Conversion rate optimization has been one of the headaches that every e-commerce store, especially the startup projects, have to bear. However, the conversion rate is not the only problem to be concerned of for an online shop. Particularly, the two other main issues that a merchant should take care of are the incoming traffic and bounce rate.
Online stores need to drive traffic to their website by using marketing strategies. The strategies can include seeding link, using banner ads on search engines or creating an affiliate system. Indeed, Affiliate marketing has proved to be the best marketing program so far. By co-operating with the websites that already have massive traffic, your online store can receive a huge amount of leads in a short time.
The second fundamental problem of online stores is to keep the bounce rate in check. Bounce rate points out some visitors who arrive on your website and leave before clicking through to visit any other page on your site. The bounce rate also implies the level of interest shown from shoppers towards your site. In this case, store owners need to enhance the content and function of their site to keep the potential customers engaged.
Last but not the least, to raise the conversion rate of your website, the most necessary work is to give your shoppers the most optimized checkout process. Your checkout must be obvious with no hidden fees, secured with trustful payment methods, and needs to be fast so as to serve your shoppers swiftly.
It seems that managing all above problems is almost impossible without the help of extensions when building an online store, specifically in Magento. Hence, to assist all e-commerce merchants on generating the most successful business on Magento, here is a demonstration as to why One Step Checkout, Layered Navigation, and Affiliate extensions are the most wanted from our customers and why using these extensions can help online stores earn huge benefits.
The Triple Effect Of The One Step Checkout, Layered Navigation, and Affiliate
One Step Checkout
Mageplaza One Step Checkout extension is designed to effectively reduce the cart abandonment rate, increase conversion rate, and raise your sales by gathering all checkout steps in one page only. Moreover, One Step Checkout module also has many ultimate features to help your customers checkout faster with ease.
One Step Checkout features:
- Auto-suggest Address: Your customers will only need to type several characters to get the appropriate addresses from Google Maps Suggestion or use the “Find me” button to auto-locate their location.
- Auto-update Order Information: Thanks to Ajax technology, when you change one of your information, the rest will be auto-updated instantly without manually correcting or reloading the whole page.
- Fully Responsive Design: One Step Checkout extension allows your customers to checkout comfortably using any screen size. Hence, your shoppers can freely shop at your store by using PCs, laptops, tablets, or mobiles.
Layered Navigation
To provider Magento 2 users with an advanced filter system, Mageplaza has released the Layered Navigation extension. When integrating the module, your shoppers can search for their favorite products by choosing the attributes in the Navigation Menu.
Layered Navigation features:
- Select Multiple Attributes and Options: Layered Navigation extension assists your customers in selecting many product attributes and options at once to optimize the results.
- Price Slider: Your shoppers are also allowed to filter for their expected price ranges.
- Instant Filtered Results: With the help of Ajax Loading, the wanted items appear instantly without reloading the whole page.
Affiliate
Magento 2 Affiliate extension is an excellent marketing solution for e-commerce stores. After making sure that your shoppers can be comfortable when surfing on your store site, attracting new visitors become the first target of your business. Magento 2 Affiliate module, in this case, is not only a management tool to track your publishers but also a powerful marketing strategy.
Magento 2 Affiliate extension features:
- Unlimited Affiliate Campaigns: You can create unlimited campaigns with different commission rules for specific groups in a certain duration with Mageplaza Affiliate module.
- Refer a Friend: Affiliates can refer their friend by inserting a banner with a Deep Link or Direct Links plugin, sending emails invitations to friends, sharing on social media with 250+ social buttons or creating embed widget on affiliate websites.
- Withdraw Commissions: Mageplaza supports your affiliates to withdraw the commission by Paypal, Bank Transfer, Offline payment, and Skrill.
About Mageplaza
Mageplaza is a robust and active Magento extension provider and custom development services with more than four years of experience. They are committed to bringing the top extensions with the highest quality extensions and services to their customers. They have an enthusiastic customer service team and professional technical specialists to support their shoppers.
Particularly, all Mageplaza extensions are based on one-time payment for a lifetime usage. A guarantee of 30-day money back is always available to ensure that every customer can use their products without risk. Moreover, Mageplaza also offers the 1-year free support and 1-year free update package included in all of their paid modules to keep the stable process on customer website for first-time extension integration.
Avail 10% Discount With Cloudways on Mageplaza
To support Cloudways fans with developing their Magento based ecommerce website successfully, we are glad to offer a 10% discount coupon when purchasing extensions at Mageplaza. Just enter the code CLOUDWAYS in the checkout step to grab your most practical tools and boost up your Magento sales!
This is a guest post contribution from Tracy Vu at Mageplaza.
Arsalan Shabbir
Arsalan works as Digital Marketing Executive for Cloudways - A Managed Cloud Hosting Platform. He looks after Facebook, Twitter, and LinkedIn for Cloudways. (Cool, right?) In his spare time, he loves playing cricket.
