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15 Top Ecommerce Websites That Are Massively Popular Among Shoppers in 2023

Updated on February 16, 2023

9 Min Read
Top Ecommerce Websites

The ecommerce market is growing immensely with sales expected to reach $7.4 trillion by 2025, as per Statista.

And considering the overwhelming growth in the sphere of ecommerce, it is safe to say that the industry has come a long way. Ever since Amazon’s launch of its online shopping site in 1995, the industry has transformed immensely, giving birth to many popular ecommerce websites.

The most popular ecommerce sites began with minimum resources at hand, however, with the passage of time, they scaled themselves. We advise you not to wait for the right moment. Instead, we suggest you initiate creating an ecommerce website and then learn the tips and tricks along the way. You can take a lot of inspiration from these websites and build great ecommerce pages based on the tricks and strategies they have used.  Maybe sooner than you know, we might add you to our best ecommerce websites list.

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To get you started, here’s a list of the most popular ecommerce websites today. Browse below to read the overview of each in detail.


Amazon is a leading ecommerce website in most countries. With an estimated figure of almost 3 billion monthly visitors, it is one of the largest American ecommerce marketplaces.

Amazon started out as an ecommerce website in 1994, selling only books in the beginning. However, if you look at it now, it has categories like books and literature, computers and electronics, apparels and accessories, sporting goods, tools and hardware, music, and even TV and movie streaming.

Amazon also offers a free one-day or two-day shipping to U.S. customers who have the Amazon Prime service.



Craigslist was founded in 1995 and is a renowned classifieds platform. Craigslist users can either look to buy or sell by looking through various sections like jobs, housing, community, discussion forums, services, and more.

On Craigslist, you will also find leading categories like electronics and technology, credit lending, adult services, items for sale, items wanted, and more.


Target has approximately 258.34 million monthly visitors and stands as the second largest department store in the US. It also has a robust ecommerce store, selling a broad range of products and services online.

The categories include furniture, electronics, groceries, fashion and apparel, home and garden,  hygiene products, home decoration, and more.

Target has also introduced their Target RedCard, which means they are now a player in banking as well. In addition, it has around 1800 stores across the U.S.



Macy’s is a 90’s US fashion brand, which still has a lot of popularity. The ecommerce store has around 165.29 million monthly visitors, and its presence online has made it a global fashion and apparel brand.

On Macy’s ecommerce website, you will find categories like beauty products, accessories, cosmetics, shoes, menswear, womenswear, home, decoration, and children’s clothes. Macy’s has its own credit card as well, meaning the ecommerce store has also entered the banking and finance sector.


Best Buy began as a consumer electronics retailer. However, today, it has grown into an ecommerce store that offers customers a variety of products. These include travel products, furniture, baby products, fitness products, electronics, and appliances.

Best Buy is ranked no. 3 as a computer electronics and technology ecommerce website with an estimated figure of 192.70 million monthly visits.


6. eBay

eBay is an American ecommerce multinational company, which is based in San Jose, California and was created in 1995.

Till now they have delivered millions of products worldwide. The store sells personalized items, vintage or hard-to-find stuff, used and refurbished tools, jewelry, fabrics, curtains, sheets, automotive parts and more.

It facilitates both C2C and B2C sales. It is one of the stars in our ecommerce websites list as they offer an array of products including electronics, art and collectibles, auto parts and accessories, sporting goods, and more.

According to eBay’s 2020 annual report, the total revenue was $10.27 billion, and in 2021, the annual revenue amounted to $10.4 billion.



Walmart is a leading online American multinational retailer. Ever since it was founded in 1992, it has gained a lot of appreciation from its customers, which has made it grow to the point that it has made $572.8 billion in 2023 alone, even though we are not even half through 2023 yet.

It has around 2,300,000 employees as of now and it is the largest company in the world by revenue. Its most selling products are Google Chromecast, televisions, bananas, toilet paper, slow cookers, flushable wipes, storage containers, liquid laundry detergents, crayons, pillows, paper towels etc.



