead of the competitors and allow you to outgrow your brand significantly.
- Attracts Organic Traffic
- Achieve Higher Rankings
- Increases Engagement
- Makes You Thought Leader
- Brings in Investment
- Build Brand Reputation
- Builds Subscriber List
- Creates Conversation
- Provides Value to Audience
- Helps you on Social Media
- Maintain Your Brand Voice
- Showcases Your Products
- Gains Consumer Confidence
- Win as a Team
Starting a blog on WordPress, Blogspot or on any other open-source CMS is perhaps the easiest, most successful way to market your product to the right customers. This – not so modern – technique of indirect marketing helps every startup to reach its target audience and expand globally. It will not only help you build a clientele but will also allow you to disseminate information to the right audience.
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Blogging is a cost-effective method of marketing. You can come up with a variety of content. You can develop video tutorials, how-to guides, infographics, and of course, blog posts. However, make sure your content revolves around your relevant domain. In addition to this, pen down a blogging strategy that increases online engagement and allows you to reach a massive audience. With that being said, following are a few more reasons blogging for startups is crucial.
1. Blogging Attracts Organic Traffic
Regardless of what niche your startup belongs to, blogging continues to be one of the most important aspects of content marketing. Nothing drives organic traffic to your website the way blogging does. Take note, the incoming traffic is not just any traffic; it is relevant niche traffic.
Startups that post blogs frequently tend to develop an audience much quicker. Most of the startups rarely upload content on their website. To top that, they don’t even update it regularly. It is important to index your blog by search engines such as Google and Bing. Set up the privacy settings of your blog to make it visible on search engines.
Furthermore, promote your blog across social media networks with WordPress.com’s Publicize feature. It automatically informs your Facebook friends, Twitter followers, LinkedIn connections about your blog as soon as you publish it.
2. Achieve Higher Rankings
Startups need exposure. Search engines are the best media to reach a large number of potential customers. By ensuring that your blogs are as per the latest accepted standards of search engines, your website can show up on the first page of search engine result pages (SERPs). Ultimately, higher rankings will allow you to enjoy relevant organic traffic on your website.
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3. Increases Engagement
Blogging is one of the best ways to boost people engagement on your website. The best way to generate engagement on your blog is by running contests and giveaways. A simple giveaway of your product or service can result in the extensive marketing of your brand. It does not have to be fancy. Just make sure the rewards of your contest or giveaway is providing value to your customers. Additionally, it will also result in user-generated content that you can leverage to gather more customers for yourself.
4. Makes you an Industry Expert
Always present your blog as a thought leader within your industry. Customers trust experts and will surely prefer buying from a brand that presents solutions rather than generic information. To become a thought leader, always produce high-quality blog posts that educate your readers. It requires much effort in discovering and creating content that your potential customers are actively searching.
5. Brings In More Investors
Every startup has a pitch package for potential investors. Surprisingly, many startups fail to present this important document on their blogs. Create a sidebar widget that sends the visitors to a well-designed pitch package. You never know who reads the package and decides to invest in your startup.
6. It Builds Brand Reputation
In order to maintain a successful startup blog, do remember that it’s not a walk in the park or a piece of cake. It is the reason behind building the reputation of your startup. Stick with your goals and keep your blogs alive regardless of poor traffic. If you spend enough time and effort on a blog, it will eventually grow into a well-known representative of your brand.
7. Helps in Building Subscription Lists
Newsletters are a great way to build a customer base. However, the problem with a newsletter is that you don’t know whether you have garnered the right audience. Blogging for startups, on the other hand, ensures you become popular among the right people.
Quality content attracts customers. High-quality blogs incline customers towards subscriptions. It allows them to remain updated with what you are offering. You can further entice your customers by offering them free e-books or discount codes. You can also offer a variety of other things. Opt for the one that seems most suitable for your startup’s marketing strategies.
