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Here Is A List Of Top 20 Ecommerce Sites Of Australia In 2019

Updated on February 2, 2018

8 Min Read
Reading Time: 8 minutes

The ecommerce sector of Australia has witnessed impressive growth during the last few years. Last year alone, it grew by 10 percent to $10.5 billion, and this year it is predicted to grow to $11.7 billion, an 11.7% increase.

Top 20 ecommerce stores Australia banner

A major cause for this growth is attributed to the emergence of new  ecommerces stores and the availability of easier payment methods.
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During its expansion over the last five years, the online retail industry in Australia has changed the way retail operations are carried out.

But the winners so far in the ecommerce race are online stores that have taken the lead in making the products far more accessible to users, giving them a more convenient online shopping experience.

To share these insights, we have curated a list of the some of these online shopping websites that are expected to lead the ecommerce trends in Australia this year.

You might also like: Ecommerce Success Story of Christian Sculthorp of Vaporizers Direct

Here you go… The list of top 20 Ecommerce websites of Australia to look forward to in 2019.

1. Ozbargain

OzBargain curates deals from multiple stores across Australia and lists them on its platform. The deals are then used by searchers to get the lowest prices for their purchases. It wouldn’t be wrong to call Ozbargain the groupon of Australia.

Users can upvote the deals that they like, and these deals then appear at the top of the category pages. The best ones are posted on the home page. Anyone can post a deal, but they have to pass the vetting process of the moderator before getting published.

Ozbargain is 28th most sought website in Australia.


2. JB Hi-Fi

JB Hi-Fi is Australia’s biggest home entertainment retailer. It has a wide range of electronic and computer products. It is known for its lowest prices and quality customer support. The JB Hi-Fi is part of a digital business by JBcommercial. The website ranks on 36th place in Australia.


3. Officeworks

Officeworks is one of the leading retailers of office products in Australia. It has an extensive range of products for offices, workplaces, schools and universities, and homes. The company has 160 brick-and-mortar stores in Australia with 7000 full-time employees.

Officeworks was established in 1994 as part of the Coles Myer group of companies. It has grown rapidly throughout the last 20 years, and opened its 100th store in 2007.

Currently, its website’s ranking is at 85th place in Australia.


4. Harveynorman

Harvey Norman website is an extension of the brick-and-mortar chain of stores. Unlike other chain stores that follow a standard set of procedures, all Harvey norman stores (including their online websites) are run by independent franchises.

The website sells a huge range of products, starting from computers and electronic items to bed and bath accessories.


5. Kogan

Kogan is one of the most well-known ecommerce sites in Australia. Starting out by selling televisions, Kogan has now moved to other categories in the Australian online retail market, including groceries, by launching Kogan Pantry back in February 2015.

Items like Nutella, Pringles, toiletries, confectionaries and other cleaning items are available at the Kogan online space for customers to order.

Kogan soon realized that they could only sell so many TV’s to a customer. For this reason, they had to diversify their portfolio if they wanted to continue riding the online retail success in Australia. For them, they wanted consumers to come to Kogan for any product that they might want.

Kogan currently holds 100th website ranking in Australia.


6. Woolworths

Woolworths is the leading grocery shopping website of Australia. In recent years, it has added quite a small proportion of products to its database, but the core market offering of fresh produce and homemade meat still remains its unique selling point.

The website is visited by more than 14 million users each week as it provides quality food on a budget.

It currently ranks on 102nd place in Australian web rankings.


7. EB Games

EB Games is one of the biggest platform-based games reseller in Australia. The store has both online and physical stores under its belt and is known for providing video games of all genre types.

It originally started with digital watches and calculators, but seeing the rising demand of console games, it has switched to console games as its main product offering. Ebgames’s headquarters is in Texas, USA, but operates on a global scale.

In Australia, it ranks on 115th place in web rankings.


8. Myer

Myer is one of Australia’s oldest chain of brick-and-mortar shopping stores. It was established in the late 20th century and has made its mark in the digital world in 1998, when the concept of online stores was extremely nascent.

Today, Myer gets more than 6 million visitors per month. It currently stands at 125th place in web rankings of Australia.


9. The Iconic

The Iconic was founded in 2011 after securing multi-million dollars in funding rounds. Iconic not only houses Australian designers, but has also added a stable of famous international brands, including UK’s top label ‘Brand New.’

Although still a new player on the Australian ecommerce fashion marketplace, the Iconic continues to soar high in comparison with other online retailers. The Iconic attributes its success to its immense following of 700k+ Facebook fans and more than 290k followers on Instagram.

The Iconic

10. The Good Guys

The Good Guys is an Australian chain of home appliances and electrical stores. What makes it stand out from other chain stores is that it provides installation and repair services for the products it sells too.

