[UPDATED] The Australian ecommerce sector witnessed an impressive growth during the past few years. As of January 2019, Australians spent US$20.3 billion on online shopping which contributed to 9% of Australia’s total retail sales.
The emergence of new ecommerce stores and the availability of easier payment methods mainly attributes this major growth.
During its expansion over the last five years, the online retail industry in Australia has changed the way it carries out retail operations.
But the winners so far in the ecommerce race are online stores that have taken the lead in making the products far more accessible to users, giving them a more convenient online shopping experience.
To share these insights, we have curated a list of some of the best online shopping sites in Australia that are leading ecommerce trends.
- JB Hi-Fi
- Harvey Norman
- EB Games
- The Iconic
- The Good Guys
- Big W
- Dan Murphy’s
- Chemist Warehouse
- Supercheap Auto
- Appliances Online
- Dick Smith
- Grays Online
- Toys R Us
- Crazy Sales
Please Note: This list is not a ranking list and excludes marketplaces, limiting to the sole contribution of ecommerce stores to the online industry.
List of Top Ecommerce Sites in Australia
Here is a comprehensive list of some of the best ecommerce websites in Australia. You may use the coupon codes and offers for Australian stores mentioned in this list, focused on the sole contribution of these websites to the ecommerce industry.
OzBargain curates deals from multiple stores across Australia and lists them on its platform. Customers use these deals and get the lowest prices for their purchases. It wouldn’t be wrong to call Ozbargain the groupon of Australia.
Users can upvote the deals that they like, and these deals then appear at the top of the category pages. You can find the best ones on the home page. Anyone can post a deal, but they have to pass the vetting process of the moderator before getting published.
- Ozbargain attracts more than 1.3 m unique visitors each month.
2. JB Hi-Fi
JB Hi-Fi is Australia’s biggest home entertainment retailer. It has a wide range of electronic and computer products. It is known for its lowest prices and quality customer support. The JB Hi-Fi is part of a digital business by JBcommercial.
- The website gets around 5.2 m organic traffic!
Officeworks is one of the leading retailers of office products in Australia. It has an extensive range of products for offices, workplaces, schools and universities, and homes. The company has 160 brick-and-mortar stores in Australia with 7000 full-time employees.
Officeworks was established in 1994 as part of the Coles Myer group of companies. It has grown rapidly throughout the last 20 years, and opened its 100th store in 2007.
- Currently, the website estimates 3.9 m organic traffic each month.
4. Harvey Norman
Harvey Norman website is an extension of the brick-and-mortar chain of stores. Unlike other online shopping sites in Australia that follow a standard set of procedures, all Harvey Norman stores (including their online websites) are run by independent franchises.
The website sells a huge range of products, starting from computers and electronic items to bed and bath accessories.
- Currently, the website estimates 3.3 m monthly traffic from search.
Kogan is one of the most well-known ecommerce sites in Australia. Starting out by selling televisions, Kogan has now moved to other categories in the Australian online retail market, including groceries, by launching Kogan Pantry back in February 2015.
Items like Nutella, Pringles, toiletries, confectionaries and other cleaning items are available at the Kogan online space for customers to order.
Kogan soon realized that they could only sell so many TV’s to a customer. For this reason, they had to diversify their portfolio if they wanted to continue riding the online retail success in Australia. For them, they wanted consumers to come to Kogan for any product that they might want.
- Kogan currently estimates 1.4 m in website traffic each month.
Woolworths is the leading grocery shopping website of Australia. In recent years, it has added quite a small proportion of products to its database, but the core market offering of fresh produce and homemade meat still remains its unique selling point.
The website is visited by more than 14 million users each week as it provides quality food on a budget.
- It currently estimates 3.8 m in monthly traffic.
7. EB Games
EB Games is one of the biggest platform-based games reseller in Australia. The store has both online and physical stores under its belt and is popular for providing video games of all genre types.
