As a digital agency or freelancer, you know the importance of quality web hosting. From security monitoring to performance optimization, your behind-the-scenes efforts keep clients’ sites running smoothly.
But how do you communicate this value and justify the hosting fees you charge?
That’s why we are thrilled to announce “Client Reporting,” the latest addition to our client management tools.
It is designed to transform your technical hosting metrics into clear, compelling reports.
With detailed, white-labeled insights on WordPress and plugin updates, security, backups, and performance, Client Reporting helps you demonstrate the true value of your hosting services to your clients.
- What Is Client Reporting?
- Why We Built Client Reporting
- How Client Reporting Works
- The Business Impact
- Simple Pricing That Makes Sense
- Key Features That Make Client Reporting Powerful
- What’s Next – The Future Roadmap
Start Creating Client Reports for Free Today!
Justify Your WordPress Hosting fees with Client Reporting: Transform Invisible Work into Visible Value.
What Is Client Reporting?
Client Reporting is a reporting tool integrated seamlessly within the Client Billing tool. It helps agencies and freelancers generate detailed, white-labeled reports on security updates and performance metrics for websites hosted on the Cloudways Flexible platform.
No more vague explanations or justifying monthly fees. With Client Reporting, you can:
- Showcase proactive security measures securing clients’ websites.
- Document the critical updates and performance optimizations you’ve implemented
- Highlight the comprehensive backup strategies you have in place to ensure business continuity
- Leverage data-driven insights to validate the hosting fees you charge
Client Reporting would help you build trust, reduce churn, and grow recurring revenue by making your hosting expertise visible. Shine a light on the value you provide and turn clients into loyal, long-term partners.
Why We Built Client Reporting?
At Cloudways, we understand the unique challenges digital agencies and freelancers face.
The biggest hurdle? Demonstrating the ongoing value of hosting, maintenance, and care plans to clients who might see these as “invisible” services.
When everything runs smoothly, clients might not notice the continuous work that goes into maintaining their digital assets – from security updates and performance optimization to backup management and uptime monitoring.
That’s why we built “Client Reporting,” recognizing that agencies need a better and more powerful way to:
- Build trust and retain clients with transparent, professional reporting
- Showcase the real, tangible value of their hosting and maintenance services
- Justify monthly care plan costs with clear data and metrics
- Transform “behind-the-scenes” work into visible, measurable results
- Demonstrate the proactive measures taken to keep clients’ sites secure and performant
- Reduce time spent collecting data and creating manual reports
The Client Reporting tool provides compelling reports that clearly show clients the value of your services.
Whether it’s showing the blocked security threats, documenting WordPress and plugin updates, or highlighting performance improvements, these reports are essential for client retention and service validation.
How Client Reporting Works (Steps)
Today, your current client reporting process involves gathering data from multiple sources, manual formatting, and sharing static reports. It’s a time-consuming process that distracts you from more valuable tasks.
But with Client Reporting, this process is automated and more simplified. With just a few clicks, you can generate dynamic, visual reports. You can customize metrics, branding, and delivery, ensuring a professional and polished experience for your clients.
Just follow the steps below to generate reports with Client Reporting:
1) Log in to your Cloudways account and navigate to the “Reports” tab in the “Client Billing & Reporting”.
2) Choose the client and the relevant application(s) for the report
3) Set the required reporting time period
4) Select the data metrics you want to include in the report
5) Generate a white-labeled, customized report
6) Share the polished, professional report with your clients
No more manual data gathering and formatting. Client Reporting puts all the relevant data points in a professionally formatted white-labeled report ready to be shared with your clients.
The Business Impact
Client Reporting isn’t just about sharing data; it helps you demonstrate value, retain clients, and grow your recurring revenue:
Prove Your Value, Retain More Clients
- Transform invisible technical work into tangible, measurable results
- Show the real impact of your hosting and maintenance services
- Use data to justify your monthly maintenance and care plan fees
- Build trust and create confidence in your expertise through regular, detailed updates
- Highlight insights during client meetings to build long-term partnerships
Scale Your Maintenance Business
- Review reports regularly to identify areas for hosting improvements
- Convert more clients to recurring care plans by clearly demonstrating value
- Increase retention with consistent, professional reporting
- Upsell additional hosting services using actionable insights.
Save Time & Boost Profitability
- No more manual report creation
- Focus your energy on high-value, growth-driving tasks
Improve Your Professional Brand
- Present polished, white-labeled reports that reflect your expertise
- Maintain consistent branding across all client communications
- Position your agency as a proactive, data-driven partner that clients can trust
Simple Pricing That Makes Sense
Client Reporting and Client Billing are now bundled together in one straightforward subscription plan. If you’re a Client Billing subscriber, you get access to all the powerful reporting features at no additional cost. That’s right – there’s no need to subscribe to separate plans or pay additional fees. All the powerful reporting features are available to all Client Billing subscribers without any extra fees.
As your business grows, our Agency Suite will grow along with it, evolving to provide an expanding suite of integrated tools and features. It will be a one-stop-shop for all your client-facing operations – billing, reporting, analytics, and beyond. As early adopter you will be perfectly positioned to take advantage of new features and capabilities as and when they are released.
Key Features That Make Client Reporting Powerful
1. Comprehensive Application Insights
Updates & Maintenance:
- WordPress core version updates
- Plugins & themes update history with date and version information (Safe Updates add-on required)
- Detailed changelog of all system modifications
Security Status:
- Malware detected & cleaned (Malware Protection add-on subscription required)
- Vulnerability detection & assessments (Vulnerability Scanner add-on subscription required)
- File integrity scanning outcomes
- SSL certificate status and expiration dates
- DDOS attacks attempted and blocked (Cloudflare subscription required)
Backup Management:
- Total number of backups available
- Latest backup details (size and timestamp)
- Backup size and frequency
Performance Analytics:
- Device usage breakdown
- Geographic distribution of visitors (Top countries, Top URLs)
- Cache performance statistics & hit ratio
- Top bots contributing to the traffic
Support When You Need It
As with all our tools, Client Reporting comes backed by our 24/7 support team. Whether you need help setting up the account or generating your first report or have questions about web hosting plans, cloud provider options, or data center locations, we’re here to help. Feel free to contact us on the chat.
What’s Next – The Future Roadmap
We are committed to helping digital agencies, and freelancers succeed and grow their business. To realize this vision we are creating a suite of tools to simplify various agency management workflows.
Just as Client Billing is helping our users handle invoicing and payments, Client Reporting lays the foundation for even more powerful capabilities to come. A simple and fully integrated agency management platform with the right tools that will help agencies and freelancers save time by automating recurring tasks, enhance client communications, streamline maintenance, and scale their businesses effectively.
Sarim Javaid
Sarim Javaid is a Sr. Content Marketing Manager at Cloudways, where his role involves shaping compelling narratives and strategic content. Skilled at crafting cohesive stories from a flurry of ideas, Sarim's writing is driven by curiosity and a deep fascination with Google's evolving algorithms. Beyond the professional sphere, he's a music and art admirer and an overly-excited person.