Currently, it has more than 400k followers on Facebook. The Good Guys sells a wide array of products ranging from electrical appliances to kitchen ware. Most of its products are available on great discounts available through coupons – a regular offering by the store.

The Good Guys

11. BigW

BigW is a discount offering retail chain store in Australia. It sells almost everything under the sun from baby products to men and women accessories and clothing to kitchenware and home appliances. BigW is an extension of Woolworths Limited. It employs more than 20,000 people across Australia and Asia. Its website ranks 138th in web rankings.

The Good Guys

12. Coles

Coles is a chain of supermarkets scattered across the country. It started operations in 1914 and launched its first website in 1996 when the internet was still in its infancy. Coles has more than 100,000 employees, selling everything from baby products to electronics and homeware. It ranks 158th in Australian web rankings.


13. Catch

Catch, formerly known as Catchoftheday, is a deals website in Australia. Due to its increased demand, the company acquired ‘catch’ domain and revamped itself. It is currently one of the most profitable deals and coupons websites in the Australian region. It now sells its own range of products by directly enlisting merchants on the website, operating on both commission and retailing revenue models.


13. Dan Murphy’s

Dan Murphy’s website attracts around two million visits per month. Dan Murphy’s is part of the Woolworths Liquor Group along with BWS and The Wine Quarter, and contributes more than $7 billion in sales to the group.

Dan Murphy is a part of a retail conglomerate that has online operations and skills to scale the operations with the right techniques whilst doing ecommerce in Australia. It currently stands at 197th place in Australian web rankings.


14. Chemist Warehouse

It isn’t fair to talk about ecommerce without discussing pharmacies. Chemist Warehouse is one of Australia’s cheapest online pharmacy. It has every medical prescription under its belt and the best thing about it is that even if you live in a deserted corner of Australia, you can still get your medicines for a fixed shipping price. The Chemist Warehouse online store is part of a chain of brick-and-mortar stores spread across Australia.

According to Australian web rankings, Chemist Warehouse is the biggest online pharmacy of Australia.

Chemist Warehouse

15. Supercheap Auto

Supercheap auto is an Australian automotive retailer. It started operations in 1974, and by 2003 it had stores in Australia and New Zealand. As of now, it has a website that is visited by at least three million visitors every month, along with 300 physical stores. Supercheap Autos ranks 228th place in web rankings.


16. Booktopia

With more than $100 million turnover each year, online Australian bookseller, Booktopia is now headquartered in a bigger facility centre in Sydney. Tony Nash, the co-founder of Booktopia, launched the business with a budget of $10 a day from within the confines of his home back in 2004.

Tony has a background in IT which is clearly apparent when you land onto the Booktopia site, owing to its seamless website navigation experience. What is more surprising is that Booktopia does not have a physical store footprint. It is a complete digital store based in Australia.


17. Ozsale

Back in May, 2014, British Billionaire Sir Philip Green purchased 25% stake in the online deals site, OzSale. This figure alone is enough to get a glimpse of the scale of online commerce that OzSale is offering. OzSale, which began its operations back in 2010, is currently valued well above $500 million approx. with an estimated turnover of over $175 million. With a thumbs up from the TopShop’s top brass, further growth opportunities seem inevitable.


18.Appliances Online

Appliances Online is an online retailer of electrical appliances and homeware. It was started by John Winning after seeing a gap in the homeware industry in 2005. The company is a subsidiary of the family-run Winning Group, and is a part of encompassing Big Brown Box and Winning Appliances. It serves more than 300,000 customers annually nationwide.

Appliances Online

19. Dick Smith

Dick Smith was an Australian retail store chain selling electronic parts and products at amazing prices. It was popular among hobbyists because of its electronic projects. The company had its footprint even in New Zealand and Hong Kong.

However, it closed its physical stores in 2016 after its CEO stepped down ‘having failed to secure a buyer for the stores.’ As of now Dick Smith only operates through its website. The reason for this is that soon after the closure of the brick-and-mortar stores, bought the website.

Dick Smith

20. Fishpond

Based on the Amazon business model, Fishpond used to sell books in Australia and New Zealand. Today, this New Zealand-based ecommerce sites operates in the entire Australian region. WIth more than 13 million items in its catalogue and around 20,000 sales per day. It stands at 757th place in Australian web rankings.


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This was a roundup of top 20 ecommerce stores in Australia that are leading the ecommerce race in 2019. It is possible that we may have missed a couple of best-rated online stores in the region. If that’s the case, please let us know in the comments below.

Read the top trends that are expected to rule Australian ecommerce fraternity.

Share your opinion in the comment section. COMMENT NOW

Sajjad Shahid

Sajjad is an Ecommerce Community Manager at Cloudways. He loves helping out Ecommerce store owners, merchants and marketers in establishing their businesses and startups. Sajjad enjoys playing table tennis and cricket over the weekend.

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