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How to Choose Right Magento Theme for Your Store

October 16, 2019

16 Min Read
Magento Theme
Reading Time: 16 minutes

Magento is one of the most powerful ecommerce platform made with simple ecommerce store development and management in mind. The ecommerce platform has shown great success by fulfilling the needs of the ecommerce industry because of its exciting features and advanced functionalities that no other platform is providing.

For Magento stores, simple features and functionalities are not enough. The stores must have Magento ecommerce themes that must fit your business needs as it would play vital role in your business growth. So, when it comes to choosing the right Magento themes, you need to keep these things in mind. Let’s check out what are the points you need to consider for selecting the right theme for your Magento store.


Criteria to Choose the Best Magento Ecommerce Theme

There are some common indicators that you should have in mind when selecting Magento themes for different business models. Below is the mentioned criteria for selecting the perfect theme for business.

Magento Templates Should Be User-friendly

Out of many Magento templates available, what most of the people look for is the attractiveness in the themes. But having a Magento template that’s only attractive isn’t enough, it should also be user-friendly. Visitors usually bounce back from websites that are hard to access and take a lot of time to load. So, keep that in mind when you choose a theme.

A few things to note:

  • The theme should be easy to navigate
  • Have a simple back to top button
  • Includes search bar, shopping icons and other essential functionalities

Magento Templates Should Have a Perfect Layout

You need to select a Magento theme based on your business objective and business model. For instance, if your website sells techie stuff, then you should consider the standard layout. If it is a fashion store, you can go for a more elegant looking theme. In short, choose a Magento theme that is in-line with the current trends.

Right Placement of Promotions and Banners

Make sure banners and promotional blocks are appropriately placed. A Magento ecommerce theme is incomplete without a sliding banner or promotional block. These functionalities define the success of a website. A sliding or rotating banner is ideal for promotion or creating the marketing buzz.

Customized Magento Themes

When customizing a theme, the store owner should look for primary options and then go for secondary options. Is your Magento themes customizable on multiple and necessary options or not. Make sure your theme is flexible enough to personalize it according to the latest trends on and easy to customize as well.

Magento Theme Should be Cross Browser Compatible

The Magento themes that you will be selecting should be compatible across all browsers to ensure there is no compromise on the webpage’s performance. Users may be using website on different browsers at different times.

Magento Theme Needs to be Responsive

The Magento themes should be easy to access and responsive on all devices. Now with smart devices where everything is easily accessible, majority of the visitors want the websites to load faster. This requires a responsive theme or AMP enabled site so to cater to the audience. In the near-future this type of audience will only grow.

Make Magento Store SEO Friendly

By default Magento comes with SEO friendly environment. You have to look for the theme that  is SEO optimized. Your HTML/CSS coding must be perfect. Some Magento themes also offer built-in SEO functionalities to make your website more SEO friendly.

Enhance Speed of Magento Ecommerce Theme

The speed of Magento theme is the most crucial part of the website. It defines the number of conversions, enhances SEO optimization and impacts the overall website performance. Make sure that your theme does not comprise of too many graphics and features that are a friction to webpage load time these indirectly affect the speed of the website.

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Have a Built-in Blog in Magento Theme

Nowadays, blogs have become a need of every website. To keep your ecommerce website ranking high in the search results, blogs need to be frequently updated with fresh content. So, make sure that your theme has a well-optimized blog section.

Look for Customer Feedback & Reviews

The website layout needs to be consistent. You won’t be continuously changing the theme after successfully deploying it. You need to have a look over the theme page as well. It will give you a clear picture of the theme and helps you make a better decision about how the users will perceive the theme.This will be beneficial for you in the long run.

Recommended Magento Themes for different business Models

When you are looking for a theme for a new ecommerce store, then make sure that you know each and every detail about the business. The questions might include: What type of ecommerce business it is, what kind of users are going to visit the website on a regular basis, what is the niche of the business.

