Why You Must Have AMP on Magento Store

by Fayyaz Khattak  April 10, 2017

Ecommerce business owners put a lot of effort into improving their store performance, building marketing strategies, as well as offering the best quality products. Most efforts may be pointless, though, if customers can’t access your Magento web store from their mobile device.

Magento AMP Extension

We all know that the success of any website is based upon engagement and positive first impressions which are determined by the page load speed as a visitor comes to your online store through search results. That’s exactly what you can accomplish with AMP technology. It will help your clients satisfied with excellent store performance and lower bounce rates. Plumrocket AMP Extension for Magento offers you significantly boosted page load time, builds customer loyalty, and helps increase your sales.

Page Load Speed

Since this technology is relatively new, store owners often face a lot of questions when they are considering AMP. So let’s make it plain and simple. Magento AMP technology is a must-have tool for every store owner who wants to deliver content to their clients swiftly and create the best customer experience ever. Certainly worth considering, right?

Mobile Friendly vs AMP

Why use AMP Magento Extension?

The main benefits of using Plumrocket AMP module are faster mobile pages (loads 85% quicker than regular web pages) and better visibility in Google Search Results. Customers can easily detect Accelerated Mobile Pages in search results, as they are marked with a special “lightning bolt” sign, making it clear that AMP technology is in use. This will bring more views to your website as customers seek for content that loads quicker, especially on mobile phones.

So Why are Accelerated Mobile Pages so Fast?

AMP uses a simplified form of the HTML structure. Being stripped of resource-heavy elements (such as certain HTML tags, author-written JavaScripts, etc.), it allows your static content to load instantly! A lot of Magento store owners have adopted AMP at the early stages of its development, and the demand is growing rapidly.

You can also see how easy it is to use. To help you get the best of AMP, the Plumrocket team has developed a Magento AMP extension that is optimized to meet all the latest Google requirements and innovations.

Optimized Google Requirements

Features

  • AMP extension for Magento automatically creates separate AMP pages with a simplified HTML structure, to speed up load time.
  • Your AMP content will appear at the top of the Search Engine Results Page as part of the “Top Stories” section.
  • Thanks to built-in Google Analytics supported with Magento AMP plugin – you can track all customer interactions with your website.
  • The extension will automatically add rich snippets to Magento AMP pages.
  • You can force AMP on mobile devices. This will automatically display an AMP version of your site to all mobile users.
  • AMP extension is open code, allowing you to modify it as you need.

Can I use it for Checkout Pages?

Pages like Shopping Cart and Checkout are dynamic pages, and they cannot be adapted to work with AMP technology yet. Once Google adds support for dynamic content – Plumrocket will provide customers with an update to the AMP Magento Extension. For now, all dynamic pages will be served as non-AMP pages.

So How Does it Work?

Step 1 – Get AMP Extension for Your Store

Install Plumrocket AMP extension for Magento and enable it from your admin panel.

Enabling the extension will automatically create separate AMP for static content pages (Homepage, Category Pages, Product Pages and CMS Pages, for example). You can select the page types to enable AMP for.

AMP extension does not require any additional configurations or integrations.

AMP on Magento Pages

Step 2- Setup Your Color Scheme

Magento Plumrocket Accelerated Mobile Pages Extension was designed to work flawlessly with any third-party Magento theme. Whether it is your own custom theme or a popular one – you can set the color scheme for AMP pages to match the design of your theme. This can be achieved by either configuring the color scheme settings from the admin panel or modifying the extension files.

Color Scheme

Step 3 – Test and validate

AMP have strict rules for HTML tags. To make sure that your pages fit all the requirements – you can test and validate your Magento Accelerated Mobile Pages. This will ensure that AMP pages are indexed by Google to make your website appear at the top of Mobile Search Results.

If validation is successful – your pages will be indexed properly by Google. You can learn how to test and validate your AMP pages from this manual in Plumrocket wiki.

AMP Test

And that’s it! You are all set and ready to enjoy your accelerated mobile store performance. Now your store will stand out in Google’s mobile search results as well!

Conclusion

Accelerated Mobile Pages for Magento by Plumrocket have a huge impact on the marketing strategy for website owners if they want to improve search engine results and conversion rates. Don’t lose your chance to get the best experience with AMP and improve your website’s performance!

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About Fayyaz Khattak

Fayyaz is a Magento Community Manager at Cloudways - A Managed Magento Hosting Platform. His objective is to learn & share about PHP & Magento Development in Community. Fayyaz is a food lover and enjoys driving. You can email him at m.fayyaz@cloudways.com

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