How do you really identify which WordPress website is a successful launch and which is not?
It’s simple. You get a bunch of tools to analyze it across the Internet. These tools are commonly known as Analytics and they come with a single purpose.
But why should I do that? I am sure it is paying me well enough with all the Adsense and Affiliations I already have on my website!
Well, true that! But there is something that you are missing out on as compared to your competitors in the market. You are not opting in for success. How? Because you are not tracking your WordPress website’s network traffic.
So when I say tracking, I mean real time tracking! This may include real-time monitoring of the type of network traffic coming to your website, bounce rates, conversion rates, identifying (age, gender, location), how long does an individual stay, which pages are getting the most views, which pages are being most shared and much more.
Plus, with tracking, you can be well aware whether your website is at a security risk or not, you can differentiate between spammers and real-time users, you can identify what pages are getting the most views.
Guaranteeing Success with the Top Key Metrics in Analytics
Today, I will discuss the seven key metrics that play a vital role in ensuring success ratio of your website. By far, one of the best tracking solutions on the Internet is Google Analytics. Hence, my discussion will revolve around addressing the seven secret key metrics in the light of Google Analytics.
- Invest In All Three Traffic Sources
- Analyze Analytics Between New & Repeated Visitors
- Analyze Bounce Rate On Your Website
- Website Conversions
- Call To Actions (CTAs)
- Creating the Perfect Content
- Social Reach Out And Steady Followers
1. Invest In All Three Traffic Sources
You can keep track of your website network traffic using the Google Analytics Tool. As per why is it necessary? It’s because tracking website visitors can help you sieve the spammers out of the bulk. When we talk about network traffic, it can be classified into three different categories: Organic, Direct and Referral Traffic.
Organic traffic is the type of traffic that comes to your website through a post or page on Search Engines. While Direct traffic is one that comes to your website when a visitor directly enters your website domain in their address bar. Other than these two type of traffic coming to your website, there is one other traffic source, termed as the referral traffic. Such traffic visits your website when a viewer clicks on a link posted on some other website, for example, a guest post you created.
Each traffic requires a different digital strategy to create sales, crank up website’s SEO and win visitors, all at the same time. It is vital to keep a balance between all three types of network traffic coming to your website and do not become entirely dependent on a single source. Assuming that you only invest in SEO, you may result in creating user engagement through direct sources and may fail to address the other two credible resources. This will ultimately result in crashing down your business, by chance, if your SEO is down.
2. Analyze Analytics Between New & Repeated Visitors
Google Analytics categorizes visitors into two categories: New and Repeated Visitors. New visitors are such visitors that are coming to your website for the first time; whereas, repeated visitors are such who are visiting your website again.
So what difference does it make whether our site is getting new or repeated visitors?
It can help analyze you how well your WordPress website is performing across the Internet. If your website gains a high percentile of new visitors (30% or more), you will get clarity how effectively your website is performing. Although, tracking only a handful number of visitors enable website owners to understand why things are not clearly working out for their website. It can help forecast trends in a better way and can help focus on areas of the website that requires attention.
3. Analyze Bounce Rate On Your Website
Bounce rate is the percentage of viewers landing on a page of your website and leaves your website without further navigation. This reflects a simple logic that the visitor came to your website, checked it out and ultimately left because they did not find what they were actually looking for.
So why is it necessary that one should cut down bounce rate on their respective website? Because, if your website page is experiencing a high bounce rate, there might be a chance that you are not targeting the right keywords in your website content. Maybe you are addressing the right keywords, but your website is failing to deliver the complete information or the designs are ineffective.
If you can identify the cause of increased bounce rate on your website pages, it can help you resolve the issue with much ease. May it be an issue with the design of your website or selecting the right keywords or vague information… If you know where the flaw lies, you can simply fix it. You can easily analyze the bounce rate on your web pages from following trends in Google Analytics.