8. Conversations are Created on Blog
Blogging for startups allows discussions that ultimately lead to comments and promotions. Consider this as a two-way learning process for your startup. Not only will you be able to engage with your customers but you will also be able to analyze what people exactly want from you. Constructive conversations with your customers will help you to find out where you are lacking and how can you improve your strategies for a profitable outcome.
While blogging for startups, you truly need to listen to feedback about your organization. It will allow you to answer new questions with another blog post. Soon, you will see your content calendar overflowing with content ideas because you were compassionate enough to listen to your customers. Top reputation management companies recommend that you respond not only to positive feedback, but also neutral and negative ones.
9. Provides Value To Your Audience
Do remember that the motive behind any blog is to provide a solution to the problems of your customers. Before writing any blog, you must understand both the customers and their problems. It is essential to research before outlining your blog post. One way or the other, it should aim at resolving customers concerns.
Once you publish your blog, it is open to positive as well as negative feedback from the customers. Their contribution is extremely valuable as it allows you to understand where you are lacking. Never ignore the feedback you receive on your blog. Additionally, try to answer relevant comments in the best way possible.
10. Makes You Popular on Social Media
Many startups neglect to connect their blog and social media profiles. It often costs startups with great losses in terms of both traffic and revenue. Connecting your blog and social media channels is easy and you can do it in a matter of minutes. Once done, anything you publish on your blog will also reach the subscribers of your social media channels rewarding you with a larger exposure.
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11. Helps You Maintain Your Brand Voice
A blog helps you carry your brand voice and then be consistent about it. The tone and voice of your message should go hand in hand when you start blogging for your startup.
You can choose to be funny, witty or serious. But, whatever style you adopt, ensure that it remains consistent in all your blog posts. It will allow you to develop a loyal audience for your brand. Readers always return to their favorite blogs. This relationship can result in higher sales from loyal customers.
12. Showcases Your Products
A blog is a perfect place to showcase your products and services. However, the right way of doing so is by presenting your product as a solution. In many cases, images and videos that show how your product solves a particular problem works best!
13. Gains Consumer Confidence
If you have a steady stream of content in the pipeline then your readers know that you are concerned about your industry. Customers will come to you to learn new things about your industry. When you update your blog regularly, your customers will begin to consider you as an expert in the industry.
But, how to leverage blogging for startups? Use them for self-promotion. Yes, that’s right. You should use your blog to gain the trust of your customers. Customer loyalty plays a vital role in the growth of any startup. Use your blog to share knowledge and insights into your industry.
You can even curate content from others. User-generated content works like a charm. Post the opinions and feedback of your customers on your blog. Posts that offer valuable insider information prove to be an impactful digital marketing tool. Additionally, there are strong chances of your blog being shared on different social networking channels.
14. Win as a Team
If you go through the Cloudways blog you will notice that the company allows everyone to produce quality content on the company blog. This greatly represents how much the company values its employees.
Every employee of Cloudways loves to play their part in the team. When they see themselves contributing content, they feel being valued. The momentum turns in favor of achieving the company goals.
A team will always ensure the standard of your blog remains intact. It further ensures a variety of blog post ideas flowing around for promotions. It doesn’t matter if you are a team of 20 or 2000. Working as a team to produce quality content will always generate a positive impact. You know how they say, two is better than one and variety is the spice of life. Give your customers the spice they need.
It is highly recommended to initiate blogging for startups. Blogging plays a vital role in the strategic success of any startup. It helps startups to garner the support of industry experts and enthusiasts. Cloudways is always looking forward to working with our customers and listen to what they are saying. For us, customer feedback is a major success driving force.
Hopefully, the reasons mentioned in this blog will have convinced you to start a blog for your business. Frankly, these are just a few significant advantages of having a blog. There are plenty more. Feel free to share other advantages in the comments section below that you have experienced since you started blogging for your startup.
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Reza Merchant is a Foodie by passion and a Digital Marketer by profession. He enjoys creating digital content for various platforms and aspires to be the change he wants to see in this world.