Etsy is an American ecommerce marketplace selling craft supplies, vintage items, or handmade products. There are product categories like clothing, bags, jewelry,  toys, furniture, home décor, art, as well as craft supplies and tools from many suppliers.

Etsy was founded in  2005 by  Rob Kalin, Jared Tarbell, Haim Schoppik, and Chris Macguire. Donald and Doris Fisher. Its HQ office is in Brooklyn, New York, United States.

Etsy allows you to deliver packages up to 150lbs to buyers worldwide  as quickly as you like. The best selling items on Etsy are success guides, especially those that teach you how to have an Etsy shop, then there are handmade bags, earrings, scarves, custom mugs, home décor products, candles, and more.

In 2021, Etsy’s sellers contributed an amount of $14.3 billion to the U.S. economy. It is a global marketplace for creative and extraordinary products and ideas.


Wish was founded in San Francisco in 2010. It is actively selling in 60+ countries around the World.

Wish is one of the largest ecommerce marketplaces in the world. It sells a wide range of affordable products and offers a personalized  and entertaining experience to all consumers.

This  ecommerce marketplace sells around 900,000 products everyday, and has more than 44 million active users with 250,000 registered merchants. Merchants can sell clothing, bags, baby and kids’ items, gadgets and mobile phone accessories, watches and jewelry, home décor items, bags and wallets, home décor items, and more.  In 2021, Wish saw an annual revenue of $289 million.



The Home Depot is a famous American home supplies retailing company that sells tools, construction products, and services. It operates across US, Canada and Mexico.

In 2005, Home Depot launched its first online home furnishing store. Its ecommerce business offers more than one million products for the DIY customer, professional contractors, and the industry’s largest installation business for the Do-It-For-Me customer.

Home Depot saw an increase of 14.4% in sales from their online channels in 2021 compared to fiscal year 2020. In 2021, the sales amounted to $151.2  billion.
Home-Depot (1)

Best Ecommerce Website Design Examples

Now that we know what the top ecommerce websites are, let’s look at some ecommerce website design examples to understand the latest website design trends in the ecommerce industry.

11. LARQ

Larq is a beautifully designed ecommerce website. What sets it apart is its photography.  Using high-quality photos are extremely important when you are selling products online.

The font style is very modern and sophisticated, which aligns with the state-of-the-art nature of the products.

Larq sells out state-of-the-art self-cleaning water bottles and its website is an exact reflection of its brand.  Their website design speaks of the brand’s authenticity and credibility. Moreover, when designing a website, it is crucial to consider the specific brand for which it is being created.

The ecommerce website also has its blog called “Basq by Larq” that has spotlight interviews, blogs on travel destinations, as well as other inspirational stuff for its target audience.



Bliss is an online store that sells skin, body, and hair care products. What makes this website stand out is the use of bright colors that exudes a spark of energy.

Buyers pay for the product as well as the experience, and if the energy of the brand and product uplifts the buyer’s mood, then you have done great branding and marketing.

Moreover, the photography is also great, and the big photos on the homepage make the products look very attractive, which sets the mood of the target audience to explore the website more.

In 2021, bliss annual revenue was $212 million.

bliss (1)

13. QVC

QVC is the world’s leading digital retailer as millions of people from all around the globe shop from them.

The business offers a wide range of products with top and famous brands such as Tarte, Dooney & Bourke, Valerie Parr Hill, and more.

QVC uses contrasting colors and big bold fonts to highlight new arrivals, sales, or seasonal promotions. It also highlights special offers and big deals tabs with contrasting colors to make them grab attention instantly.

They shipped approximately 236 million units in 2021 across its global markets. QVC has a growing global ecommerce business, which accounted for $11.35 billion of annual revenue in 2021.

QVC (1)


Glossier is a cult-status online beauty product ecommerce store launched by Emily Weiss in 2014.

