What if success in tech wasn’t about having all the answers, but about never stopping the search for the right answers? Meet iSynergy, a digital agency where curiosity fuels growth, AI meets human curiosity, and every challenge is a chance to apply what’s been learnt so far.
At its helm is Michaela Good, a leader who turned childhood tech tricks into a career of breaking down complex problems with creative solutions. But how does a team stay ahead in a world that changes daily? Behind the scenes lies a small yet mighty technology team silent force keeping client websites running alive 24/7, with little fuss and no drama. Their secret? Embracing the unpredictable, one bold client partnership at a time.
From Typing Games to Tech Leadership
Michaela Good’s journey into technology was practically written in her DNA. Growing up in a household immersed in IT—her father being a network manager and cousins working in tech—Michaela was surrounded by the hum of hard drives and the curiosity of code.
As a young student, she built a reputation for “outsmarting the ‘Mario Teaches Typing’ algorithm to race the teacher,” a playful glimpse into the ambition that would later be the driver behind her career.
– File photo of Michaela Good. (Source: iSynergy)
Her high school years brought more hands-on experience, thanks to a supportive environment and a struggling economy that pushed her to help with technical support for the school. “This gave me invaluable hands-on experience at a young age—an opportunity most students don’t typically have,” she recalls.
After earning her degree in Computer Science from Slippery Rock University in 2010, Michaela joined iSynergy as an IT Manager straight out of college. What followed was a steady climb through the company’s ranks—from Project Manager to Operations Manager, and now, as Executive Vice President.
“I manage accounts receivable and payable, oversee company administration, and serve as our lead website developer,” she says. “My diverse experience reflects my passion for technology, problem-solving, and organizational excellence.”
Philosophy of “Permanent Beta”
At the heart of iSynergy is a philosophy that resonates deeply with Michaela—permanent beta. “We are always evolving and continuously learning,” she explains. “This mindset mirrors how I approach life—I thrive on growth, love to learn, and am not one to sit still.”
That energy is reflected in the agency’s willingness to experiment. “At iSynergy, we’re not afraid to take on new clients or explore new verticals. Sometimes we succeed, and sometimes we fail—but failure isn’t always a bad thing. It means we weren’t afraid to try something new.”
It’s an approach that contributes to resilience and agility—qualities that have made the agency a reliable partner to digital businesses.
Building Brands, Solving Problems
As a strategic digital growth partner, iSynergy takes pride in aligning its efforts with client goals. “We succeed when our clients succeed,” Michaela emphasizes. That philosophy is embodied in a performance-based model that keeps the agency accountable and focused on delivering measurable outcomes.
Their work spans a wide spectrum: from helping startups launch SEO-optimized websites to supporting established brands with navigating the modern advertising landscape. “Our full video production studio allows us to produce high-quality videos tailored to showcase their brand,” Michaela notes. “It provides a dynamic and engaging way to connect with their audience that aligns to how audiences prefer to consume content today.”
– iSynergy’s creative process brings stories to life with cutting-edge video production. (Source: iSynergy)
However, such intimate involvement with client businesses also comes with challenges. “Being a growth partner means our success is directly tied to our client’s success—but it also means we can face challenges when our clients struggle,” Michaela explains. Whether it’s poor in-store practices or weak product-market fit, both sides must contribute to the partnership for it to succeed and thrive.
Cloudways as a Trusted Partner
Technology is nothing without reliability, and that’s where Cloudways comes in. “Cloudways is our trusted website hosting partner, ensuring the 100% uptime our clients require,” Michaela states firmly.
This dependability is especially crucial for their ecommerce clients. “If their website isn’t up, they can’t sell. It’s that simple.” And when issues arise, Cloudways’ Support shines. “Their knowledge is exceptional, and they never cease to amaze me with their ability to solve complex challenges.”
One notable milestone was the transition of one of their largest clients to an autonomous setup on Cloudways. Previously, traffic surges had to be managed manually—often at the cost of team members’ family time.
“With Cloudways Autonomous, the server now scales up and down as needed, and we’re only charged for what we use. It’s been a game-changer for efficiency, reliability, and client satisfaction,” she added.
– Cloudways Autonomous’ hands-off WordPress hosting with auto-scaling, high availability on Kubernetes, and a 3-day free trial.
AI: A Tool, Not a Replacement
Michaela and her team are keenly aware of the transformative potential of AI for Agencies, but they approach it with nuance. “We leverage AI in many forms—research, content creation, digital development, and data analytics,” she explains. “While AI has proven to be a powerful tool, we’ve learned that it’s not perfect and still requires a human touch.”
Rather than replacing creativity, AI enhances it, surfacing patterns and insights that sharpen iSynergy’s strategy and execution.
Looking ahead, Michaela envisions further integration of AI into everyday workflows. “AI-driven alerts would not only save time but also ensure that we catch problems as soon as they arise, allowing us to address them before they escalate,” she says, referencing the management of over 200 client websites.
Building Relationships That Last
What sets iSynergy apart isn’t just technology—it’s the relationships. “Many of our clients feel like extended family at this point,” Michaela shares. “Some of our team members even travel with clients to trade shows and productions.”
While it’s sometimes difficult to say goodbye to clients who don’t align with this collaborative spirit, Michaela is clear about her vision: “Our true goal is to focus on building stronger, more meaningful relationships with those who value and foster this kind of collaboration.”
These connections, she believes, are the foundation for impactful work.
Vision for the Future
iSynergy’s future hinges on adaptability. Michaela envisions Cloudways playing bigger roles in efficiency and innovation. “I would love to see additional integrations with other platforms, like SnapShooter for extended backups beyond two weeks, directly within the Cloudways Platform.”
She’s also enthusiastic about Cloudways’ role in democratizing access to AI tools. “Cloudways seems to employ the best of the best and is constantly growing—if anyone is going to stay ahead of the curve, it’s them,” Michaela says.
– Cloudways Copilot, an AI-powered tool for intelligent hosting management.
As for iSynergy? “We’ll keep evolving,” Michaela states. “Permanent beta isn’t just a motto—it’s how we thrive.”
Interested in working with iSynergy? You can connect with Michaela Good on LinkedIn or through their website. We recently interviewed her as part of our Agency Spotlight series.
Mansoor Ahmed Khan
Been in content marketing since 2014, and I still get a kick out of creating stories that resonate with the target audience and drive results. At Cloudways by DigitalOcean (a leading cloud hosting company, btw!), I lead a dream team of content creators. Together, we brainstorm, write, and churn out awesome content across all the channels: blogs, social media, emails, you name it! You can reach out to me at [email protected].
