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Integrate MailChimp to Automate WooCommerce Email Marketing Campaigns

Updated on  6th February

4 Min Read
Reading Time: 4 minutes

MailChimp is an online solution for managing your email marketing campaigns. With MailChimp, you can create and send newsletters to your customers, manage your subscriber lists, and track the performance of your campaigns.

WooCommerce MailChimp Integration

With its intuitive interface, MailChimp assists you in creating enriched emails, analyzing their performance and automate campaigns according to the behavior of your subscribers to gain efficiency.

Some Good Reasons to Use MailChimp

  • Customization: use the dozens of templates available for your email marketing campaigns or create the template that’s right for you.
  • Targeting: easily segment your recipients with MailChimp, separate your subscribers into groups and segments according to their location, their activity, their commitment.
  • Analytics: monitor the performance of each of your campaigns with MailChimp advanced reporting tools (interactive charts, click cards, opening rates, unsubscriptions, etc.).
  • Social: Connect MailChimp to your Twitter and Facebook accounts to automatically post your campaigns on these networks.

Sign Up for MailChimp

Go to MailChimp and click “Sign Up Free” to create a new account.

sign up for mailchimp

Enter your Email, Username, and Password and click “Get Started!” button.

get started with mailchimp

Verify your email address to activate your MailChimp account.

check mailchimp email

Go to your email and click “Activate Account” button.

activate mailchimp account

To confirm that you are human, click “I’m Not A Robot” button.

confirm mailchimp account

Enter your First Name and Last Name and click “Continue” button.

welcome to mailchimp

Enter your Business Name and Website URL and click “Continue” button.

add mailchimp business description

Add your complete business address (including city, region, ZIP code, country) and click “Click” button.

add mailchimp address

If your business sells anything online, then select “Yes” and click “Continue” button.

add mailchimp online business

If you want to add your social profiles (such as Facebook and Twitter) of your business, then click “+” button and if not, click “Continue” button.

connect mailchimp social media

Click “Let’s Go” button and your MailChimp account is ready to use.

mailchimp account ready

Create List of MailChimp

Got MailChimp dashboard and click “Lists” from the top-left menu bar.

create mailchimp list

Click “Create List” button.

mailchimp create list

Add your List Name, Email Address, From Name and Reminder Text.

mailchimp list details

From “Form Settings”, choose the notify option whatever you want and click “Save” button.

mailchimp form settings

Installing WooCommerce MailChimp

To install WooCommerce MailChimp plugin, go to your WooCommerce Dashboard > Plugins > Add New and search for WooCommerce MailChimp from the search bar, then install and activate the plugin.

install mailchimp plugin

After successful activation, go to WooCommerce > Settings. From there, you will notice MailChimp tab, which requests you to enter API Key.

mailchimp plugin settings

Go back to your MailChimp dashboard, click on your “Profile” from the top-left menu bar.

mailchimp profile settings

Go to Extras > API keys.

mailchimp api keys

Click “Create A Key” button to generate API.

create mailchimp api key

As you can see, the API key has been generated.

generate mailchimp api keys

Copy the API key from your MailChimp account and paste it into WooCommerce > Settings > MailChimp > API key and complete all the other required details.

mailchimp api keys settings

Click “Save” button then go to your WooCommerce store checkout page, there you should see the new checkbox. Scroll down your page we have got a subscribe to our newsletter tick box which is ticked by default which is good.

subscribe mailchimp newsletter

That’s all for WooCommerce MailChimp integration.

Final Words

WooCommerce MailChimp plugin provides simple and flexible MailChimp integration for WooCommerce. So let’s install this plugin on your WooCommerce stores and start multiplying sales. If you still have any query related to this article feel free to ask me via the comment section below.

Share your opinion in the comment section. COMMENT NOW

Saud Razzak

Saud is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at

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