Most digital marketing businesses go for the “full-service agency” line, but many don’t realize how much work goes into it. By attempting to provide services outside of their expertise, they end up with half-baked solutions that fail to provide value to the customers. Over time, this sends the agency in a downward spiral that often ends up in failure.
So, what’s the best workaround to scale and provide customer fulfillment without worrying about building solutions from scratch?
The answer: white label digital marketing services.
What’s so Great About White Label?
White label solutions offer tons of benefits—I’ll round them up into three points:
Taking up the white label mantle allows you to accommodate clients looking for services that you’re unable to fulfill through your present service offering. You can set your own pricing, brand the service, and ensure precise service delivery. Most importantly, you don’t have to handle everything, which frees up more time for taking care of your clients and growing your digital marketing agency.
Those who run an agency often have a background in digital marketing (mainly in SEO and web design), but what about agency people who are new to the field? This is where white label services come in handy. You only need a basic understanding of digital marketing and the experts usually handle the technical details. When you go white label, you gain access to a large pool of experts who provide you with guidance on how to best address the needs of your clients.
An important outcome of scaling your agency is an increase in the revenue. White label services allow you to offer more solutions, which translates into more revenue streams for your agency. With a more diversified product portfolio, you have more opportunities to upsell or cross-sell to clients.
What White Label Services Can You Sell?
I often advise our agency partners to start with services that they can deliver the best, and then branch out to services that build upon the core offerings and add more value to the current offerings.
To give you an idea about “How you can grow your Agencies” I have mentioned popular white label services that your agency can add to the current service portfolio:
White Label Web Design and Development
Digital marketing agencies often use website design as the traditional “foot in the door” when selling their services. However, just selling web design is an effort-intensive task itself. The situation becomes critical when you have to deliver AND sell web design services in-house.
For agencies that don’t have the capacity to take on web design work, white label web design and development is a great way to get the deliverables done. Most white label web design companies can provide you with:
● Brandable portfolio that you can use and how to prospect clients
● Creatives from experienced graphic designers
● Technical development and support for your client’s website
Why Use This Service: Spend less time designing and developing websites, and more on finding clients who need your solutions.
White Label Web Hosting
Offering web design services doesn’t necessarily mean you’re also hosting the website. However, since it is often a common requirement of many clients, agencies that don’t have the capabilities to provide hosting often turn to white label hosting services.
White label hosting service providers often provide application-specific hosting with WordPress being a popular option. This removes the technical burden from your agency and ensures that you are able to provide end-to-end services to your clients. Depending upon the infrastructure and product offering, clients are able to scale up the server resources in case the requirement arises.
Why Use This Service: Bundled with web design, hosting can make your service portfolio appear as a one-stop solution for potential customers.
White Label SEO
Keyword research, content creation, link building, on-page optimization – does your agency have the time to handle all these and related tasks?
One of the core problems of agencies is the lack of resources and bandwidth to handle the SEO related deliverables of a growing client base. This makes white label SEO services a feasible and cost-effective option.
White label SEO providers can:
● Take care of all the SEO requirements (from keyword research to off-page and on-page optimization) of your clients.
● Provide proposals and SEO audits that you can present to prospects
● Monitor campaign performance for your clients
● Share expert insights on campaign improvements and refinements
Why Use This Service: SEO is always a requirement for almost all clients. By engaging white label SEO service providers, you could significantly add to your revenue with minimum investment.
White Label PPC
PPC campaign management requires finesse because you need to make informed decisions for your clients. These decisions involve operating on a tight budget, selecting the right keywords to bid and create ad copies. Many agencies often shy away from handling PPC campaigns for their clients because of the lack of in-house technical expertise.
Lack of technical PPC knowledge shouldn’t limit you from offering this service to clients. This is where white label PPC service providers come to your rescue. The great thing about these services is you don’t have to create campaigns from scratch or manage them on your own—you’ll have certified PPC specialists to do the work for your agency.
Why Use This: It takes a month or so for the results of the PPC campaigns to show up in the search engine results. It’s a ticket to upselling SEO related services to clients who may require additional services from your agency.
White Label Social Media Management
With social platforms being an important source of cultivating business opportunities, it makes sense to offer social media marketing. The good part – you don’t have to deal with the technical side of social media management. White label social media management service providers generally take care of this end.
Leveraging white label social media services makes it easier to add social media management to your service portfolio and ensure a higher level of fulfillment for all social media related goals of your customers.
Why Use This Service: Stay in control of your client’s social media presence and provide actual results to their business without exhausting your agency’s resources.
Are You Ready to White Label?
Agencies usually realize that they cannot deliver the full complement of services that their clients demand within reasonable profit margins. In such cases, rather than disappointing your clients, your agency should invest in while label services to maintain a wide portfolio of services and deliver value to clients without breaking the bank. If you want to grow your digital marketing agency, you need to opt for more service delivery options while avoiding unnecessary extra legwork.
Itamar Gero is the founder and CEO of SEOReseller.com, a white label SEO company and digital marketing solutions provider that empowers agencies—and their local business clientele—all over the world. When he isn’t working, he’s traveling the world, meditating, or dreaming (in code).
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