7 Ways to Optimize Your WordPress Theme

by Mustaasam Saleem  April 14, 2017

Crafted as the powerful Content Management System (CMS), WordPress is an open-source platform that has been considered as the best tool to develop websites and blogs. It is a marvelously created platform, designed with PHP programming language to develop high quality and efficiently functional websites.

It is well-known, “Sites are said to be the business facet of an organization.”

WordPress mainly deals in providing customization tools for several websites and blog themes. Now, gone is the time where making changes to the website was a daunting task and require a tremendous amount of time. Nevertheless, WordPress has been programmed to carry out the changes easily. It also has the competence to install plug-ins that permit company owners to make various forms of additions to their websites or blogs like that of pictures, applications, maps and quite a lot many things.

Indeed, WordPress is a specialized platform that develops connectivity between the company and customers; it is the reason that WordPress has gained momentum. However, the issue of speed kept pricking like a thorn. It, further, led to the development of tricks that could be applied to improving the speed of WordPress and adding more stars to its reputation. Here are some of the most practical tips and tricks you can implement to optimize WordPress theme:

1- Choose the Right Hosting

Selecting a good host provider is essential because a strong foundation can be useful in erecting a powerful structure. It is all about picking the right hosting space for adding required speed. In this regard, one should be careful enough that they must not select a shared hosting server. Just think that too many websites on a single server will definitely affect the speed and business too.

2- Add WP Cache Plugin

Integrating of a WordPress caching Plugin is another factor that can be considered to boost the speed of the WordPress theme. In fact, one should have a separate cache plugin for the different page. In this way, it will support the efficiency of the page and lends it distinctive speed. One of the most useful Cache plugins is WP Super Cache; it can help you in enhancing the speed of your site.

3- Optimize Your Images

Use of heavy images tends to create a problem in the “bandwagon”. It kills the downloading speed, and the user will find another website for his task. Of course, no one wants to lose business. So, compression of images through related tools such as Tiny PNG can be helpful. Apart from this, cropping the image size can be effectively managed in Adobe PS through batch process.

4- Efficient Content Delivery Network

Making use of Content Delivery Network (CDN) in creating WordPress-based website helps to a large extent. It allows loading files to the nearby data center for the users. It also distributes the files from a server to server throughout the world for easy loading of information.

5- Be Cautious with Videos

It is better to avoid using too many videos because videos take too much of space and this may affect the speed of WordPress-based websites. Certainly, one should use only the requisite videos but having them as less as possible will be more useful.

6- Select Well-Optimized WP Theme

There is a necessity to hand-pick optimized WP theme from professional WordPress Theme Makers, which is well-coded and exceptionally structured. It will surely enhance the overall performance of the website and make it user-friendly too. After all, websites are always looked upon as a means to carry profitable business on the global front.

7- Focusing on CSS & JavaScript

Minifying and combining external CSS as well as JavaScript files is a necessary step to enhance the speed of WordPress. As a part of this procedure, removal of whitespace, comments and additional characters from JavaScript and CSS takes place. Along with this, combining individual files that get loaded one-by-one is also mandatory for the better performance of the website.

Final Thoughts

WordPress is one of the most important and essential platforms that has created ways to make better websites. By making use of above tips, one can speed-up the functional prospect of WordPress and make it optimized. It is a user-friendly CMS, which is easy to operate. Now, there is no need for an expert to keep making changes to the website because this practice turns out to be a “pricey affair”.

As a thank you for reading through the article here’s an exclusive discount code, i.e. CLOUDWAYS you can use this code while checkout and get an exclusive 20% discount on any WordPress theme or Theme Club.

Disclaimer: This is a guest post by Jaka Smid, UI/UX Designer & Co-founder at ProteusThemes. The opinions and ideas expressed herein are author’s own, and in no way reflect Cloudways position.

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About Mustaasam Saleem

Mustaasam is the WordPress Community Manager at Cloudways – A Managed WordPress Hosting Platform, where he actively works and loves sharing his knowledge with the WordPress Community. When he is not working, you can find him playing squash with his friends, or defending in Football, and listening to music. You can email him at mustaasam.saleem@cloudways.com

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