4. Website Conversions
For every website, the goals and objectives are different. Therefore, the term conversions can differ among websites available across the Internet. In easier terms, conversion is best defined as the completion of an action that reflects the ultimate goal of your website. Similarly, the conversion rate specifies the number of successful visitors who achieved that specific action on your website.
The conversion rate of your WordPress website is central to the success of your overall digital business. Every aspect of your marketing strategy is dependent on one thing alone, conversion rates. If your website means business, then the team at the back-end of your website should highly be focused on increasing the conversion rate.
Also, it is of mere importance that a user should learn the division between traffic sources based on conversions. If any of the conversion rates from the three different types of traffic coming to your website falls short, it means that your website may be at risk either based on design, SEO or keyword strategy.
5. Call To Actions (CTAs)
Calls to action play a significant role in increasing network traffic on your web pages. If your WordPress website is a product based website or a blog, then it needs CTAs. Good CTAs on your website can help website owners to achieve the conversion rates they expect. CTAs are short messages in the shape of a button (for e.g., Download Now, View More, Add to Cart).
However, if your CTAs are not helping you out in achieving your respective conversion targets, then you need to make certain necessary changes to your CTA design and placing strategy. To get the desired amount of clicks on your CTAs, you need to perform an A/B Testing on your web pages. This can help you analyze the best placement, size, design, and text for your CTAs which ultimately will result in gaining considerate network traffic.
One of the best advice that I can give for CTAs is that you can use bright colors but don’t use combinations such as (yellow and black, blue and white or deep red) as these are considered spam colors. Also, the right content and placement on your WordPress website may lead to a guaranteed conversion for your website. So make sure, all these aspects are met.
6. Creating the Perfect Content
As you may have heard, when it comes to building up an amazing website, content plays a major role. If your content is not correct! You can lose potential customers. There is some content that can gain credible attention. To analyze which content increases considerable network traffic, head over to the Behavior section from your Google Analytics. Here, you will be able to identify which pages of your WordPress website are gaining exceeding traffic volume.
Analytics displays the number of page views that your website gains. Also, it represents how these page views are affecting the overall percentage of views on your website. It is important that you should know which page of your website gains more network traffic. This can enable you to gather real-world data on the go. Real-world data will help you create effective responses for your audience.
Also, the page gaining most number of website visitors can help you understand what type of content does your WordPress website requires. You can then experiment with various types of content and also perform further analysis to understand which content type works best for your website and which does not. The ultimate result will be that you will be producing more worthwhile material for your readers to read and gradually decrease the bounce rate!
7. Social Reach Out And Steady Followers
Once your WordPress website content is ready and published, you will have to go viral with it across the Internet. That’s because you need to tell the world what you have produced! Share your insight far and wide across the realm of the Internet. The digital realm is quite vast, and you have multiple social media platforms out there. To make use of the social media traffic, you might want to put some extra social efforts to market your recently published post.
Make catchy headlines and interesting feeds and post it on different groups and pages across the Internet. Some of the famous social media platforms out there are Facebook, Twitter, Medium, LinkedIn, Disqus, etc. Also, don’t limit your social sharing to social media platforms only. You can also extend your social media approach towards sharing your website content on different forums and discussion boards.
In fact, make use of your published post wherever you think you can gather some effective Internet traffic from for your WordPress website.
With that, we conclude our article on the seven key metrics that are necessary for every website owner to implement. Irrespective of the online business you own, these key seven metrics are quite effective. With these key metrics, you can analyze the different type of users coming to your website and how you can easily retain them in the long run.
We hope you enjoyed the article on the seven key metrics of making your online business success. At Cloudways, we are always open to let others present their own insights on matters. If you think if other key metrics can be addressed, feel free to add them in the comment section below 🙂 It will be a privilege to hear from you.
Ashad was a Digital Content Producer at Cloudways - A Managed Cloud Hosting Platform. Looking for latest in WordPress developments? Look no further than Ashad! In his free time, you’ll find him listening to trance music, playing FPS games, and hanging out with his friends.
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