We have separated the themes into different categories so Magento users can easily find the best theme for their business. First in our list is…

Food and Beverage

Universal – Multipurpose Responsive Magento Theme

Rating: 4.5-Star

Version: Magento 1 & 2

Business Category: Food, Fashion, Furniture, Cosmetic, Sports, Automobile, Hardware, Grocery, Electronics and Many more (20+ Skins for different business models)

Universal - Multipurpose Responsive Magento Theme

Description: As the name specifies, it’s multipurpose and comes with 29 pre-defined skins. With such a variety of skins, you will find it best for any business model within the food and cuisines niche. Each design reflects a specific business with its own integrity. In addition to being responsive and retina-ready, the Universal Magento Theme looks great across all devices. It comes with advanced styling, built-in extensions and many other custom options that make it a highly flexible and user-friendly theme.

Download Theme   Try Free Hosting

Pizzaro – Food Responsive Magento 1 & 2 Theme

Rating: 4-Star

Version: Magento 1 & 2

Business Category: Food

Pizzaro - Food Responsive Magento 1 & 2 Theme

Description: Pizzaro is a responsive Magento theme with customizable admin settings. It is a good option if you are starting your own custom ecommerce website related to foods. It is a perfect responsive multi store Magento theme with vibrant colors and power-admin. This theme comes with 10+ essential extensions. On Home page you can quickly show bestsellers, new featured, random, latest and special products, customizable with multiple tabs, rows, grids, sliders through the admin panel.

Download Theme   Try Free Hosting

Fashion and Apparel

Porto | Ultimate Responsive Magento Theme

Rating: 4.8-Star

Version: Magento 1 & 2

Business Category: Fashion, Apparel, Home Decor and Electronic Appliances & Accessories (20+ Demos)

Porto | Ultimate Responsive Magento Theme

Description: Porto is one of the best selling Magento premium theme since 2014. It is built on Bootstrap 4, the latest version of Bootstrap., it is fully optimized and mobile responsive Magento theme. It comes easily customized with 300+ admin panels, Google fonts, best support and many more features to make it the best selling Magento theme.

Download Theme   Try Free Hosting

Ketty – Fashion Store Magento Theme

Rating: 5-Star

Version: Magento 1.9.2.X

Business Category: Fashion & Apparel

Ketty - Fashion Store Magento Theme

Description: Ketty fashion store is a responsive Magento theme that provides video background functionality to display your products in an interactive way. It has a built-in blog feature that is an essential need for a fashion store to create additional value for your store content. Apart from that, it has every required functionality that fashion stores should have. It is also a great choice for launching region-specific Magento fashion store for your ecommerce business.

Download Theme   Try Free Hosting

F2 – Free Magento 2 Theme

Rating: 4.5-Star

Version: Magento 2

Business Category: Fashion & Apparel

F2 - Free Magento 2.0 Theme

Description: Although there are many premium Magento 2 themes but the best thing about this one is that it is completely free. If you want to add any event details to it that can be easily done by this event management extension. Along with all other features that a fashion store should have, it has a unique catalog and product page, custom page design and has configurable swatches to create more value for the visitors.

Download Theme   Try Free Hosting

Black&White – Responsive Magento 2.2.x and Magento 1 Theme

Rating: 4.7-Star

Version: Magento 1 & 2

Business Category: Fashion & Apparel

Black&White - Responsive Magento 2.2.x and Magento 1 Theme

Description: This flexible Magento theme comes with tons of features like The theme allows the user to customize 40+ elements just from the admin panel.

It also comes with a revolution slider with drag and drop admin interface, blog extensions, add to cart, quick view, login, price slider, toolbar, onepage checkout, unlimited colors and many other features to make it a perfect match for fashion and other industries.
Additionally, this is not just a theme but a full Magento package that allows you to create your own sub-themes, customise them the way you want and then implement theme updates with ease.

Download Theme   Try Free Hosting

Luxury – Premium Fashion Magento Theme

Rating: 4.6-Star

Version: Magento 1 & 2

Business Category: Multi-purpose

Luxury - Premium Fashion Magento Theme

Description: It is an excellent layout for a modern and clean ecommerce store with blog, portfolio, store locator and other useful pages. Luxury design lets your products look simple and sophisticated. With more than seven layouts, predefined and frontend builder integrated, it makes your storefront simple and as per your desire. It is designed in a way to meet & fit any kind of ecommerce site.

Download Theme   Try Free Hosting

Household Goods

Furnicom – Responsive Magento 2 and 1.9 Furniture Theme

Rating: 3-Star

Version: Magento 1.9.X

Business Category: Furniture & Home Decor

Furnicom - Responsive Magento 2 and 1.9 Furniture Theme

Description: When you think of household and furniture store, a modern, luxurious, and professional theme should come to your mind. The Furnicom theme fulfills all such needs. It is a responsive theme for both version of Magento, Magento 1& Magento 2. The theme comes with 10 homepage layout styles, tailored for furniture shops and interior design stores.