It originally started with digital watches and calculators, but seeing the rising demand of console games, it has switched to console games as its main product offering. Ebgames’s headquarters is in Texas, USA, but operates on a global scale.
- In Australia, the website estimates 1.4 m in organic traffic.
Myer is one of Australia’s oldest chains of brick-and-mortar shopping stores. Since its inception in the late 20th century, it has made its mark in the digital world, when the concept of online stores was extremely nascent.
- Today, Myer gets more than 1.8 million visitors per month.
9. The Iconic
Since its inception in 2011 after securing multi-million dollars in funding rounds, The Iconic not only houses Australian designers, but is also home to many famous international brands, including the UK’s top label ‘Brand New.’
Although still a new player on the Australian ecommerce fashion marketplace, the Iconic continues to soar high in comparison with other online shopping sites in Australia. The Iconic attributes its success to its immense following of 700k+ Facebook fans and more than 290k followers on Instagram.
- The Iconic attracts more than 2.0 m organic traffic through search.
10. The Good Guys
The Good Guys is an Australian chain of home appliances and electrical stores. What makes it stand out from other chain stores is that it provides installation and repair services for the products it sells too.
Currently, it has more than 400k followers on Facebook. The Good Guys sells a wide array of products ranging from electrical appliances to kitchen ware. Most of its products are available on great discounts available through coupons – a regular offering by the store.
- It attracts around 2.1 m in organic traffic.
11. Big W
Big W is a discount offering retail chain store in Australia. It sells almost everything under the sun from baby products to men and women accessories and clothing to kitchenware and home appliances. BigW is an extension of Woolworths Limited. It employs more than 20,000 people across Australia and Asia. Its website ranks 138th in web rankings.
- The company attracts more than 4.2 m in organic traffic.
Coles is a chain of supermarkets scattered across the country. It started operations in 1914 and launched its first website in 1996 when the internet was still in its infancy. Coles has more than 100,000 employees, selling everything from baby products to electronics and homeware.
- It attracts 3.2 m in organic traffic each month.
Catch, formerly known as Catchoftheday, is a deals website in Australia. Due to its increased demand, the company acquired ‘catch’ domain and revamped itself. It is currently one of the most profitable deals and coupons websites in the Australian region. It now sells its own range of products by directly enlisting merchants on the website, operating on both commission and retailing revenue models.
- It attracts almost 876K traffic each month.
14. Dan Murphy’s
Dan Murphy’s website attracts around two million visits per month. Dan Murphy’s is part of the Woolworths Liquor Group along with BWS and The Wine Quarter, and contributes more than $7 billion in sales to the group.
Dan Murphy is a part of a retail conglomerate that has online operations and skills to scale the operations with the right techniques whilst doing ecommerce in Australia.
- It currently attracts almost 1.5 m in monthly traffic.
15. Chemist Warehouse
It isn’t fair to talk about ecommerce without discussing pharmacies. Chemist Warehouse is one of Australia’s cheapest online pharmacy. It has every medical prescription under its belt and the best thing about it is that even if you live in a deserted corner of Australia, you can still get your medicines for a fixed shipping price. The Chemist Warehouse online store is part of a chain of brick-and-mortar stores spread across Australia.
- It attracts 2.1 m in monthly traffic.
16. Supercheap Auto
Supercheap auto is an Australian automotive retailer. It started operations in 1974, and by 2003 it had stores in Australia and New Zealand. As of now, it has a website where at least three million people visit every month, along with 300 physical stores. Supercheap Autos ranks 228th place in web rankings.
- It attracts around 1.5 m in monthly traffic.
With more than $100 million turnover each year, online Australian bookseller, Booktopia is now headquartered in a bigger facility centre in Sydney. Tony Nash, the co-founder of Booktopia, launched the business with a budget of $10 a day from within the confines of his home back in 2004.
Tony has a background in IT which is clearly apparent when you land onto the Booktopia site, owing to its seamless website navigation experience. What is more surprising is that Booktopia does not have a physical store footprint. It is a complete digital store based in Australia.
