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Formidable Forms Plugin Review: Experience the Power of Advanced Form Building

Updated on May 8, 2023

7 Min Read
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Imagine having the ability to create dynamic, intuitive forms that seamlessly integrate with your WordPress and collect data easily. Whether you’re a blogger or a business owner, Formidable Forms empowers you to take control of your forms and unlock a world of possibilities.

Formidable Forms is not your average form builder. It’s a robust and versatile tool that empowers you to easily create stunning forms. With its intuitive user interface and advanced features, Formidable Forms offers a seamless form-building experience like no other.

In this article, I’ll give you an overview of Formidable Forms while covering key features, user interface, performance, pricing, and more to help you make an informed decision.

Overview of Formidable Forms


Formidable Forms is the most advanced WordPress form builder that simplifies form creation and management. Its intuitive drag-and-drop interface allows users to build custom forms without coding knowledge.

It offers many pre-built templates and a wide range of advanced form fields, allowing users to create versatile forms for various purposes. Its conditional logic feature enables dynamic form interactions, while robust data management and analysis capabilities provide valuable insights.

With 300K+ active installations and an average rating of 4.5/5, Formidable Forms has gained a strong reputation among users. Whether you need contact forms, surveys, or order forms, Formidable Forms is a feature-rich solution that enhances your website’s functionality. And if you opt for a reliable managed WordPress hosting, you’ll deliver an amazing experience to your visitors.

Formidable Forms vs Competitors

Formidable Forms may seem like every other WordPress form builder. But its features, add-ons, and support compared to its competitors like Gravity Forms or WPForms give it an edge.

Feature Formidable Forms Gravity Forms WPForms
Drag and drop builder YES YES YES
Multi-page forms YES YES YES
Conditional logic YES YES YES
Third-party integrations YES YES YES
Repeater fields YES NO NO
File uploads YES YES YES
Survey & polls YES YES YES

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Key Features of Formidable Forms

When it comes to creating dynamic and feature-rich web forms, Formidable Forms takes the spotlight with its impressive array of capabilities. Let’s look at the key features that make it rank amongst the best WordPress plugins:

1. Drag-and-Drop Builder

form customization

Say goodbye to coding complexities. Formidable Forms offers a user-friendly interface that allows you to create and customize forms effortlessly. Drag and drop form fields, rearrange sections, and build your dream form in minutes.

The dashboard is easy to navigate, and you can create forms in seconds. That way, you don’t lose focus on what’s important: connecting with customers.

You choose from different form fields (like name, radio buttons, or a summary field) and drag them to the form canvas. Then, you can adjust the settings in the field options. Change the name, whether required or not, or add conditional logic to the field.

Once it’s ready, you simply update it and use Formidable’s WordPress block to add it to any page or post you want.

2. Conditional Logic

If you’re unfamiliar with conditional logic, it’s when a form changes the questions it shows you based on user input, creates logic, and personalizes the form experience.

dropdown example

This feature helps you adapt the form to your audience. For example, imagine a form asking whether you’re a student. If you answer yes, then the form shows only questions relevant to students. This improves your overall user experience and conversion rates.

3. Integration Options

Seamlessly integrate with popular third-party tools and services. Formidable Forms offers extensive integration options, including email marketing platforms, payment gateways, CRMs, etc. This list includes top options like:

  • Zapier
  • PayPal
  • Stripe
  • Mailchimp
  • HubSpot
  • and more

These tools help you streamline your data management and connect with tools you may already use.

4. Form Customization

Take your forms to the next level with advanced form fields. From multi-page forms to file uploads and conditional logic to dynamic calculations, Formidable Forms empowers you to create complex and interactive forms tailored to your needs.

This allows you to customize every part of your form, from colors to sizes to font. And that helps make your form stand out and match your website.

However, if you’re more familiar with code, you can dive even deeper and customize the CSS and JavaScript in your form. So whether you’re new to form design or you’ve been doing it for years, you’ll feel right at home.

5. User Tracking

Formidable Forms is much more than a simple forms plugin. And its User Flow feature is an excellent example of that. You can view your visitor’s path to your form for excellent lead tracking!

user flow

In a brief report, you get the following:

  • Each page they visited
  • What actions they took on the page
  • How long they spent on each page
  • How they arrived on your site

This information helps you see your visitors’ paths and any adjustments you can make to improve form conversion rates.

6. Pre-Built Templates

Formidable has plenty of templates to help you get started quickly. From contact to ecommerce to AI, there’s a form template that can help give you a starting point to work from.

form templates

And if you are using PDFs, Formidable has pre-designed templates so your PDFs look professional. These include invoices, certificates, and letters of recommendation. So if you need something quick, Formidable has something prepared.

