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SEO Reseller: The Ultimate Guide to Reselling SEO Services

Updated on November 10, 2021

9 Min Read
SEO Reseller

What if your agency wants to offer SEO services to its clients, but cannot afford to hire a dedicated team of professional SEO experts?  Join a white label SEO reseller program. An agency or company is someone who specializes in search engine optimization services for other agencies, along with their own clientele.

To put it simply, SEO resellers offer white label SEO services, serve as an extension to the repertoire of services you already offer. They offer all the services that you would expect, including keyword research, link building, onpage optimization, reputation management, as well as recommendations to clients on how to get the best out of their sites.

White label SEO is a type of SEO outsourcing that gives marketing agencies the option of selling different kinds of SEO bundles and packages. You can either offer the service on a month-to-month basis or set your own terms. There’s a stark difference between white label SEO and private label SEO. The latter is packaged depending upon the specifications of the reseller, whereas the former can be customized.

Agency owners can even create bespoke packages based on their needs, along with a set of other actionable strategies. Essentially, joining a white label SEO reseller program allows you to offer high-quality SEO services to your clients without having to hire new staff and burdening your payroll, or doing any of the work, per se. On top of that, you get to decide the profit margins for your company. In some cases, the gross profit margin could be as high as 50%.

Don’t just resell SEO services! Add hosting in the mix to increase your profits even more!

Cloudways lets you resell hosting and manage client’s websites through a simple, intuitive dashboard.

What is a SEO Reseller?

SEO resellers are simply agencies that offer white label SEO services to clients. They offer services from SEO providers and market them as their own. They usually offer white label services to development, design, and marketing agencies.

Benefits of SEO Reselling

SEO selling offers a plethora of advantages for agency owners. It’s an excellent way for agency owners to boost profits, and also grow their company. There are quite a few benefits of becoming an SEO reseller. Let’s talk about a few of them.

Saves Costs of Building a Team

Becoming an SEO reseller saves you quite a bit of money. The conventional route to offering an SEO service to your clients requires you to establish a new department, hire a couple of people, and then begin marketing your services.

But building a team is not easy. You have to vet and hire experienced staff that knows what they are doing.  In most cases, it adds a significant toll on the agency payroll. As an agency owner, you can easily use this money for other things, like marketing your existing services.

But if you decide to become an SEO reseller, you won’t have to worry about building a team. All you have to do is to market it as your own service, and you can keep your profits in the middle. Outsourcing isn’t anything new for agency owners, and this is a great way to save both time and money.

Adding a New Service Offering

Let’s consider the following scenario: you are the owner of an up and coming agency, and your clients are generally satisfied with the services that you offer. But now your clients want you to add SEO in your product portfolio as well.

But your employees don’t know anything about it, and anyway, as a growing enterprise, your focus should be on consolidating your position instead of setting up a new team. So, what do you do? You join a white label SEO reseller program!

Without adding any costs to your company, this also introduces a new service offering. When marketed or bundled with other packages, you will be able to generate more profits without any trouble. SEO requires a highly specialized set of skills, and it will involve a considerable amount of effort on your part to find reliable experts. Why go through the trouble when you can just expand your service offering by joining a reseller program?

Additional Revenue from Existing Clients

This one’s a no-brainer: once you add SEO in your service portfolio, you can just upsell it to your existing clients. It’s a great way to generate more revenue without having to incur any new costs. Most agency owners already know that the consumer acquisition cost is considerably higher than the cost of retaining an existing one; so if you can successfully pitch and sell a new service to them, why not? It’s a great way to generate recurring revenue.

Quality of Service

One of the reasons why SEO reselling is such a great initiative for companies is because it allows you to maintain the standard of service. If you build a rag-tag team of SEO service providers, especially ones with little to no experience, there’s a chance that your company’s goodwill shall take a hit.

To avoid that, it’s best if you stick with professionals. A white label SEO reseller program is such an excellent choice because it allows you to maintain a high standard of service, without cutting deep into your profitability.

