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WooCommerce vs Easy Digital Downloads: The Ultimate WordPress Commerce Showdown

April 30, 2014

4 Min Read
Reading Time: 4 minutes

Customers have become choosy. Businesses have become choosy as well. Choices can make you perplexed. I stand by my point.

In a game of cricket, if an individual player stands out, he is honored as Man of the Match. If more than one player performs par excellence, then it’s really a tough job to select the player. This is where the idea of choice comes into play.

Similarly, it’s really hard to read customers’ psychology. It’s even harder to persuade a customer to buy a product or a service. In the end, it all depends on customer’s choice. This is why I stated that customers have become choosy.  Today, customers specifically look for reliability, durability, user-friendliness, and cost effectiveness. Either you sell physical goods or digital goods, these factors count a lot.


In this blog, I will provide a comparison of WooCommerce and Easy Digital Downloads. Now, the choice is yours. But, a piece of advice is always good. You should select a platform based on what kind of product you are to sell. You should also keep the factors such as support and functionality in mind before making any final decision about using the type of platform that suits and fits all your needs.

It is because every platform uses a distinctively different approach to sell a product. But this is not the final verdict. In the end, it all depends on your choice.


WooCommerce is one of the most sophisticated plugins for doing e-commerce on WordPress. By using this plugin, you can easily transform your website into a comprehensive WooCommerce hosted store. This plugin provides you with enterprise level facilities to run your e-commerce store on WordPress with complete ease.woocommerce

One of the advantages of using WooCommerce plugin is that you get the whole set of premium themes and extensions for your web store.

With an incredible support infrastructure, both at the front-end and the back-end, you get robust and efficient results. It gives you the much demanded Return on Investment (RoI) along with the much needed relaxation.

Payment is where WooCommerce takes the competitive edge over its competitors. You can set a variety of payment modes and terms. Plus, you also have the ability to implement various shipment options.

Furthermore, you can increase the functionality of your WooCommerce website by using paid and free extensions. By using extensions, you can add more payment options, run affiliate program and email campaigns, and much more.

WooCommerce is highly customizable too. You can personally configure the core settings of your e-commerce store. You can make your store unique by using customized e-commerce themes with built-in functionality with a personal touch. You can also use customized widgets for an uninterrupted and smooth navigation of your WordPress e-commerce store.

For better results, instant conversions and increased customer traffic, I recommend you to use the official WooCommerce themes.

WooCommerce is delightfully easy and it might give other e-commerce platforms, like Shopify and Prestashop, a run for their money.

Easy Digital Downloads

For a small online store, Easy Digital Downloads (EDD) is a better option. But, this is again—as I say—not the final verdict. As the name suggests, it works nicely for your digital e-commerce store on WordPress. EDD is a free plugin which provides a simple buy-and-sell infrastructure.

This is not all. By using free and paid add-ons, you can greatly extend the scope of your WordPress e-commerce store. These add-ons can help you out in doing many different things.

If you want to increase your email subscribers, you can use a wide range of e-mail, like MailChimp, iContact, etc.

EDD can also facilitate you in starting an affiliate program through different add-ons. By using such an add-on, you can create a full-fledged affiliate program which helps in boosting your website traffic, leading to massive revenue generation. EDD also has a plugin which allows you to implement a licensing and activation system for your software.

Furthermore, you can also buy different themes for your WordPress store based on EDD.

EDD seems very plain at the start, but it is made to serve a crucial part of e-commerce: the digital side of things. This plugin has the ability to carve out a segment for itself.

Who’s the winner: WooCommerce or Easy Digital Downloads?

Well, in this post, I have described about WooCommerce and Easy Digital Downloads. In principle, both of these plugins provide similar kind of facilities. Both of these plugins facilitate your web store keep running all the year round. I have come to conclusion that:

  • Go for WooCommerce if you want to sell physical products.
  • Go for Easy Digital Downloads if you want to sell digital products.

But the fact remains that it all depends on your choice.

Therefore, it’s a draw. 🙂

Don’t forget to share your opinions and suggestions in the comments section below.

Deploy a super fast WordPress e-Commerce website on Cloudways Click&Go

No matter what your choice is, you need to host your e-Commerce website on a platform which is fast and reliable. Running your WordPress store on cheap hosting can be disastrous as it may not provide the necessary speed and security.

At Cloudways, we provide dedicated cloud servers on our managed WordPress hosting platform. All WordPress cloud servers on the Click&Go platform are hardened for security. Plus, they are optimized for speed, thanks to our Vanish+Memcached+Apache+Nginx combination.

This is why WordPress e-Commerce websites on the Click&Go platform run 40% to 50% faster when compared to other traditional hosting and faster WordPress hosting mediums.

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Salman Mehdi

Salman Mehdi works as Digital Content Producer for Cloudways. In his spare time, he reads books, blog posts, or anything that catches his fancy.

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