Magento is a powerful application and is usually considered as the best option for launching ecommerce stores of all description. Even though it assures optimum performance, the overall performance of online stores actually depends on a lot of factors. In my opinion, the page load speed of the Magento stores is the essential performance indicator that Magento store owners should worry about.
Many store owners make the mistake of blaming the hosting platform for slow page load speeds. However, the fact of the matter is that the location of the data center that host the store also plays an equally important role, and is perhaps the most overlooked factor.
A Local Data Center Might Just Be the Answer to Your Problems
The distance between your target audience (customers) and the data center that actually host your store has a considerable impact on the page load speed of the store. Since not many hosting providers disclose the location of their data centers, store owners don’t pay much attention to this very important performance parameter.
In simple words, if you wish to target customers in Australia, you need to have a data center located in Sydney. This will reduce the page load speed and the potential shoppers would see instant page load. On the other hand, if your data center is located somewhere far from the target audience, the high latency in data transfer will severely mar the UX of the store.
All in all, if the distance between the audience and the data center is too large, you will see significant issues in transferring large files such as images and videos. Since the majority of the assets on a Magento store comprises of high-resolution images and videos, you could imagine the scale of the issue.
Launch Vultr in Australia & Let Cloudways Take Care of the Rest
To overcome the above-mentioned issues, I advise you to keep your data center close to your target audience (Australia, in this case). On a similar note, I recommend Cloudways for the fastest managed Magento hosting experience.
In this post, I’ll be showing you how to launch a server on Cloudways in just a few clicks.
Without further ado, here’s how you can use Vultr hosting and its server in Sydney, Australia on the Cloudways Platform.
First of all, sign up to the Cloudways Platform for initiating the process. Enter a valid email address or use LinkedIn, Google or Github account to sign up.
Once you’ve signed up and verified your email address, you’ll be required to select your application. Here, select Magento as your application (version 1.x or version 2.x) from the drop-down menu, and name the application, server, and the specific project.
Choose Vultr from the list of cloud infrastructure providers available on the Cloudways Platform.
Next, select the server size.
Now select the location of your data center. Remember your server location should be close to your target audience (Australia, in this case).
After entering all the server and application details, click the LAUNCH NOW button.
It was that easy!
Once the server is ready, go to the Platform, click Applications in the top-left menu and tap the Magento application.
To find out more details about your application, go to the ACCESS DETAILS >> ADMIN PANEL.
Now let’s find out the performance of a Magento website hosted on Vultr.
Fast Magento Performance – Here’s The Proof
In order to test how a Magento website hosted on Vultr fares, and validate the importance of the nearest data center, I will conduct a few tests using WebPageTest, GTMetrix, and Pingdom Tools. For the purpose of this article, I will test an actual Magento store hosted at a data center located in Sydney.
What Makes Magento Websites Faster On Cloudways
There’s no doubt that Vultr servers have an amazing Time to First Byte and other performance factors. Cloudways adds to these performance indicators by providing high-value services to Magento stores.
In essence, it boils down to choosing the right managed cloud hosting service provider. Cloudways offers ThunderStack, the home-brewed recipe includes Apache, Nginx, PHP-FPM and MySQL/MariaDB along with cache solutions (Cloudways Full Page Cache for Magento 1 and Varnish for Magento 2), Redis and Memcached as optional caches.
Caching mechanism is one of the most crucial aspects of a Magento store’s performance. Keeping this in mind, Cloudways has partnered with Amasty to provide a free Full Page Cache extension for all Magento 1.x stores deployed on Cloudways. With Cloudways Full Page Cache you never have to compromise on the speed and performance of your Magento website. And the best part is, you don’t have to pay extra for it.
To further enhance the performance of the Magento stores, Cloudways offers CloudwaysCDN. An in-house CDN that enhances the page load time for Magento stores, regardless of the location of the visitor.
All in all, it is safe to conclude that the best way to ensure the ultimate performance of your Magento store is to use a local data center and an efficient cache plugin. Simultaneously, using a CDN on Vultr hosting, you can be sure of optimum performance and speed of your website.
Using Cloudways platform for managed hosting of your Magento website, you can make the most of it with the perks of its optimized stack (ThunderStack), cache plugins (Full Page Cache for Magento 1 and Varnish for Magento 2) and an efficient CDN (CloudwaysCDN).
If you’re still not convinced and want to try it out yourself, you can always sign up on Cloudways for a free trial and launch your Magento website. And if you have any questions, please feel free to leave a comment and I’ll get back to you.
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