Running an online eCommerce store is not easy. Customers don’t just look for the right products at affordable prices. They need a complete shopping experience that starts with selecting the right product and ends with smoothly finalizing the transaction.
Sometimes customers add products to their carts and go to the checkout page but do not complete the orders. This cart abandonment happens for many reasons, resulting in sales loss. However, you can avoid this and increase your revenues.
One of the best ways to reduce abandonment rates is using a plugin. And this blog lists the top WooCommerce abandonment plugins that add value to your store’s processes and cut down the abandonment rates.
So, let’s dive in.
- What is WooCommerce Abandoned Cart?
- What is WooCommerce Abandoned Cart Rate?
- 5 Best WooCommerce Abandoned Cart Plugins
- Why Do Customers Abandon Carts?
- How to Prevent Abandoned Carts on WooCommerce
- How to Recover Abandoned Carts on WooCommerce
- Wrapping Up
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What is WooCommerce Abandoned Cart?
WooCommerce Abandoned Cart refers to the customers abandoning their carts and stepping out of your online store without making any purchase.
Most online store merchants face this problem. But thankfully, you can recover some of these carts by using the WooCommerce cart abandonment recovery plugins.
What is WooCommerce Abandoned Cart Rate?
While the abandoned cart rate is an important performance metric, it is significant for WooCommerce stores because of the higher market share.
Here’s how you can measure the abandoned cart rate:
Divide the number of abandoned carts by the total orders received. You will get the abandoned cart rate indicating the ratio of customers (or, more precisely, orders, since a customer might abandon multiple orders) with incomplete transactions.
If you can reduce this ratio, you will add significantly to the store’s fiscal bottom line, resulting in revenue growth. In this quest, WooCommerce abandoned cart plugins add a lot of value because these plugins automate the processes and integrate well with the overall business.
5 Best WooCommerce Abandoned Cart Plugins
WooCommerce plugins are the optimum way to reduce cart abandonment rates. And since multiple options in the market may confuse a user, I’ve shortlisted the 5 best WooCommerce abandoned cart recovery plugins based on user reviews and ratings.
WooCommerce Cart Abandonment Recovery
The WooCommerce Cart Abandonment Recovery plugin is an absolutely free and easy-to-use plugin. With over 70,000 active installations, this plugin captures a user’s email address on the checkout page, and if the order is not completed, and then sends out automatic follow-up emails.
The WooCommerce Cart Abandonment Recovery plugin has a rating of 4.7 out of 5 stars on wordpress.org based on 219 reviews.
- GDPR compliant option on your checkout page
- Fully compatible with popular marketing automation tools
- Access the full report in the WordPress admin dashboard
- Generate unique coupon codes
- Ready-to-send templates for follow-up emails
YITH WooCommerce Recover Abandoned Cart
YITH WooCommerce Recover Abandoned Cart helps you remind your customers about the products they left in the cart and encourages them to complete their purchases. It’s a freemium plugin, so you can either install the free version or buy the paid version to explore more advanced features.
The YITH WooCommerce Recover Abandoned Cart plugin has a rating of 4.5 out of 5 stars on yithemes based on 73 reviews.
- Send emails to individual users
- Create separate emails for individual user categories
- Fully supports WooCommerce variable products
- Fully compatible with WPML
- Non-registered users can also recover their carts
Abandoned Cart Lite for WooCommerce
The Abandoned Cart Lite for WooCommerce plugin works in the background, reminding your customers about their abandoned orders, and sending out email notifications. This plugin is in active development and has over 20,000 active installs.
It is another reliable plugin for recovering orders just a step away from closing. The best part is that it is a freemium plugin, so you can opt for the free version or buy the premium version for advanced features.
The Abandoned Cart Lite for WooCommerce plugin has a rating of 4.1 out of 5 stars on wordpress.org based on 71 reviews.
- Helps your customers recover abandoned carts
- Presents detailed abandoned orders information
- Create unlimited email templates
- Use Rich Text Editor to create templates for maximum impact
- Allows you to stop automatic emails notifications
This official plugin by WooCommerce provides real-time metrics on your customers’ open and abandoned shopping carts. The data on open, abandoned, and converted carts are also available in a list view to make analysis easier.
