It is very important to choose the best WordPress ecommerce theme right from the beginning.
When I started out using WordPress (without any homework or advice), I wasted my time in changing the site design, time and again.
Know that your website’s design is a key factor that determines your online success. Picking the right theme is not easy, especially due to the multitude of WordPress themes for ecommerce stores you can find while surfing the Internet.
Before moving on to the list of the best WordPress ecommerce themes, I have a pro tip for you: always assess the features of a theme to make sure it is a great fit for the requirements of your ecommerce store.
In my opinion, themes for ecommerce stores should have the following qualities:
- Attractive design: order of elements, clean layout, and style according to your industry and inventory.
- Responsive ready: design adaptability to all screen sizes for better usability.
- SEO optimized: fast loading, structured data, proper tagging, and link structure built for the search engines’ bots.
- Extended features: specific features such as sliders, widgets, translation-ready, and other value-added features to save time and add value for your visitors.
- Regular updates: good support and developer maintenance system to keep the theme fresh and compatible with newer WordPress versions.
Now that you know what to look for while selecting the best ecommerce theme for your WordPress site, it is time to present an unranked list of great themes for ecommerce stores.
Don’t forget to tell me (in the comments section) which theme you choose from the following list.
- Flatsome | Multi-Purpose Responsive WooCommerce Theme
- Storefront – The Official WooCommerce Theme
- Divi — The Ultimate WordPress Theme
- WoodMart – Responsive WooCommerce WordPress Theme
- Martfury – WooCommerce Marketplace WordPress Theme
- Porto | Multipurpose & WooCommerce Theme
- Shopkeeper – eCommerce WP Theme for WooCommerce
- The Retailer – Premium WooCommerce Theme
- XStore | Responsive Multi-Purpose WooCommerce WordPress Theme
- Electro Electronics Store WooCommerce Theme
Flatsome | Multi-Purpose Responsive WooCommerce Theme
I start the list with Flatsome because, in my opinion, it is one of the best WordPress ecommerce themes in terms of functionality. It comes with more than 20 sample templates, predesigned rows that you can drag and drop, dozens of menu options. The theme offers sliders to display images of your products and a very easy-to-use visual layout maker.
And like all the themes in this list, you get premium support in case you run into trouble. It is optimized for SEO and you get very good scores in the Google Page Speed Insights test. Sliders are also touch-optimized to offer a great experience on mobile devices.
It uses UX Builder to create the web page structure and includes a theme options panel to customize the appearance of the site. If UX Builder doesn’t convince you, you can always install the Visual Composer, the most used page builder at the moment.
Flatsome is one of the best-selling WordPress themes with 108K downloads at the time of writing this article. If you are looking for a feature-rich theme and want to minimize setbacks, this is undoubtedly your best option. It has an average score of 4.8 out of 5 from the customers who have used it.
Storefront – The Official WooCommerce Theme
Storefront is the official WooCommerce theme, so it is obvious that any list of ecommerce themes for WooCommerce would be incomplete without it. This theme is from Automattic (no introduction required) and is free to use.
To extend the functionality of the theme, Team WooCommerce and third-party developers have created several extensions. While the default design is clean and simple, you can use the Storefront Powerpack that allows you to quickly modify the major aspects of the theme without writing a single line of code.
All Storefront customization options are found in the WordPress customizer. Unlike other themes, you have no option in the WordPress admin panel. In “Appearance → Storefront”, you will only find recommendations for installing your extensions (without too many frills).
I would say this about Storefront: if you want a simple and intuitive theme that is versatile enough to fit a wide range of business requirements, Storefront could be an interesting choice. And if you want something more, just add what you need in the form of paid extensions.
Divi — The Ultimate WordPress Theme
Elegant Themes’ Divi is undoubtedly one of the best ecommerce themes for WordPress. It simplifies the design part of setting up a WooCommerce store. Divi is created by a group of enthusiastic developers who share a passion for simple and beautiful design.
Divi has an excellent visual builder for creating pages – Divi Builder, so you don’t need to know any code to format your pages. It comes with 18 types of pre-designed layouts and is fully responsive.