- The company generates around 748k in monthly traffic.
Back in May, 2014, British Billionaire Sir Philip Green purchased 25% stake in the online deals site, OzSale. This figure alone is enough to get a glimpse of the scale of online commerce that OzSale is offering. OzSale, which began its operations back in 2010, is currently valued well above $500 million approx. with an estimated turnover of over $175 million. With a thumbs up from the TopShop’s top brass, further growth opportunities seem inevitable.
- It attracts almost 70k in monthly traffic.
19. Appliances Online
Appliances Online is an online retailer of electrical appliances and homeware. John Winning started it after seeing a gap in the homeware industry in 2005. The company is a subsidiary of the family-run Winning Group, and is a part of encompassing Big Brown Box and Winning Appliances.
- It serves more than 300,000 customers annually nationwide and generates 628k in organic traffic.
20. Dick Smith
Dick Smith was an Australian retail store chain selling electronic parts and products at amazing prices. It was popular among hobbyists because of its electronic projects. The company had its footprint even in New Zealand and Hong Kong.
However, it closed its physical stores in 2016 after its CEO stepped down ‘having failed to secure a buyer for the stores.’ As of now Dick Smith only operates through its website. The reason for this is that soon after the closure of the brick-and-mortar stores, Kogan.com bought the website.
- It now generates almost 360k in monthly traffic.
Based on the Amazon business model, Fishpond used to sell books in Australia and New Zealand. Today, this New Zealand-based ecommerce sites operates in the entire Australian region. WIth more than 13 million items in its catalogue and around 20,000 sales per day.
- It generates almost 241k in monthly traffic.
22. Grays Online
With a mission to unlock value for online sellers and buyers, Australia’s leading multi-channel ecommerce platform Grays Online serves industries like transport, catering, warehousing, forklift, marine & engineering, and many more.
Its heritage spans over 100 years. It has been a pioneer in creating an efficient way to sell products online. As a leading multi-channel ecommerce platform of Australia it sells over $800 million worth of products each year.
- The company generates around 171k in monthly traffic.
23. Toys R Us
Toys R Us is Australia’s leading ecommerce site dedicated Toys, Babies and Outdoor retailer with over 38 stores in Australia. The Australian Toys R Us stores are the most exciting Toy and Baby stores. They provide amazing world of toys and baby products to choose from.
Toys have the power to change lives and shape the way children interact and play. They encourage children engage in productive activities and Toys R Us is serving that purpose wholeheartedly.
- They attract more than 154k unique users each month.
24. Crazy Sales
Crazy Sales offers quality products at bargain prices. They have more than 8,500 products available for purchase. Things that make Crazy Sales better than others is its safe payment option and fast home delivery.
You can even purchase a present and get it delivered directly to the birthday boy or girl. With Crazy Sales discounts and promotions of up to 80%, you can become a bargain guru yourself.
- The company now generates around 249k in monthly sales.
Co-op is Australia’s biggest member-owned online retailer of textbooks. With over 2 million members, they are the largest provider of tertiary and professional resources which students can access online.
Their mission is to make university life affordable and stress-free. They support a wide range of textbooks, general books, stationery, tech, gifts, STEAM educational products, games, medical supplies, and university gear.
- It generates around 57k in monthly traffic.
Milligram is Australia’s largest online store for designer boutique. They offer stationery, bags, headphones, and desk accessories. Apart from the usual gear, Milligram has a selection of products from leading designer companies that set trends across the globe.
They source many of their products from Paris, Rome, Denmark, London, and USA. More than 90 stationery brands have found a home with Milligram. You can easily find your favorite products on their virtual shelves. Whether you need a stunning notebook or a superior pen, there is a high chance that it will be available at Milligram.
- It generates around 34.8k in monthly traffic.