In 2010, Emily begun with the beauty blog ‘Into the Gloss’ which is a blog about women’s beauty and grooming routines. In October 2014, Weiss unveiled Glossier’s first four products on her blog. The beauty brand’s products now range from skincare essentials to masks and serums and make-up foundation.

Glossier uses high-quality images and offers users seamless navigation with its modern and sophisticated website design. The website is very chic, and goes well with the brand’s personality.

Glossier is surely one of my top picks of ecommerce stores. It is worth noting that in 2016, Glossier raised $24 million to open permanent retail stores and take its brand international. According to ecommerceDB, last year, in 2021, its global net sales amounted to $147 million.

glossier (1)

15. IKEA

IKEA is a well-known mega giant in the furniture industry. It is one of the biggest ecommerce websites from today’s digital landscape. They currently have about 313 stores in 38 countries with ecommerce operations in around 14 of them.

By launching its ecommerce operations in UAE and Australia in 2017, IKEA is working aggressively on expanding its online operations.

IKEA uses attractive product images to showcase  why it is a top brand. It shows images of happy people using its products and has made its ecommerce website incredibly beautiful yet simple to navigate through.

If we talk about an online furniture store, IKEA is surely to look for, as it is one of the oldest and premium furniture brand in the industry. In 2021, IKEA online sales were recorded at $454.64 million worldwide.

Here’s a simple yet effective website of the famous furniture brand:

IKEA (1)

How to Create an Ecommerce Website?

Creating an ecommerce website has become really easy. Cloudways has launched its ecommerce starter bundle that comes pre-installed with some of the best ecommerce-related plugins.

You can leave all the complexities of ecommerce website hosting behind and launch your new store with just a few clicks. It’s really a plug and play solution and is designed to be fast, simple, and incredibly convenient.

Each of the pre-installed plugins have been picked with great attention to detail and have passed through a very strict vetting process.

You will get performance, speed, as well as reliability on launching your store with Cloudways ecommerce starter bundle powered by Cloudways WooCommerce hosting.

Not sure about picking up the best-suited host for your site? Try out our Web Hosting Pricing Calculator to take away the guesswork out of hosting, recommending the best fit based on your traffic. Plus, it offers a detailed comparison between Cloudways and its competitors, ensuring you get the best value.

Launch Your Online Store Today!

Create your ecommerce store and start selling online with  increased page load speed, mobile responsiveness, and better uptime through Cloudways ecommerce starter bundle.


These were my picks for the top ecommerce websites based on their contribution to the growth of the ecommerce industry, their phenomenal designs and their inspiring stories.

Some of the top ecommerce websites include:

  1. Amazon
  2. Craigslist
  3. Target
  4. Macy’s
  5. BestBuy
  6. eBay
  7. Walmart
  8. Etsy
  9. Wish
  10. Home Depot

If I’ve missed any ecommerce store that you think should be included in this list please let me know in the comment section below.

Q1. Which is the best eCommerce website?

Amazon, eBay, Rakuten, and AliExpress are the top 4 ecommerce websites in terms of page visits, visit duration, and bounce rate.

Q2. What is the number 1 online store? is the number 1 online store, with a global revenue of more than $469 billion in 2021 and 2.73 billion estimated monthly visitors. Then comes eBay leading with 855.82 million estimated monthly visitors. After that is with 468.96 million monthly visitors.

Q3. What is the largest e-commerce site in the world??

Amazon is the largest e-commerce site in the world with a global revenue of more than $469 billion in 2021 and 2.73 billion estimated monthly visitors.

Q4. Who is the biggest online seller??

Amazon is the biggest online seller in the world with a global revenue of more than $469 billion in 2021 and 2.73 billion estimated monthly visitors.

Share your opinion in the comment section. COMMENT NOW

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Sajjad Shahid

Sajjad is an Ecommerce Community Manager at Cloudways. He loves helping out Ecommerce store owners, merchants and marketers in establishing their businesses and startups. Sajjad enjoys playing table tennis and cricket over the weekend.


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