The Magento theme comes with multiple powerful modules as well as dozens of awesome features that include Image Sliders with multiple effects, Static Blocks with images and texts, product filter functionalities, product quick view, Ajax Add to Cart, Wishlist and many more. A perfect combo of elegance and design, it will give you a competitive edge over your competitors. Moreover, it can customize all these features through Admin Panel.

Download Theme   Try Free Hosting

Art Furniture – Responsive Magento 2 Theme

Rating: 4.3-Star

Version: Magento 2

Business Category: Furniture & Home Decor

Art Furniture - Responsive Magento 2 Theme

Description: Art Furniture comes with many Magento extensions that will add interesting experiences to your store. Slideshow has live transition and mega menus with rejuvenating text to give it an interactive look. Its categories have a thumbnail image and products are shown on homepage with easy configuration for custom rows. It can also display the blog with furniture posts, home-decor posts and useful information about decoration on the slider. The CMS blocks such as free shipping, nice image about sofa, chairs, beds, lights with meaningful texts are also available with its built-in modules. Further, it comes layered with navigation module that saves time shopping and provides convenience by giving functionality of filtering products by price, manufacturer, size and colors. Related products, upsell products are on slider in detail page. Google Rich Snippets are also integrated to achieve better distribution of your content.

Download Theme   Try Free Hosting

Beauty Products

Cosmetta – Responsive Cosmetics Magento Theme

Rating: No Rating

Version: Magento 2

Business Category: Cosmetics Store

Cosmetta - Responsive Cosmetics Magento Theme

Description: The best quality of this Magento 2 theme is that it is responsive and customizable. It is a decent pick for any beauty store. The core competency of this template is to present your products in a stylish way. The banners will show off your latest collections and discounted items. The theme is also equipped with featured products, to help attract clients’ attention in your special products. The theme is SEO optimized and has a responsive design to make it best fit for your beauty store.

Download Theme   Try Free Hosting

Automobile and Hardware

Ves AZ Shop Responsive Multipurpose Magento Theme

Rating: 4.5-Star

Version: Magento 2

Business Category: Fashion, Auto, Furniture, Tools, Hightech, Gift & Electronics

Ves AZ Shop Responsive Multipurpose Magento Theme

Description: This one is included in Responsive/Multipurpose Magento themes as it is built on venus framework version 2.0 and bootstrap version 3.0. This makes it fully responsive theme that works perfect on all smart devices. The theme supports many great tools to customize theme through the Live Theme Editor. It auto loads custom css files for creating unlimited profiles without any code knowledge.

The Magento Template includes multi-skin colors, great Slideshow modules having multiple animations JQuery effects, Google Fonts and a lot more. It has powerful modules to have great mega menu designs, mega column tools and other similar ones.

Download Theme   Try Free Hosting

Sports Goods

BuzzSport – Gym Equipment Magento Theme

Rating: 4-Star

Version: Magento 2

Business Category: Sports, Gym, Fitness

BuzzSport - Gym Equipment Magento Theme

Description: BuzzSport Magento 2 theme has the functionality to build completely functional online stores for selling gym and fitness equipment. This variety of built-in modules and widgets provide high-level of customization. You can display your store products in a better way with the help of full-width sliders and stylish banners. It features blogs to provide you with the functionality to publish articles, create specific categories for your blog posts, and manage comments. The theme also includes useful features like Ajax Search, Product Wishlists and product compared to treat your customers with amazing experience.

Download Theme   Try Free Hosting

MyGym – Sport Store Magento Theme

Rating: 4-Star

Version: Magento 2

Business Category: Sports, Gym, Fitness

MyGym - Sport Store Magento Theme

Description: The theme is 100 percent responsive. Tested on multiple devices from mobile to desktop, MyGym Magento 2 Theme is specially created for sporting goods, sports equipment and gym gear. It comes with necessary extensions to make it fully customizable. You can easily build your menu with drag & drop Mega Menu module and gives amazing browsing search engine and product sorting options. It also captures visitor’s attention and offers hot sales by means of sliders and numerous other banners. It allows the store visitors to comment, login and register with social mediums such as Facebook, Twitter or Google+.