Betta is an Australian retailer for electronics and furniture. It has been part of the Australian community since 1961. Betta has a massive network of over 200 physical stores where customers can conveniently grab their favorite products.
They have access to more than 100 leading brands, such as Samsung, LG, Panasonic, Fisher Paykel, Beko and Electrolux. If you’re in search of good deals on TVs, refrigerators, furniture, kitchen appliances, and more, then Betta is your go-to market-place.
- The company generates around 127k in monthly traffic.
Since its inception in 2006, Mwave has become a renowned online tech store in Australia. Mwave is well-known amongst PC enthusiasts and the gaming community.
With more than 10 years of experience in the industry, Mwave built a strong reputation in technical expertise, shopping convenience, and professional customer service. It is now a popular online marketplace for PC consumers.
- The company generates more than 300k in monthly traffic.
Ted’s has been successfully bringing new technology to the Australian market. Back in the 70’s, they introduced Australia to the first SLR (Single Lens Reflex) with a built-in electronic flash.
In the 80’s they introduced the continent to the first video cameras and in the 90’s, they were the first one to bring in digital cameras. Now, they are introducing full-frame mirrorless cameras destined to revolutionize the concept of photography. When you purchase a camera from Ted’s, you can be certain of choosing the best quality the store has to offer.
- The company generates around 271k in organic traffic.
Whatever your automotive dream is, Autobarn can get you there. With over 150 stores across Australia, Autobarn can help you get precisely what you want. For them, it’s not just about selling products. Their staff happily assists and inquires to know your needs like what kind of car you have or want to purchase?
You can always visit them and have a chat with their team. Whether you want to update yourself with the latest car audio or making sure your engine gets the care it needs. You can find all the right parts and tools to do it yourself or with their assistance. From wiper blades and light globes to batteries, roof racks, storage pods and seat covers, they’ve got you covered!
- The company now generates around 376k in organic traffic.
MyDeal is one of the best Australian ecommerce success stories. It started operating in 2012. This Melbourne-based online marketplace serves over half a million buyers.
Their website is definitely something to watch for international sellers, as it has experienced 150% growth year on year and has become a favorite of many Australian shoppers. However, businesses need to sell between 10-100 products to access the platform. Sellers who sell in bulk tend to find more success on this platform.
- The company generates around 167k in monthly traffic.
Top Ecommerce Websites in Australia (With Estimated Monthly Traffic)
- JB Hi-Fi – Estimated Monthly Traffic: 5.2 Million
- BigW – Estimated Monthly Traffic: 4.2 Million
- Officeworks – Estimated Monthly Traffic: 3.9 Million
- Woolworths – Estimated Monthly Traffic: 3.8 Million
- Harvey Norman – Estimated Monthly Traffic: 3.3 Million
- Coles – Estimated Monthly Traffic: 3.2 Million
- The Good Guys – Estimated Monthly Traffic: 2.1 Million
- Chemist Warehouse – Estimated Monthly Traffic: 2.1 Million
- The Iconic – Estimated Monthly Traffic: 2.0 Million
- Myer – Estimated Monthly Traffic: 1.8 Million
- Dan Murphy’s – Estimated Monthly Traffic: 1.5 Million
- Supercheap Auto – Estimated Monthly Traffic: 1.5 Million
- Kogan – Estimated Monthly Traffic: 1.4 Million
- EB Games – Estimated Monthly Traffic: 1.4 Million
- Ozbargain – Estimated Monthly Traffic: 1.3 Million
This was a roundup of the top ecommerce sites in Australia that are leading the ecommerce race in 2019. It is possible that we may have missed a couple of online stores in the region and if that’s the case, please let us know about the ones we missed in the comments below.
Also, you can expect these top trends to rule the Australian ecommerce fraternity.
Sajjad is an Ecommerce Community Manager at Cloudways. He loves helping out Ecommerce store owners, merchants and marketers in establishing their businesses and startups. Sajjad enjoys playing table tennis and cricket over the weekend.