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How To Outperform Competitors Using SE Ranking

Updated on August 6, 2018

5 Min Read

Driving more traffic to your site is not a simple task, but it is manageable. The most difficult part is to beat the competition for traffic which becomes tougher with every passing day.

If you want to be ahead of your competitors, you should do a lot of research to figure out what exactly they do online that works. What keywords they are ranking for, what resources they are linking to, what content tactics they use,  and what kind of traffic they get the most.

SE Ranking can help you answer all these questions and a lot more.

What is SE Ranking?

SE Ranking is a powerful SEO platform that offers a complete set of marketing tools great for small business owners who manage their websites as well as SEO professionals and digital agencies. The platform offers everything you need to promote your website and is easy to use even if you have zero experience in online marketing.

Besides all the standard features, SE Ranking also offers unique tools like page changes, monitoring, and even social media management. Let’s dive deeper into the SE Ranking functionality.

Analyze Your Competitors in Search Results

The Competitor Research SEO/PPC tool is very useful to reveal the keywords your competitors are ranking for, learn about their strategies for organic search, gathering m info about their traffic, their budget and the number of clicks.

Analyze your competitors

The Competitor Research tool also helps uncover the strategies your competitors are using in order to acquire paid traffic. You can reveal how their ads look like in Google, what keywords they are using, and how many competitors’ sites are targeting similar audience including keywords. You can also view their advertising history and learn from their failures in order to prevent yourself from making the same mistakes.

Track Website Rankings in Any Location in the World

The keyword ranking tracker helps you acquire a  detailed view of your rankings, data, and traffic you are getting. The tool provides an accurate data on how your site is positioned for desktop and mobile results around the world, as well as in Google Maps and YouTube, paid rankings in Google Ads and SERP features. You can also get additional keyword data such as search volume, competition, KEI, Google Ads suggested bids, etc.

If you want to check your SERP results for a particular location, you can use Google Location Changer tool. No matter where you are, the tool always checks your rankings accurately.

With SE Ranking you can set and promote keywords that are associated with your target URL and get notified if that’s not the case.

You can track keyword rankings on a daily basis or using a set frequency of your choice. If you want to recheck results, it will take a couple of minutes to provide info on your rankings. All rankings, history, and dates of any URL changes are available in the system.

Once you get the required website rankings, you can select the top 10 competitors in your industry and receive a clear overview of their website rankings along with search visibility.

Pick up the Best Performing Keywords

The SE Ranking keyword suggestion tool makes it very easy to find the best performing keywords.  You just need to enter the keywords you think of, choose a country and get plenty of suggestions together with search volume on a monthly basis, along with the suggestion bids, KEI, and rankings.

This tool is an absolute must for PPC as it provides you with information on what works for your niche. Plus it shows you what keywords your competitors are using for ads – just go to the Keywords Research ->Adverts section and review the data.

Moreover, the tool analyzes the TOP 10 search results and organizes your keywords into logical groups. The SE Ranking Keyword Grouper does it very well.

Analyze Your Backlinks

The SE Ranking Backlinks Monitoring tool displays the backlink data of either the domain or your competitors. You can easily find out what links are good or bad, and better understand which ones should be disavowed and potentially removed. There are a few ways to import backlinks: connecting to Search Console, manually adding the list or just inserting your CSV file.

The tool also analyzes your domain against 15 SEO parameters such as Moz DA, Alexa rank, social popularity and a number of external links, etc. You can easily choose and filter all the parameters you want to see.

SE Ranking also monitors and anchors through your backlink profile, revealing unnatural anchor texts and help you protect your site from “heavy” links.

The SE Ranking disavow tool helps you instantly avoid Google sanctions, mark all links as disavowed and generate a disavow file.

After the backlinks analysis, you can customize to get daily reports by email when you have any changes on your links. For example, the tool can detect some adult or spammy links connected to your site. That allows you to instantly react and take countermeasures to protect your brand’s reputation.

The Bottom Line

It’s very important to track the performance of both your website and your competitors. SE Ranking is undoubtedly a valuable tool to use on a regular basis if you want to be ahead of the game. You can also use the SE Ranking API to access data externally.

You can try SE Ranking completely free for 14 days and check out all the features mentioned above.

Disclaimer: This is a guest post by SE Ranking. The opinions and ideas expressed herein are author’s own, and in no way reflect Cloudways position

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Jamil Ali Ahmed

Jamil is an Organic Search Manager at Cloudways - A SEO friendly hosting Platform. He has 14 years experience in SEO, and is passionate about Digital Marketing and Growth Optimization. Jamil is a Minimalist, Observer, Loves Nature, Animals, Food, Cricket & Mimicking :)


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