Note: Check out Cloudways Reseller Hosting for your agency clients

The Most Popular SEO Reseller Services

As an agency owner, you will want a comprehensive understanding of the services that SEO resellers offer before you can market them. Let’s talk about essential services.

Link building is often considered the cornerstone of good SEO. In search engine optimization, link building focuses on actions taken by an SEO analyst to increase the number and the quality of all inbound links to a website. The goal here is to increase search engine rankings and the amount of traffic on that particular website. To efficiently scale this effort and tap into expert strategies, many businesses turn to link-building outsourcing, leveraging specialized agencies to enhance their link profile.

2. Guest Posting

Guest posting involves writing an article and publishing it on someone else’s website. SEO analysts often offer guest posting because it helps build relationships, and also facilitates link exchanges. It’s a great way to tap into their existing audience and improve your search rankings. Guest posting is one of the most effective B2B lead generation strategies.

3. Content Development

Is the content on your website optimized for search engines? Google, and other search engines for that matter, take a very close look at the quality of your content when it comes to ranking your website. If you want to get your website ranked, you need to make sure that you develop properly optimized content. An SEO analyst can help with that, especially if you have high-converting landing pages.

4. Keyword Optimization

Finding the right keywords to target can be difficult. As an agency owner, you can offer keyword research services to your clients at a significant premium. The right keywords can boost your website to the top of Google’s rankings, whereas selecting the wrong ones can leave a quality post to oblivion.

5. Website Analysis

When was the last time that you had a thorough website assessment done? Many website owners choose this as the first service when they hire an expert, and that’s simply because it gives them a clear idea about how things stand. When you join an SEO reseller program, you will also be able to offer this service to your clients.

6. Detailed Reports

Detailed reports can be produced by a professional SEO expert, not only regarding the current analysis of a website but also regarding the changing landscape of the industry. For instance, trends of different keywords could be identified, and opportunities for the company to shift its focus on to other keywords could also be highlighted.

How to Price SEO Services

There are essentially two different types of pricing models that are popularly used by agency owners. Obviously, you can come up with your own pricing strategy, but these are the ones that are considered industry practice. Here are a few tips from agency owners and professionals who have resold these services.

Flat-Rate Pricing

This generally involves setting a flat rate for your SEO services, and then offering discounts to clients depending upon the number of services that they choose. Here’s an excellent quote from an agency owner:

Nate Nead, CEO @

“We have consistently resold SEO services for over 10 years now. While we have experimented with different models, we have found flat-rate discounts off retail rates for resellers (and affiliates) of 15% to 30% have worked very well.” 

“We not only want our resellers to feel like true partners but want there to be ample incentives for them to actually spend their time selling the service and not managing operations. The rate at which we discount off retail is dependent on the service being offered.” 

“Higher margin link building outreach services, for instance, are likely to have higher SEO reseller discounts than PPC management or social media marketing. Whatever digital marketing service being resold by our agency partners, our team works as the scalable back-office supporting them.”

Multi-Tiered Pricing

Tiered pricing is also quite popular, and generally involves analysing the extent of work to be done, and then coming up with a suitable price for the client. Simon Ensor provides an excellent idea about this.

Simon Ensor, Founding and Managing Director @ CatchWorks

Simon Ensor

“As a way of introduction, I have grown and exited two separate SEO agencies and am currently the founder & managing director of an agency called Catchworks. I’m also an author/commentator for the likes of Search Engine Watch, the BBC and Sky News. 

My current agency is fully remote, working with a network of agencies and freelancers. As such, whilst we have a core team, a lot of our work is ‘re-sold’ to trusted partners. The easiest way to structure an SEO reselling process is through a flat profit margin, but in order to do this, an agency must have a black and white pricing model. Whilst this is great in theory and does work for a lot of agencies, it does significantly limit the flexibility of the agency. This is especially pertinent for growing agencies. 

