Picking a theme for your WordPress website isn’t just about looks. You’re going to be working on your WordPress theme every day or week, building and tweaking your website to optimize it for visitors and search engines alike. Therefore, you want to pick one with features that complement, and not hinder your workflow.
If you’re also likely to be using a robust page builder such as Elementor or Beaver Builder, I strongly recommend that you give OceanWP a try. OceanWP theme is a fully customizable WordPress theme, along with having lightweight, clean code.
In a very short period of time, OceanWP has become one of the favorite multipurpose themes not just among page builder users, but also in the entire WordPress community.
OceanWP theme is designed with a strong emphasis on both functionality and style, with hundreds of features in terms of responsiveness, SEO, and speed. It is consistently among the top 10 most popular themes in the WordPress theme directory, with over 600+ 5 star ratings and 200,000+ active installs.
There is an exclusive discounted coupon of OceanWP for Cloudways visitors at the end of the post.
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There are plenty of demos for you to customize your website the way you want in just a few clicks. If you’re launching an online store, OceanWP theme integrates with WooCommerce in a way that no other theme in the market does.
And guess how much you pay for all these great features in a theme? Zero! Even the free, base version of OceanWP theme has more and better features than some of the most popular premium WordPress themes.
OceanWP Theme Features
1. Ready To Import Demos
The true mark of a great theme is how quickly can you set everything up as per your needs. You may not have the time to learn to design and code, or the budget to afford a qualified designer or developer.
So OceanWP has made sure that it doesn’t disappoint you in this regard. In fact, with plenty of readymade demos based on the best design practices, you can get your site looking professional and fully functional in no time.
You can import any of the prebuilt OceanWP theme demos to your website and give it the makeover it needs with only a few clicks. All you need to do is install and activate the OceanWP theme, pick a demo, import and customize to your needs.
Once you have picked and installed one of the demos, your website will look and feel exactly like the demo.
2. Page Builder Friendly
If you’re just starting out, however, it’s natural to wonder, “Why do I need a page-builder friendly theme?” or “Why do I need a page builder at all?”
The default post or page editor in WordPress is pretty good and makes it easy to write content, but can be a bit lacking in terms of features you need to give your content a professional makeover. That’s why people are increasingly turning to one of the page builders.
Page builders are tools (typically WordPress plugins) that allow you to design a post or page without having to touch HTML, CSS or other code. You can drag and drop pre-built elements to create a layout and design as you like.
Although most of the page builders are supposed to work reasonably well with any WordPress theme, a page-builder friendly theme like OceanWP can save you time and make things easier than other themes.
3. Fully Customizable
With OceanWP installed, there is no limit to what you can do in the WordPress customizer panel. You can change almost any aspect of your website. No other theme comes close to OceanWP in this regard. Period.
For example, most page builders allow you to customize only the content area of a post or page. But with OceanWP, you get a ton of different controls to customize your header and footer in the way you want.
Apart from giving superpowers to your default WordPress customizer, OceanWP also has a separate theme panel quick and easy access to most common settings and parts associated with your website.
You can uncheck any customizer panels that you’re not using on your website for additional speed and performance improvement.
You can also access and change the most important settings like color, typography, logo from the theme panel. This is especially useful for beginners who might find the full customizer experience a little overwhelming at first.
Once you’re in the WordPress customizer panel, you have the power and freedom to change every little detail of your website. For example, you can easily set the font for headings, breadcrumbs, menu items and more.
4. Individual Post Controls
While we are on the topic of customization, another great feature that people love in OceanWP is the ability to change certain settings for a particular post or page. Every individual piece of content has a detailed meta box in the editor.
So for an individual post or page, you can change the content layout, enable or disable sidebar, disable the header or title, add a shortcode and lots more. This added layer of flexibility allows you to make certain pages or posts look different from others as per your needs.
If you are creating cornerstone content, for example, you can hide the sidebar and make the cornerstone posts full-width to give them an authoritative look and feel.
Another use of these settings is when you are using a page builder and want to disable certain elements that may get in the way the layout you are building. If you are building a layout which already has a header, for example, you can disable the default header from the meta box.