In addition, the Divi offers a “Shop” module where a list of your products is automatically added. You can configure The Divi Shop Module to order the products according to the top-selling, on sale, recent, best rated, product categories, product count, and so on.
Unlike the rest of the WordPress ecommerce themes on this list, Divi can perform a conversion factor test for various content presentation formats. This is a really interesting option if you want to analyze what is the most effective way to present your content to reach the maximum of sales.
WoodMart – Responsive WooCommerce WordPress Theme
WoodMart comes with a modern and innovative design that is ideal for a fully responsive online store. It offers a multitude of functionalities and advanced features that come together at the store’s front end in the form of a memorable shopping experience for your visitors.
Thanks to WoodMart, you can reduce the size of the CSS files to optimize performance and page load time.
To see the theme in action, I highly recommend you try out the new demo version for ecommerce stores. You would notice that the developers have cleaned the theme package and now the theme is much smaller and does not take up much space.
It has 60 pre-designed demos, 14 types of internal pages, 10 product page variations, 10+ store styles for your ecommerce: fashion, shoe, bookstores, furniture, supermarkets, lingerie, electronics, crafts, cosmetics, food, sports, organic products, watches, jewelry, toys, mobiles, spare parts, and many more.
With its focus on user experience, WoodMart uses AJAX to offer a very fast and smooth shopping interface without the need of refreshing the pages. With a powerful theme options panel, you can customize the design and appearance of WoodMart to your requirements.
Martfury – WooCommerce Marketplace WordPress Theme
Martfury is a modern and flexible premium theme for building awesome-looking WooCommerce stores.
This theme is ideal for all WooCommerce projects – whether it’s a simple store, a store with multiple Amazon-style sellers, or an eBay-style marketplace. For this, Martfury offers 10+ predesigned demos for home page with a design similar to popular ecommerce stores.
Using Dokan and WC Vendors, you can allow third-party vendors to create their own individual stores on your website, manage their inventories, coupons and shipping methods. If you install WC Marketplace, you can offer your visitors price comparisons on a product to help them choose the best deal.
Martfury simplifies importing data from demos, modules, and configurations. On top of this, it comes with the Visual Composer page generator – a very powerful model maker with a multitude of blocks of elements that you can select, drag and drop in the location you want.
This theme is compatible with all popular plugins and add-ons such as WPML (for multilingual sites), YITH Wishlist (for building lists of products), YITH Compare (for providing product comparisons), MailChimp (for newsletters and marketing email campaigns), Contact Forms 7, Yoast SEO, W3 Total Cache, and Meta Box.
Porto | Multipurpose & WooCommerce Theme
Porto is a WordPress and WooCommerce-compatible theme that is suitable for almost every project. You can choose between the templates that best suit your online business: medical, fashion, education, finance, etc. It offers many features and powerful functions that can configure everything you want.
Compared to other themes, Porto offers definitive WooCommerce focused features with exclusive designs and features. This versatility is just one of the reasons why it is among the top five best-sellers at ThemeForest. Another important factor behind the popularity is the guarantee of super-fast performance that is essential for every ecommerce store.
Porto v5.0+ includes more than 90 demo sites and Porto Studio that allows you to customize the design, color and styles of all your pages in just a few minutes. It supports unlimited header styles and a multitude of page layouts. Through Porto’s modern mega menu, you can include various columns with personalized content.
When you are looking for one of the best ecommerce themes for WordPress that makes things easier for you and can accommodate all types of business scenarios, Porto is your ideal choice. And guess what? You get guaranteed free updates and technical support from Porto’s dev team. It has an average rating of 4.9 out of 5 from the users.
Shopkeeper – eCommerce WP Theme for WooCommerce
Without a doubt, Shopkeeper is one of the best WordPress themes for ecommerce stores. If you are thinking of setting up an online store, take a look at this theme that comes with a pre-installed Woocommerce plugin and a whole lot of user-friendly features.
Shopkeeper v2.0 comes with great design and extensive features. It is highly customizable so you can easily mold the theme to your design requirements. The header provides text and buttons to send people to the store’s product pages.