Download Theme   Try Free Hosting

Marketplace Theme

Martfury – Multipurpose eCommerce Magento 2 Theme

Rating: 4-Star

Version: Magento 2

Business Category: Marketplace, multi vendor and multi purpose

Martfury - Multipurporse eCommerce Magento 2 Theme

Description: Martfury is among the perfect designs for your Magento marketplace. The theme allows you to easily change your Magento shop appearance by installing a new theme in a few easy steps. With all of its simplicity and functionality, it also provides necessary source files that you can edit or extend. It also comes with elasticsearch, multi-vendor & multiple store functionality. It is highly optimized and compatible with recent Magento 2.3 release.

Download Theme   Try Free Hosting

Other themes

Magento 1 themes

As many of the Magento store owners are still using Magento 1, so if your are specifically looking for Magento 1 themes then you can check top Magento 1 themes.

Best Magento Themes & Templates For 2019

Ultimo – Fluid Responsive Magento Theme

Ultimo is a premium Magento theme with an advanced admin module. It is customizable, optimized for SEO, and a fully responsive theme, suitable for almost every type of store. Many developers find that this is an ideal starter Magento template for their projects.

Ultimo Responsive Magento Theme

It is compatible with both versions of Magento platform. The best thing about Ultimo Responsive Magento Theme is that it allows you to create custom sub-themes. You can create season specific designs and templates to change the look of your store for holiday sales, Halloween, Christmas, etc.

Fastest – Magento Multipurpose Responsive Theme

Fastest Magento theme is designed to be responsive and compatible with the widest range of screen sizes. The responsive design makes it ideal for the larger segment of online shoppers who prefer to use mobile devices for shopping. The theme is optimized for Magento stores of all sizes.

Fastest Magento Responsive Theme

Fastest Magento Responsive Theme has 10+ different pre-demos. It also has built-in blog extension for Magento 1, Mega Menu for Magento 2, Ajax Cart, OWL Slider, etc. You can use this theme on both Magento 1 and Magento 2.

Market – Premium Responsive Magento Theme

Market is a responsive theme that works equally well with both Magento 1 and Magento 2. The best thing about this theme is the integration of several premium Magento extensions, and features like SM Camera Slider, SM Categories, SM Tab Listing, Vertical Mega Menu, Ajax based Layered navigation, and Ajax Cart Pro.

Market Premium Magento Theme

The Market Premium Magento Theme is fully customizable and suitable for online stores with multi-category, multiple branches, and products such as the online marketplace, supermarket store, fashion & clothing store, book shop, jewelry & accessories store, etc.

Novetty – Fastest Magento 2 Theme

Novetty is a complete theme package for your Magento 2 store with $1750 worth of integrated features. This theme focuses on improving the page load speed of the online stores. In addition to this, this theme offers almost endless possibilities of customization of the major features. It is a fully responsive theme that provides a very satisfying shopping experience.

Novetty Magento 2 Theme

Novetty Magento 2 Theme includes Ajax powered Advanced Layered Navigation,  Sticky Add to Cart, “New” & “Sale” Labels, Cloud Zoom with Lightbox, Customizable Product Grid, Newsletter Popup. The theme is only available for Magento 2 stores.

YourStore – Premium Magento 2 Theme

YourStore integrates all the modern Magento store theme design trends that ensure that this theme offers everything that a store owner would need for smooth operations. It is a highly customizable theme which is suitable for any Magento 2 store. The theme is responsive, optimized for SEO, fast and packed with premium features.

YourStore Premium Magento 2 Theme

YourStore Premium Magento 2 Theme is fully compatible with Magento 2.1.6. The premium extensions, included for free, are Slider Revolution, Magento 2 Layer Navigation Extension, Full Ajax Add to Cart.

Athlete – Fluid Responsive Magento Theme

The Athlete is a fluid Magento theme offering significant customizations with a fully responsive & retina ready design. This theme is perfect for Magento 1 stores that could use features like a quick install package, fluid width, color swatches, banner widgets, custom grid modes, etc.

Athlete Fluid Responsive Magento Theme

Besides these custom options, Athlete Fluid Responsive Magento Theme also includes built-in extensions which will ultimately save you a lot of dollars such as the blog, one step checkout, mega menu, ajax cart, quick view, revolution slider, etc.

