Why Your Ecommerce Store Needs an Affiliate Program

by Immad Uddin Khan  November 11, 2015

The ecommerce marketplace is flooding with new ventures. Giants like Alibaba are surpassing their own records of Singles Day sales with sales worth more than 100 million euros within 8 minutes! That stat alone is enough to assess the real power of ecommerce. Achieving that number is not a possibility without having an active affiliate program. There is so much competition in the ecommerce industry, that any form of marketing helps pave way for more sales. One of the most intuitive ways for promoting your products using the people’s channel is by designing an effective affiliate program.

If you are interested in learning more about affiliate marketing, then I would suggest you join these affiliate marketing forums and learn how you can enhance your earnings. You can even have a look at this interview from Zac Johnson, one of the pioneers of affiliate marketing.

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Leveraged Form of Free Advertising

You have your employees and other out stationed workers that help you in maintaining your ecommerce operations, which is a paid version of leveraging.

However, there is a free version of leveraging your business that makes use of marketers who work on the “earn as you sell” model. People are hired on the basis of commission that they earn on every sale that they make. Hence, it is a win-win situation for both the affiliate and the ecommerce store owner. If you are the owner of an ecommerce website, you can easily get this type of leverage through your very own affiliate program. It is simple and comes at no cost. All you have to do is make a community of people who are willing to endorse your product, write positive reviews about them, have their blogs up for them and engage others in their network to come and checkout from your ecommerce store. Simple, isn’t it?

In the upcoming trend of ecommerce, automation, you don’t have to worry about monitoring the affiliates who sign up on your site. You can easily set up goals and monitor when an affiliate gets a referral to sign up, when they lead visitors to your site or when they are able to complete a sale. Everything is now automatically organized, giving your ecommerce website an edge over your competitors by giving you more time to strategize your next big move. You can now have peaceful sleep knowing that while you are asleep, someone from the other corner of the world is checking your ecommerce store or better yet, making a purchase because of a banner the visitor saw on an affiliate’s blog!

Utilizing the Direct Selling Edge

Direct selling has had it good days and bad days. However, with the booming ecommerce industry, direct selling has picked up its pace and is making history yet again. You want to know why? Just have a look at the social media news feed.

Half of the world is using Facebook, Instagram, Google+, Twitter, Pinterest… and communication is now much more easier. The world is more connected than ever before. Networks are now growing rapidly. This is a baked base for having an affiliate program that will help you build upon the growing network.

You can easily use your affiliate program and penetrate untapped markets by using the personal connections your affiliates have with the community. We already know how powerful direct sharing is.

One major factor that you can use to convince yourself to start an affiliate program is the trust factor. People usually like to buy from those whom they know or have built  trust with. You can use this factor to your advantage by engulfing in affiliates that not only love your ecommerce store but also have a network of influential people. You can even make your merchants your affiliates by helping them in building up an e-store on Facebook itself! How cool would that look!? It will get immediate attention and affiliates can easily pick out the products they want to show-off.

Increasing Ecommerce Store Traffic

All those coming to your e-store through your affiliates might not purchase immediately. However, that is not the end of it. You can always get their email by asking them to sign up for your newsletter. You can even get them to become loyal readers for your blog. If not today, there will come a day when they are going to come across a product which fulfills their need and it is being offered by your store. Your content will be the pull factor and your affiliate will be the push factor.

These are only the crispier possibilities that you can unlock with an affiliate program. You must keep in mind that with an affiliate program in place, you can generate a lot of quality traffic on your ecommerce website without emptying your pockets. A boost in traffic will indirectly help you increase your sales, keeping in mind, that other factors are met with. Factors such as hosting provider, ecommerce website speed and your product page among others. One major choice can help you achieve greater success with your ecommerce store and so you should be careful when choosing your host provider. Cloudways Managed Cloud Platform provides exceptional hosting services that help ecommerce website load 2x faster than other providers. Check out for yourself with a FREE TRIAL on any of the available cloud infrastructures!

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About Immad Uddin Khan

Immad is a Digital Content Producer for Cloudways – A Managed Cloud Hosting Platform. He is mostly busy in creating all sorts of informative and innovative content types. As a hobby, he loves to travel with his camera to picturesque destinations.

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