It has a modern look and focuses on offering the most optimized online shopping experience possible. In my opinion, the clean and well-designed product sheet is what pleases the visitors the most. It has integrated templates that allow you to put different types of product galleries.
Shopkeeper has everything you need to quickly start a new project. It is a multi-purpose theme suitable for different businesses: online stores, portfolios, or corporate sites. With an average score of 4.6 out of 5 on ThemeForest, it is among their top-selling WordPress themes.
The Retailer – Premium WooCommerce Theme
The Retailer is perfect for building an online store using WooCommerce on WordPress. It gives you a powerful, simple and flexible set of features so that your store is up and running within no time. It comes with sample content ready to upload and layout of pre-designed pages.
It is ready for multilingual sites because of the support of the WPML plugin. Additionally, you can sell digital products (ebooks, photographs, music, themes or any other downloadable product). It brings a powerful theme customization panel, catalog mode, and lots of predesigned page styles.
This theme is an ideal choice if you are planning to start an affiliate marketing-based business by selling products from external sites and affiliate partners such as Amazon.com. For payment methods, you should not have to worry since The Retailer also offers support for payment methods such as PayPal, credit cards, checks or Cash-on-Delivery.
The theme comes with the popular WPBakery Page Builder (for free) with which you can customize your product pages without writing a single line of code. You just drag and drop page elements to the required position. It also comes with extended support such as frequent updates and continuous improvements.
XStore | Responsive Multi-Purpose WooCommerce WordPress Theme
XStore is intuitive, easy to use and you will love working with it. It has 80+ pre-designed demos with unique designs so that you can start creating your ecommerce store without wasting valuable time. On this list, you will find demos for clothing stores, furniture, glasses, children’s clothing, bicycles, machinery, drinks, organic, weddings, cosmetics and more.
With XStore, you can adjust and customize the product detail page according to your needs. It includes an impressive alternative image effect including different header styles that can be customized through a powerful panel, as well as changing colors, fonts, upload your logo, etc.
It also comes with Visual Composer, so you don’t need to write any code to efficiently organize the elements of your ecommerce store. Essential theme features include mega menus, different blog styles, multilingual ready, product videos, and much more. XStore makes it very easy to sell online.
Besides, if you need to monetize your site through a subscription, that’s a piece of cake with XStore. Customization would not require you to touch the code since this theme uses add-ons and shortcodes for customization purposes. It also provides infinite scrolling and AJAX paging to reduce the bounce rate and improve user experience.
Electro Electronics Store WooCommerce Theme
If your online business is about selling electronics and gadgets, Electro is one of the best ecommerce WordPress themes that you can opt for right now. It comes with all the essential features that a well-designed store dealing in electronics should offer to the visitors.
The theme offers a search bar as well as a product slider where you can display the most popular products. In addition to the standard features, customers can also compare products and track their orders once the order has been placed. The theme is fully responsive and displays well on all devices.
Electro supports integration with the most popular extensions such as WooCommerce, Visual Composer, YITH WooCommerce Wishlist, YITH WooCompare, WPML, Dokan Multivendor, and others. In addition, it can trigger a pop-up that lets visitors know that your store complies with the requirements of GDPR.
It also allows you to fully import all your demo data so you don’t have to start your project from scratch. It includes customizable header styles, color schemes, different styles of homepages, mega menus, custom widgets and many other features that come together to offer a delightful shopping experience at your store.
What’s the best ecommerce WordPress theme?
If you have a physical store and you are going to open an ecommerce store, you have your work cut out for you. The store needs to be good enough to compete with the existing players and reflect your offline brand in the digital world.
Whether it’s your first store or you are a seasoned WooCommerce veteran, I recommend Storefront: free, responsive, SEO friendly, and comes with everything I have recommended in this list of best WordPress ecommerce themes.
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Passionate about technology, entrepreneurship, and marketing, Mansoor Ahmed Khan is in computing since he knows how to type on a keyboard. His daily life is rocked by his family, projects, and his screen. Probably in this order, he likes to be convinced at least.