How to Configure Magento Google Analytics Ecommerce Tracking

by Fahad Rafiq  April 16, 2015

Google Analytics is one of the finest services coming out from Google for those who are actively managing websites. It allows them to pay more attention towards important ratios, like tracking and conversions, of their websites.

Magento Google Analytics

There are many Magento store owners who are not properly aware of the tracking related services offered by Google Analytics. It offers in-depth insights on website traffic, visitor segmentation, demographics visualization, and goal related tracking. All these services give a new dimension to your ecommerce business.

Google Analytics gives its users a wide range of services like tracking data and managing visitors records and sign up on the website. However, tracking the data and then collecting it, simultaneously, for an ecommerce website is a complex task to do. In order to make it simpler for you to track and collect ecommerce data for your Magento store, follow these steps:

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  • Login to your Google Analytics account
  • Click the Admin button on top of the bar, and then click on Ecommerce Settings

Google Analytics Admin

  • In Ecommerce Settings, Enable Ecommerce set-up and turn on Enable Enhanced Ecommerce Reporting. Then click on Submit. Now your Google Analytics is ready for collecting and tracking data from your Magento website.

Google Analytics eCommerce Setup

Connect Google Analytics with Magento

Now, you have to setup Google Analytics for your Magento website. For that, you would need to copy your Google Analytics Account Id. Go to Account Settings from your Analytics Admin Board, and from there you can find your Google Analytics Id. Copy it.

Google Analytics Account id

Now, go to your Magento Admin Panel and go to System > Configuration > Google API > Google Analytics.

Magento Google API

Select Yes from the drop down menu to Enable Google Analytics, and then insert your Account ID in the Account Number option. Click on the Save Config button.

Now, you are done! You can now easily track and collect data from your Magento Store using Google Analytics.

Final Thought

If you are using an older version of Magento, then you might face problems in tracking the data. Do not install external plugins or extensions, just upgrade your Magento version to the latest release and enable Google Analytics to help you track your Magento website traffic. At Cloudways, we always keep the version updated on our Magento Cloud Hosting Platform. Plus, we also help ecommerce website owners in updating the Magento version of their stores via Application Upgrade addon.

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About Fahad Rafiq

Fahad is an SEO Expert at Cloudways – A SEO friendly hosting Platform. He monitors organic traffic trends and helps rank the site higher on search engine. As an expert in SEO, he also likes to spend his free time researching and learning about new things in web development.

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