The Best WordPress AB Testing Plugins

The official WordPress plugin repository has thousands of plugins to choose from for your website. But finding the best AB testing plugin for WordPress with high-end features requires a lot of time and effort. This is where we come in!

The Best WordPress AB Testing Plugins: Free and Paid

You don't need to be a mathematician to perform A/B testing, but you need a solid understanding of the statistics behind the tests. In A/B testing, a hypothesis is made about the relationship between two data sets and those data sets are then compared to each other to determine if there is a statistically significant relationship or not. If you want to do the same, then you should install a WordPress A/B testing plugin.

convert wordpress plugin


Convert A/B test is another plugin to run split tests to increase the effectiveness of your campaigns and get the best results for your business. You can even try different variations, and if you get stuck anywhere, Convert has expert support to help you out with your problems.

  • Expert support
  • Privacy first
  • Advanced testing
  • Code and error checks
  • API integration
splithero wordpress plugin

Split Hero

Split testing your campaigns and ads is an excellent way to improve your results and the effectiveness of your budget. Split Hero lets you do just that; you can create and run A/B tests quickly and easily and increase your newsletter signups, button clicks, or whatever goals you’re trying to achieve.

  • Page conversion goals
  • Button conversion goals
  • Campaign scheduling
  • Custom branding
  • Custom domain
unbounce WordPress landing page plugin

Unbounce Landing Pages

With Unbounce Landing Pages, you can create very powerful landing pages to improve your conversion rates. It is a free plugin that will give you an easy and simple guide to create your best designs.

  • Intuitive user interface
  • 80+ free templates
  • Landing page builder
  • Event tracking system
  • Completely customizable
nelio ab testing WordPress plugin

Nelio AB Testing

Nelio A/B Testing is the one of most complete plugins you will find for WordPress. It does not only help you with A/B testing but also allows you to split the tests of practically everything related to your WordPress site.

  • Powerful heatmaps included
  • Create alternative pages
  • Built-in segmentation engine
  • Test different menus and pages
  • Compatible with WooCommerce
A/B testing for WordPress plugin

A/B Testing for WordPress

A/B Testing for WordPress is a free plugin that offers you a simple and well-designed interface from which you can quickly spin new test variants, then analyze those stats to improve your website content.

  • 3 blocks for your content
  • Create A/B testing on pages
  • Measures the test results
  • Optimized for SEO
  • Compatible with other plugins
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