In this article, I will show you how to insert schema into WordPress. But first, it is essential that you understand what WordPress schema is and why it is central to your SEO strategy. So let’s start!
What is Schema Markup?
A schema is a subjective structure or the concept that helps organize and represent information. In computer programming, a schema is a management and structure for a database. The schema is useful because they allow us to take shortcuts in interpreting the vast volume of information and knowledge available in any environment. Schema markup can increase your website’s traffic as all major search engines now factor in the impact of schema when presenting Search Engine Result Page.
What is Schema.org?
Schema is the integrated home on the web for the schema project, a collaboration between Google, Bing, Yahoo! and the Russian search engine Yandex (the one trying out a search without links) with the aim of standardized structured markup.
Rich Snippets Plugin:
Plugins have made it easier to manage WordPress sites without any trouble. Rather unfortunately, there are a lot of plugins that manage schema for WordPress. In this article, I will discuss and use the Rich Snippets plugin at a WordPress site.
What is a Rich Snippet?
A rich snippet is the few lines of additional text/graphics that accompany search results. This might include a brief description of the page and its content, reviews, and ratings, the price, and availability of the product and much more. This gives the user an overview of the entire content on the page.
Adding Schema In WordPress
Now, we are about to start on how to add schema to WordPress. First of all, we will need the admin details of the WordPress Dashboard.
- Click on the “Plugin” tab at the left panel and then click “Add New” tab.
- Search Rich Snippets on the right side then click “Install Now”. After successfully installing All In One Schema Rich Snippets, you should activate the plugin.
There is another recently launched plugin named Schema Ninja which you can use for the same purpose as this article.
After activation, simply click the Rich Snippets in the sidebar to continue. After clicking on Rich Snippets tab, you will be able to see different options of Schema that you can create with the plugin.
- Item Review
- Customize the feel of the Rich Snippets Box
- Read the usage instructions
- Read the Plugin FAQs
How To Use:
To see the plugin in action, first, create a new post. Navigate to Post >> Add New and enter the title and description. After that, you will see a new meta box labeled Configure Rich Snippets. You will see the drop down menu to select any post you want.
Selecting a content type will display the Rich Snippet fields you need to fill in. In the screenshot below, we selected Service Content type, and it showed us an image, service type, service served the area, short description, provider name and enable/disable rating.
- Remember to save your post after you select your content type.
How do you know that you are using Rich Snippets successfully on your site? You need to go to this link Structured Data Testing Tools and click Fetch URL. Enter your URL, and click the Fetch & Validate button and you will see the script.
We hope, now you will be able to easily apply the Rich Snippets plugin on your website. If you have any query about Rich Snippets, feel free to contact me.
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Saud is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at [email protected]