Lucid Media is a Kiwi-owned digital agency based in Auckland. They started their journey as an agency by offering simple services such as website design and SEO. Since then, they have expanded their range of services to include digital marketing, server hosting, content creation, and more!
They are consistently trying to provide kiwi businesses with the tools to take their business online. Staying true to the definition of Lucid, they ensure the services and products are all easy to understand and the customers are provided with transparent insight into what they do.
Lucid Media’s Niche
At Lucid Media, they set out to build an organization that would do more than just create digital solutions for Kiwi businesses. They wanted to do something even greater!
They wanted to provide Kiwis with the customer experience they deserve. That is why Lucid Media is built on top of core Māori traditional values such as Manaakitanga. They make sure their clients and their businesses are cared for.
At Lucid Media, Kaitiakitanga means holding themselves responsible and ensuring they are operating with the environment in mind while conducting sustainable actions! Tikanga ensures they get to know their clients at a deeper level by building a special bond with them as their dedicated service providers!
Lucid Media’s Biggest Achievements As an Agency
For Lucid Media, the most significant achievement as an agency was when they made one of their clients go from being stressed out of their mind to being completely free to continue to work on their business! They designed an eCommerce website that allowed her to sell her products without the need to communicate with her customers constantly. Therefore, they cut her workload by half by automating her sales process. This helped her tremendously, and was thus a winning moment for Lucid Media.
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Lucid Media’s Greatest Challenges and How It Overcame Them
One of the most considerable challenges for Lucid Media lies in consistently providing clients with fast and efficient websites. However, by developing an automated maintenance system, they have been able to drastically reduce the amount of downtime and increase all websites’ performance by ensuring they are running at 100% capacity.
Lucid Media’s Recipe for Success and Three Strategies That Have Proved to Be Most Fruitful for Their Agency’s Growth
The team at Lucid Media believes in incorporating the following values in everything they do and these combine to make a perfect recipe for success:
- To provide reliable digital solutions that will help grow their client’s businesses
- Pushing the limits and developing new systems and solutions that will produce greater results for customers
- Establishing a professional environment and ensuring they provide professional services to all of their clients. They intend to only provide their customers with professional and excellent quality services that are innovative!
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The Most Challenging Project for Their Agency and Their Learnings
One of the most challenging projects for Lucid Media was one they completed for The Curvy Rental Boutique. This was one of the most difficult projects due to the complexity. However, the team at Lucid Media was able to work around all the complications by going back to the drawing board and looking for alternate ways to achieve what their client wants.
The Three Software Tools/Apps They Use at Their Agency
Lucid Media uses Cloudways for hosting, which allows them to host their clients’ websites on fast, reliable hosting. They use UberSuggest to manage and track SEO for their executive clients which require SEO management. They also use GoDaddy’s pro management platform to manage all their clients’ sites and ensure they are all up and running as expected.
How Has Cloudways Contributed to Lucid Media’s Growth? What Features Do They Find the Most Helpful for Their Business?
When we asked Lucid Media about how Cloudways has helped it achieve success, they had the following things to say:
“Cloudways has dramatically decreased the amount of web hosting and maintenance work for us. This has allowed us to focus on delivering high-quality services rather than worrying about management tasks. It has also helped us further expand and grow our agency.”
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Some Tips That Lucid Media Has for People Who Wish to Work in Their Niche or Start a New Agency
“When starting, the best thing to do is to do your market research and niche down to a specific industry before beginning to service clients. It’ll be better if you niche down as you can ensure you are providing high-quality services.”
A Quote That Best Resonates With Their Agency
When we asked Lucid Media to share a quote that resonates with their agency, they said they resonate best with the following:
“Anything worth doing, is worth doing right.”