The Cart Reports plugin has a rating of 4.6 out of 5 stars on wordpress.org based on 13 reviews.
- Easy to install and use
- Separate dashboard widget
- Comprehensive custom date range reports
- Provides real-time metrics of your customer’s buyers’ journey
- “Cart Detail” view shows cart products, time-last-updated, and more
CartBoss is a solution for recovering abandoned carts with custom messaging. This plugin is fairly easy to integrate and activates your account to recover abandoned carts with pre-prepared and translated text messages. With CartBoss, you’re set to do everything on autopilot, even the discounts!
CartBoss has a rating of 5 out of 5 stars on Capterra based on 1 review.
- Automatic recipient language detection
- Pre-prepared & translated text messages
- Unlimited sequences of messages
- Automatic checkout field completion
- Automatic discount/coupon code embedding in the cart
- Fix or percentage discount, free shipping, and custom coupon code offer
- UTM tracking
- GDPR compliant
- DND hours
Why Do Customers Abandon Carts?
Customers abandon their carts due to various reasons, including:
- High costs
- Complicated checkout process
- Unclear and unsatisfactory return policy
- Hidden shipment costs
- Unavailability of desirable payment option
- Late delivery
How to Prevent Abandoned Carts on WooCommerce
Other than plugins, there are several ways to prevent abandoned carts on WooCommerce. Some of these are listed below:
Offer Multiple Payment Options
Your customers need flexible payment options. They might abandon their carts if their desired payment option is unavailable. Hence, offering multiple payment options can reduce abandonment rates.
Add Social Proof to the Cart Page
Relevant brands outdo inactive brands in this competitive age; hence ignoring social presence is detrimental to your brand. Therefore, adding social proof can help persuade customers to complete their purchases, reducing the abandoned cart rate.
Allow Guest Checkout
Clients usually consider it a hassle to create a new account to make purchases. The flexibility to use guest checkout encourages them to purchase from your store, decreasing the cart abandonment rates.
Create a Clear Return Policy
An unclear return policy may scare a customer to abandon their carts. So, the best practice is to create a clear return policy, ultimately helping you reduce abandonment rates.
How to Recover Abandoned Carts on WooCommerce
Getting your store’s abandonment rates to 0% is tough, but you can still reduce the current number by playing smartly. The tips below can help you recover abandoned carts on your WooCommerce store.
Reduce or Cut the Shipping Costs
Usually, clients abandon their carts due to high shipping costs. Therefore, reducing or cutting shipping costs can significantly encourage your customers to complete their purchases.
Send Follow-up Emails
Sometimes customers may select the items they want to purchase but would not proceed further for multiple reasons. In the circumstances like these, sending follow-up emails can be an excellent option to send friendly reminders.
Abandoned cart emails are quite helpful for recovering sales. Therefore, you must utilize them at pre-defined intervals to ensure that customers make the purchase.
Offer Discounted Coupons
Cart abandonment rates have a lot to do with the pricing of goods in your store. Offering unreasonable prices may scare them away from completing their orders, and you don’t want that. Offer discounted coupons whenever possible to help recover sales and build customer loyalty.
This guide has covered the basics of cart abandonment, the best WooCommerce cart abandonment plugins, and more ways to reduce these rates and recover sales from abandoned carts.
Facilitating your website visitors in every single way to give them a positive onsite experience will help you increase your store’s conversion rates and overall sales. If you have any queries regarding this article, feel free to leave them in the comment section below.
Frequently Asked Questions
Q. Where is the abandoned cart in WooCommerce?
An abandoned cart doesn’t come by default in your WooCommerce store. You need to download the abandoned cart recovery plugin. Once activated, you will see the abandoned cart on the WooCommerce Dashboard.
Q. Does WooCommerce have abandoned cart recovery?
WooCommerce offers numerous abandoned cart recovery plugins to help you reduce cart abandonment rates.
Q. Can I see abandoned carts in WooCommerce?
Yes. By activating the cart abandonment plugin, you can see all the abandoned cart data on the WooCommerce Dashboard.
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Saud is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at [email protected]