It is essential to remind your audience of the good content and offers and that’s where drip marketing really shines. It is one of the best ways of nurturing a product or service. Drip marketing does not only improves the lead conversion rate but also helps in brand recognition positioning.
The good thing about drip marketing is the excellent performance statistics (high percentage of open rate) that place it among the highest performing digital marketing tactics you could deploy. In many cases, drip marketing not only results in more sales but also helps in lead conversion.
There are different ways of using drip marketing and each method is deployed with a specific goal in mind. Whether it is brand engagement, customer reactivation, or lead generation, drip marketing is the best option to extending the audience reach and brand awareness.
Now that you know what is drip marketing campaign and why you need to use it, here is what you need to know more about drip marketing.
Now that you know what is drip marketing, you could see that it is an invaluable tool in a digital marketer’s arsenal. You could try out experimenting with drip marketing to discover the right techniques of nurturing the leads into paying customers. Do not forget to share your feedback about this infographic via comments.
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