How To Make Magento Website Mobile Friendly

Why Magento Themes?

Magento comes with a lot of built-in functionality that make it one of the best ecommerce platform to launch stores. It has almost the caters to businesses across the board with various business models. We’ve mentioned some of the few features and extensions that make it best.

Mobile Checkout: With new technologies like fingerprint and facial recognition becoming ever-present, more and more online stores will adopt mobile payment options. Magento is the first to bring one-click checkout to the global market. It focuses on simplifying checkout in any industry.

Voice Ordering: With the rise of voice search and voice assistants more and more people want voice ordering features on their Magento ecommerce stores. Now food and other physical stores can use voice to place orders through verbal communication. Voice ordering would also resolve accessibility issue for disabled persons and would be a great advantage for your ecommerce store.

We’ve made it easier for you to add this voice ordering extension feature to your Magento food store.

Omnichannel Shopping: Brace yourself as 2019 is quickly emerging as the year of omnichannel shopping, especially when it comes to fashion-focused ecommerce stores. This simply refers to the ability for retailers to sell both online and in-store through various channels, not just your website. Magento’s omnichannel solutions are pretty impressive, with built-in, responsive Magento ecommerce themes.

Endless Payment Options: Retailers are quickly adopting anything when it comes to how customers pay. Whether it be through PayPal, Apple Pay, cryptocurrency or plain-old credit cards, merchants realize that there need to be few hang-ups between “add to cart” and “checkout options.” Nothing triggers an abandoned cart faster than a store not offering a shopper’s preferred payment option.

Events and Experiences Pages: Fashion and Apparel industry is something in which people are curious for the events to have a live demo of the industry trends and are looking for the word of mouth from industry experts. If you are looking to target the industry events and share the customer experiences then events and experience page is essential for your store.

More Delivery Options: Magento includes some great built-in functionalities to help you create a seamless and strategic delivery and fulfillment strategy. The industry’s fast paced giants are offering quick and flat-rate shipping, even on large furniture. With Magento built in functionality and extension you can easily integrate it to your online store and increase your sales.

Visual Search: This technology allows shoppers to search the product on the store by means of images or through sketches. This functionality will give you a competitive edge to your ecommerce store and make you part of the future trending technologies.Soon it will become the need of every ecommerce store. You can integrate this technology with your store through various Magento extensions.

Engage Via Social Media: There’s no denying that website users turn to the social platform not only to share photos but also to shop, share and hunt for inspiration. Online stores have quickly jumped on the shoppable social channels, creating rich photos, videos and stories showcasing their products. This feature can be paired with your Magento store for a super-streamlined, up-to-date showcase with social media extension.

Design-Based Storytelling: The outdoor market has always grown with the help of narrative marketing. Now, marketers are taking this narrative approach to next level through design-based storytelling – something that can be easily achieved through your Magento themes and extensions. For example, some sites integrate parallax scroll for a rich, interactive and story-based style.

Bonus advise

Development of Magento Themes

If you want to create your own Magento themes or your theme does not have many customization options available, you can develop your own by reading this article.

Best Hosting for Magento Theme

When talking about some of the best Magento themes, and with good extensions, there is a possibility that it would have effect on your overall website performance. So the solution for it is a Magento Managed hosting solution that is perfect for any kind of template.

Selection of WordPress Theme

If you have developed your site on WordPress then here are the criterias for choosing a WordPress theme for your business. Here are some additional details that you may consider for selecting a WordPress theme.

Bottom Line

When talking about premium Magento 2 themes selection, focus on above mentioned points for selecting a theme and all Magento templates. Make sure that your theme looks great by every aspect and doesn’t compromise the criteria of usability and search optimization.

The few things one has to be sure of is the webpage performance in terms of webpage load time, search result rankings and the bounce rate. Apart from these, keeping an eye on the reviews, suggestions and comments section help in understanding what the designated audience requires and whether the webpage needs an overall cosmetic surgery or an infrastructural change.

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Abdur Rahman

Abdur Rahman is the Magento whizz at Cloudways. He is growth ambitious, and aims to learn & share information about Ecommerce & Magento Development through practice and experimentation. He loves to travel and explore new ideas whenever he finds time. Get in touch with him at

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