7. AI Field

Formidable Forms leverages the power of artificial intelligence to automate form responses and actions intelligently. With the AI Field, you can teach your forms to understand and respond to user inputs with better accuracy.


You can add an AI field to your form and set the prompt to send to ChatGPT. Then it’s able to answer quickly and efficiently. You can use it as a support agent, sales assistant, or product name generator!

Even better, you can customize the prompt to answer questions exactly how you want.

Pricing Plans of Formidable Forms

Regarding Formidable Forms, there are two options: the free version and the Pro version. The free version is an excellent option for those starting out or with basic form needs. However, if you need more advanced features, consider the Pro version.


Formidable Forms Pro offers four plans: Basic, Plus, Business, and Elite. Each plan comes with its own set of features and pricing. Here is a breakdown of each plan:

1. Basic

The Basic plan costs $39.50 per year and includes the following features:

  • 65+ form templates
  • Form scheduling
  • Spam protection
  • Conditional logic
  • Multi-page forms
  • Use on one site

2. Plus

The Plus plan costs $99.50 per year and includes all of the Basic features, plus:

  • 95+ form templates
  • Formidable Views
  • Landing pages
  • User Flow add-on
  • Modal forms
  • Mailchimp integration
  • Use on up to 3 sites

3. Business

The Business plan costs $199.50 per year and includes all of the Plus features, plus:

  • 200+ form templates
  • Surveys & polls
  • Forms to PDF
  • ChatGPT integration
  • Quiz Maker
  • Calculators
  • Conversational forms
  • User-submitted posts
  • Zapier integration
  • Use on up to 7 sites

4. Elite

The Elite plan costs $299.50 per year and includes all of the Business features, plus:

  • 210+ form templates
  • White-labeling
  • ActiveCampaign integration
  • WooCommerce integration
  • Salesforce integration
  • Hubspot integration
  • Use on unlimited sites

Pros and Cons of Formidable Forms

Like any other WordPress plugin, Formidable Forms has its strengths and weaknesses. Let’s take a closer look at the pros and cons of using Formidable Forms:


  • Intuitive drag-and-drop form builder
  • Advanced form fields and conditional logic
  • Pre-built form templates
  • Robust data management and analysis
  • Extensive integration options
  • Security and spam protection features
  • Active and responsive support


  • Learning curve for complex form setups
  • Limited functionality in the free version

System Requirements of Formidable Forms

If your server can run WordPress, it should have no difficulties running Formidable Forms. It is also advisable to ensure that you have the latest version of WordPress installed for optimal compatibility.

Install and Activate Formidable Forms

If you’re new to Formidable Forms, getting started can seem daunting. However, with this installation guide, you’ll be up and running quickly.

To start with Formidable Forms, you’ll need to install and activate it on your WordPress website.

  • Go to WordPress Dashboard → click Plugins → Add New.
  • Type Formidable Forms in the search bar.
  • Click Install Now, then Activate the plugin.

Configure and Set up Formidable Forms

After activating the plugin, you’ll see a new menu item, Formidable, in your WordPress Dashboard.

Step 2: Create Your Form

You’ll want to build a form now that Formidable Forms is installed and activated.

So, here are the steps:

  • Go to Formidable → Forms.
  • Click the Add New button.


  • Choose a pre-made template or choose Blank Form.
  • Give your form a name and click Create.
  • Add any fields you want and change their labels.
  • Click Update to save your form changes.

Step 3: Display Your Form

Now that your form is created, it’s time to put it on your post or page.

  • Go to your post or page.
  • Add a new WordPress block.
  • Search for an add the Formidable block.
    starting out
  • Choose your form from the dropdown menu.
  • Update your post or page.


As you can see, Formidable is an excellent competitor to Gravity Forms and WPForms. And it often gives users more power over what their forms can do. Its ease of use, advanced features, and excellent support team make it a perfect option for beginners and experts.

The standout features of Formidable Forms, such as conditional logic, pre-built templates, and advanced form fields, provide users with endless possibilities for creating personalized and dynamic forms.

So, let us know what you think the best features are and what you’d like to see from Formidable Forms in the future!

Share your opinion in the comment section. COMMENT NOW

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Raza Aslam Lakhani

I'm a digital content producer at Cloudways. I'm also a hodophile- always ready to explore new places and cultures. Other than that, I play guitar and love to indulge myself in deep, meaningful conversations. Always looking for opportunities to learn new things.


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