5. Fast And Mobile Responsive
Having a fast loading website which looks great on all devices isn’t optional anymore. Both users and search engines expect your website to meet these standards. And so does OceanWP.
Most of the popular WordPress themes are bloated with hundreds of features (whether you want them or not) and can contain a messy code.
When it comes to features in a WordPress theme, more isn’t merrier. This is because they impact speed and performance. So you should only have what you want for your particular situation.
That’s why OceanWP ensured that the code is clean, lightweight, robust and strictly as per WordPress standards. As a result, a website with OceanWP theme loads really fast. Here are results when OceanWP was tested on Cloudways with dummy data:
You also have the option to disable certain scripts/CSS that you know your website doesn’t need or use to make it load even faster. There is clear information with each script to help you decide whether you need it or not.
Plus, the theme looks stunning on mobiles, tablets and desktops alike, no matter what layout or demo you choose.
6. WooCommerce Ready
OceanWP’s cutting-edge WooCommerce integration improves buyer experience and earning a potential of your website, Once you have installed the WooCommerce plugin on and OceanWP website, head over to the default WordPress customizer panel and you’ll be amazed at the options you see.
In fact, you will not need many of the WooCommerce extensions because of the OceanWP features and settings that are already there. Everything from catalog page to check out works beautifully without any additional coding.
For example, with OceanWP you get the quick view feature allowing visitors to get a closer look at a product, right out of the box. You can also let your product catalog cover full width with an off-canvas filtering side panel.
Another great feature is the enhanced checkout process, which helps you sell more. A part of that is multi-checkout support, so a user doesn’t get overwhelmed with the checkout process and is more likely to complete the purchase.
Shoppers can also automatically view the products they add in a cart in real time. There is also a mini cart feature for people browsing on mobiles for easy access to the shopping cart.
7. Custom Hooks
Ever wanted to insert a code in theme header, below every post or somewhere else without having to mess with code? Of course!
With the OceanWP hooks extension, you can insert any content like Google Analytics, Adsense, Facebook Pixel, subscription box or any other code into any area of your website without touching the theme’s code directly.
If you’re a beginner or just want to save time, you’re going to love this feature. To add content to a hook, go to Theme Panel > My Library and click “Add New.” Add your content in the editor and scroll down to the OceanWP settings meta box.
Enable the hook and pick a location where you want to insert the code. Once done, click Publish and you’re done. It’s that easy.
8. Free And Premium Extensions
To continually add new features and improve the OceanWP theme, the developers at OceanWP didn’t want to bloat the core version and sacrifice on speed and performance. They chose to go ahead with an extensions model instead of forcing every feature into the theme that you may or may not want, OceanWP allows you to install the exact features you want to keep it fast and lightweight.
OceanWP comes with a number of free and premium extensions which you can pick and install to add features as per your need.
There are 7 free extensions and 11 premium extensions that you can purchase as a bundle. Starting at $39 for one website license.
For example, you can show your latest blog posts anywhere in form of a beautiful slide with the Posts Slider extension, add social media sharing buttons to your blog posts with the Social Sharing extension, add a responsive side panel, make the header or footer sticky, display a popup to shoppers when they click the Add to Cart button, and much more.
Altogether, I can guarantee that OceanWP theme is one of the most impressive themes you’ll come across, whether you’re looking to launch a new website or switch your WordPress theme on an existing website.
Again, OceanWP is designed for those looking for a theme which has everything but without compromising on performance and flexibility.
And the best part is that because the base version is 100% free, there is absolutely no risk in trying and seeing for yourself that it’s worth the popularity it’s been enjoying so far. You’ll get a good grasp of the theme, and if you really love it, you can take things up a notch with the premium extensions.
I would suggest trying out OceanWP and share your experience in the comments section below. If you want to avail the special discounted offer, do not forget to use the coupon: CWS30 to get 30% OFF (exclusively for Cloudways customers). Thanks to our partnership!
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Mustaasam is the WordPress Community Manager at Cloudways - A Managed WordPress Hosting Platform, where he actively works and loves sharing his knowledge with the WordPress Community. When he is not working, you can find him playing squash with his friends, or defending in Football, and listening to music. You can email him at firstname.lastname@example.org