To be honest, the term ‘email marketing’ doesn’t require a detailed introduction. The best way to describe it is: Any advertisement that is sent to potential customers through emails with the intent of getting a response.
Today – in the age of digital marketing – if someone wants to be successful, he will need a bunch of pro-level email marketers that can grab orders through prolific content marketing strategy and bring in more leads.
As more startups emerge in the industry, the demand for these email marketing professionals is rising. No one actually knows how they construct email marketing campaigns. What type of content they use? What are their timings? Do they re-market to the same people? These are some of the most burning questions that every startup has on mind.
Epic email marketing for startups is like ‘chemical X’ that can help level the playing field, allowing the startups to reach a wider audience and a pool of customers eager to buy their products, and bringing them at par with the giants of the industry.
But with a drought of pro-level marketers, Cloudways has decided to help these struggling businesses get up and running with their first email campaign.
Read our email marketing guide for startups to know how to construct and initiate a perfect pitch.
Do Your Research
The first step of the email marketing guide is research. Analyze campaigns of existing startups and industry giants. Analyze how they are reaching the masses. What strategies they are using, and how you can use those. Try to replicate each and every aspect of their email campaigns. Revamp it later as per the taste of your subscribers.
Know your (Potential) Customers
Who are you targeting? What is your target market? Would you rather concentrate your efforts on a select group or target a broader audience?
These questions should form the basis of any startup email marketing campaign.
Knowing your target audience prevents you from wasting resources on audiences that are not a good fit for your product. This way you get better results and put in minimal efforts.
The next step is to generate a budding list of customers that might actually be interested in your product.
Building an Email List
Building an email list is an art, and perfection in every art takes time. So, be patient and apply the following tactics.
- Publish high value content and offer your readers the option to receive updates in exchange for their email address.
- Add social sharing option to emails that will increase the reach of those emails further and allow you to gather more emails.
- Giveaways are a great way of collecting email addresses. Ask the visitors interested in participating to register through emails.
Building email lists requires skills, planning, and practice. Keep iterating to expedite the process and make sure that the addresses collected are relevant to your target market.
Choose Precise Email Tools
Your email campaigns will only be as good as the tools you use.
Here is an overview of some of the most practical tools to measure the performance of your startup email campaigns.
Litmus is perhaps the most popular email marketing tool for tracking emails. The tool supports email testing for all, mobile operating systems and traditional web clients. Litmus’ basic version is priced at $79 and premium version is priced at $399.
Over seven million users trust Mailchimp. It is an affordable tool to provide great insights for your email campaigns. Its basic version starts from $10, but users can try it out for free with a limit of either 12,000 emails a month or 2,000 subscribers.
Most users tried ReachMail for performance metrics analysis and they have highly recommended it. It can run at most five email campaigns at once and offers launch-ready templates for testing and tweaking of email campaigns. It starts with a standard version for $10/month and goes all the way up to $70/month.
CakeMail is the ideal tool for businesses looking to split A/B test customer base. It doesn’t even require a detailed beginners email marketing guide. The tool comes integrated with Google, enabling users to analyze detailed stats for ongoing campaigns. It comes with a free starter plan that allows 500 contacts with 500 emails and a paid version that starts from $8/month.
Segment Email Contacts
Segment your email marketing campaigns to send relevant emails to each type of audience. These laser-targeted offers will improve your conversion by many folds. In fact, you can segment customers who didn’t open your promotional message, and send them a better version of your campaign.
Draw a Perfect Execution Strategy
When’s the best time to start an email marketing campaign?
May be late at night when customers are close to hitting the sack – as they are mainly idle – or may be early in the morning when people are all fresh and sipping their coffees.
We don’t know either…
The truth is, you can never be too sure about the timings, unless you test your campaigns. Experiments are the only key to making a perfect execution strategy.
An effective trick is to associate it with an event.
For example, launch campaigns for global events such as Thanksgiving, Christmas, New year, etc. Event-associated campaigns have a greater probability of achieving results since customers are already expecting promotional emails and offers.
Optimize your Emails
There are multiple ways of optimizing an email marketing campaign and most of them go hand-in-hand when it comes to extracting the desired outcome. Start with a catchy yet strong subject line, follow it with a clear, crisp email body that conveys your message in the minimum words possible.
Finally, add a personal touch to your emails by sending them out from the account of an actual person.
Lastly, optimize your emails with a call-to-action gesture that leads your potential customers to the sales funnel.
These are just the basics hacks and optimization is mainly a matter of trial and testing. Improve the ideas that work.
Let Email Marketing Boost Your Startup Growth
Email marketing for startups isn’t a one time thing. It requires time and effort to produce results. The core process is research, crafting an exceptional message that targets the pain points/problems of the customers, set up the list and launch the campaign using the right email marketing tools, and at the right time.
If all goes well, you will reach your desired results in no time.
We hope this email marketing guide was helpful to you in optimizing your campaigns.
What email marketing strategies are you using? Help our readers achieve better results by telling them about your strategies in the comments below.
Arsalan is a business graduate and digital marketer by profession. He works as a Startup Community Manager at Cloudways. He loves to create value for the Startup community. He is a big fan of cricket and does Netflix and chill in his free time.
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