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Inland Elite - Case Study

Idaho Web Agency Inland Elite Plans Affordable Websites for Local Businesses with Cloudways AI Website Builder

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In Conversation With

brian clark
Brian Clark
Owner & Founder

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About Inland Elite

inland elite homepage

Inland Elite is a small Idaho web agency that offers hosting, design and development. It serves agencies, freelancers and small businesses, mostly in the trades and mostly local to North Idaho. Its clients are often owner-run operations, which is why affordable website builds matter so much to the company.

Owner Brian Clark is in the middle of a shift from working at several marketing agencies to running the company. Day to day, he handles general website work, maintenance and updates, and adds the occasional feature to keep sites running. He is now expanding into web design and development, generally through WordPress.

A Cloudways customer since 2026, Inland Elite is testing the Cloudways AI Website Builder alongside managed hosting. The builder could change how the company serves small local businesses. Keep reading to see how Brian Clark is shaping that next stage.

The Challenge: Costly Builds Block Clients

Before Cloudways, Brian Clark provisioned hosting on DigitalOcean droplets. Each new site meant spinning up an Ubuntu droplet and preparing the server himself, which Clark found time consuming and annoying.

Other tools fell short. His WordPress background led him to try WHM with cPanel and several open source alternatives. As Brian Clark put it, “They worked OK, but weren’t what I was looking for.” The more professional options carried high costs, so he kept returning to building and running VPS servers by hand.

The bigger obstacle sat on the client side, where very small local operations struggle to fund a full custom site.

“Since my business primarily helps smaller, local businesses often with just the single owner or less than 10 employees, they have a difficult time justifying a large upfront investment on a full website build.” — Brian Clark

For these businesses, a custom build can be out of reach before the work even starts.

inland elite website services

– Inland Elite serves four client groups: small businesses, growing companies, organizations and nonprofits, and designers and agencies. (Source: inlandelite.com)

The Solution: AI Website Builder Sets Direction

Cloudways stood out because of its WordPress focus. As Brian Clark described it, “I could still use DigitalOcean servers, which I’ve enjoyed.”

Clark has since put the Cloudways AI Website Builder through test projects.

“It often landed on a decent design direction right out of the gate, then I would use most of the tokens tweaking and refining, as well as fixing information issues.” — Brian Clark

Those experiments remain tests. Clark has not yet used the builder for a client site in production.

cloudways ai website builder

– The Cloudways AI Website Builder lets users describe the site they want in a single prompt, with example ideas listed below the box. (Source: unified.cloudways.com)

The Result: Cloudways AI Builder Saves Time

The outcomes so far come from Brian Clark’s own test projects, not from live client sites. He wants a few things tightened before he offers the builder to clients, yet he still calls it “very good and close to what I’m envisioning.”

“The test projects I created showed a substantial amount of time will be saved when using the builder for client projects, which should make my subscription model plan very possible, with a price point I can sell to cash-strapped owner-run businesses.” — Brian Clark
inland elite custom development

– Inland Elite’s design and development services include: business website design, WordPress website development and custom web development. (Source: inlandelite.com)

The hosting side already delivers. Clark credits Cloudways with cutting his provisioning time to “nearly negligible,” along with the monitoring, maintenance, backups and control an individual client may need.

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