Maximizing Agency Profitability With Floor-to-Ceiling Pricing

About The Webinar

Agency growth depends on getting your prices right. Set them too high, and you will lose out on great opportunities. Set them too low, and you will find yourself struggling to turn a profit. In this webinar, Chip Griffin will discuss how to use floor-to-ceiling pricing to find the right balance. He will offer practical tips to help you dial in the pricing that gets you the clients you want while generating the value you deserve.

Things You Will Learn

• Setting your price floor to ensure that you always do profitable work
• Finding your price ceiling to prevent you from undervaluing your services
• Meeting client budget requirements without giving up your margin
• Tracking client projects to inform better pricing and estimating
• Integrating your team into the pricing process for better results
• Choosing the right pricing model for your client work
• Positioning your agency using your pricing structure
• Presenting your price to prospects to get the result you want

Meet The Guest

Chip Griffin is the founder of the Small Agency Growth Alliance (SAGA). A long-time owner and executive, Chip helps agency leaders build businesses that allow them to achieve their goals. He shares the wisdom of his success and lessons of his failures with clients to inform better decision-making. Chip’s entrepreneurial outlook, digital mindset, and experience in founding and selling multiple businesses enables him to share valuable perspectives that drive transformation and accelerate growth.

Chip Griffin

Founder of Small Agency Growth Alliance