There are a considerable amount of variables to take into account, some of which do not surface until the relationship is underway. For example, a client may require additional account management time for the core agency, or it may be an account that the agency is willing to make less margin on in order to gain a larger brand name. Additionally, the price and service quality of your suppliers needs to be taken into account.

In short, no two campaigns are the same. Having a flat profit margin is a great place to start from, after all, no-one wants to work for free. However, there needs to be flexibility in order to meet the client’s requirements and also to factor in the account management time required. 

Generally speaking, it’s good to look at what a fair price is for their requirements and then to assess whether re-selling the campaign will fulfill these requirements whilst also including a profit margin. If these factors don’t add up, you should be willing to walk away, or take on the campaign yourself!

At Catchworks we operate a model of only working with highly skilled and vetted partners. We have a clear idea of their pricing and the value we bring as an agency managing the relationship. With multiple other factors in play, we take each campaign’s pricing on a case by case basis.”

The Best SEO Reseller Programs To Choose From

So, willing to make the jump? There are quite a few SEO reseller programs out there, but finding a suitable one can be difficult. Here are some of the best SEO reseller programs to choose from.

1. Marketer’s Center

Marketer’s Center offers one of the best SEO reseller programs out there. All their reviews say the same thing: these guys are trustworthy and affordable. That’s a lethal combo in this business. When you top it up with transparent reporting practices and quality SEO services, you have the recipe for one of the best SEO reseller programs right now. They have served more than 2,000 SEO consultants, and have worked on more than 10,000 websites.

2. PlacementSEO

The company has been around for more than 5 years, and they are renowned for the fact that they sell their SEO to some of the largest marketing businesses in the United States. Their SEO reseller program focuses primarily on link building, audits of technical SEO, keyword research, and a lot more.

3. TextLinkBrokers

TextLinkBrokershave been around since 2003 and have worked with a plethora of different marketing companies. Despite the fact that their prices are a bit steep, they are highly spoken of. They don’t just offer SEO services either; they also provide social media management and content writing services.

4. HubShout

A slightly pricier choice, HubShout gives you a demo of their platform on their website, and they offer a wide range of services, including SEO, local marketing, PPC, localized SEO, and a lot more. They also offer email marketing services. It’s a decent choice for people who need a high-end option.

5. SEOReseller

The aptly named SEOReseller program primarily focuses on clients within the United States. It’s a professional SEO company with considerable pedigree and has managed to separate itself from the competition thanks to a dedicated SEO platform that they created exclusively for resellers.


As you can see, the advantages of joining a SEO reseller program speak for themselves. It’s a fantastic way for agency owners to grow their company and their service offering through white label services like link building, without hefty additional costs. If your agency doesn’t currently offer SEO services to its clients, this may just help you get started! Also, make your SEO campaign successful and visit the cloudways webinar about Eight Steps to Planning Successful SEO Campaigns in 2021.

Q1. What are white label SEO services?

White label SEO services are usually offered by private SEO agencies that take on different SEO projects for clients. They usually offer detailed pricing and produce white label reports. Agencies can partner with white label SEO companies and present the company’s services as their own to clients.

Q2. What is an SEO Reseller?

A SEO reseller is an agreement between an agency and an SEO company to market the SEO company’s services in order to resell them as the agency’s own. Many smaller agencies are able to maximize their profits by working with professional SEO companies and joining their SEO reseller program.

Q3. What is White Label SEO?

White label SEO primarily refers to an arrangement between an agency and a white label SEO service provider, like a SEO company. The agency hands over their SEO work to the white label SEO provider, which offers a discount to the agency, thus allowing the agency to net a profit on the transaction.

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Najam Ahmed

I work as a digital content producer at Cloudways. Besides that, I love to read, and i love to play the guitar. Fan of all things Arsenal and the Patriots. Occasional gamer. I like to fly drones too. Jack of all trades.


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