Do you own an ecommerce store built on WooCommerce? If so, have you ever experienced heavy traffic but low sales in your store? How frustrating it is to have poor sales even at the peak of traffic! You have an influx of visitors to your store, but they leave without making a purchase.
If you have ever found yourself wondering about overcoming this difficult situation of your store, then reading ahead would be the right course of actions you can take.
Table of Contents
- Why Aren’t All Visitors Converted to Your Customers?
- Different Ways to Convert WooCommerce Visitors into Customers
- Faster Loading Website
- Increase the Sense of Urgency
- Rescue Lost Customers
- Display Product Comparison
- Effortless Location of Right Products
- High-Quality Images and Videos
- Catchy Product Description
- Optimization of Checkout Pages
- Using Social Proof as a Marketing Strategy
- Well-Defined Refund Policy
- Limited Access
Why Aren’t All Visitors Converted to Your Customers?
Unlike other blogging or informational sites, ecommerce sites require their visitors to convert into their customers. Although they need traffic and ranking for their site, their ultimate goal is to earn more and more sales. It can only be achieved if the majority of the website visitors make purchases from the store.
The reluctance on the part of visitors in buying your products can be attributed to many large and small drawbacks of your store. Slow loading time of your website to even complicated checkout processes could be the reasons for visitors’ withdrawal from making purchases from your store or abandoning carts.
10+ Ways to Convert WooCommerce Visitors into Customers
1. Faster Loading Website
The speed of your website plays a key role in converting your WooCommerce store visitors into customers. The success of the ecommerce giants like Amazon and eBay are perfect examples of how faster loading benefits an ecommerce store.
There are different easy ways to improve the speed of your WooCommerce store like installing a best WordPress cache plugin in your store which by storing static files (like HTML documents and images) allows visitors to access that page more quickly since the database does not have to retrieve each file every time there is a request.
Optimizing and compressing all the images in your store can make a remarkable difference in your site’s speed. There are plenty of plugins available to help you with it. The AJAX “cart fragment” feature in WooCommerce although a user-friendly feature can impact your page’s loading speed heavily. Thus if possible disabling it in your store would be a good try. You could do this also easily using a plugin.
2. Increase the Sense of Urgency
Procrastination is a curse on humankind. But an ecommerce store can’t afford to have procrastinating customers when it comes to the purchase of a product. Delaying purchases mostly result in losing the sale forever.
Thus it is necessary to impose some urgency on customers for making an instant purchase from your store. This sense of urgency can be created by offering free shipping for a limited time interval, a discount on the cost of the product (for a limited period of time), and by giving low stock notification etc.
3. Rescue Lost Customers
Most of the times, your store visitors don’t make a purchase from your store on their first visits due to payment security concerns, unexpected shipping costs, confusing checkout process etc. and you can’t count on all of them to make a second visit either. Thus you need to have some plans on board to bring them back.
One such effective plan would be to add WooCommerce wishlist feature. Employing a wishlist will help the customer to save the product to buy it later which will ensure sales for the store. There are many WooCommerce wishlist plugins available to set it up on your store.
Notifying the visitor regarding their cart abandonment frequently through the mail would make them return to the store to make the purchase. You can even use plugins to automate the notification process. Employing these ways properly would help your store to earn sales that would have been lost otherwise.
4. Display Product Comparison
It is a common practice among customers while purchasing a product to compare it with that of its competitors’ so that they can make sure they are making the right deal. Thus, by displaying product comparison in your website you can avoid your potential customers from leaving your store to do it themselves.
5. Effortless Location of Right Products
When a potential customer visits your online store, it should be made easy for them to locate the products they want. When they are unable to locate it faster from your product page, chances are high for them to leave your store without making a purchase. Thus your store’s product pages should be user-friendly and should include the following features.
- Product Comparison: Customers look for the best choice when buying something. Thus including product comparison makes it easier to decide, which product is better in terms of features, price, etc.
- On-site search: On-site search includes live search and filters so that customers won’t have to go through a number pages to find the product of their choice.
- Easy navigation: A layered product navigation makes it easy to find a product based on category, price range, color, size or any other available product attribute.
- Live chat platforms: Live chat platforms help customers to clarify any doubt regarding the product before purchasing it and they become double sure about purchasing the product right away.
- Related products display: Displaying upsells, cross-sells, most-viewed products, etc. can help customers find the product they need easily. Using related products plugin you can employ this feature in your WooCommerce store.
6. High-Quality Images and Videos
In an online store, images sell the product most of the time especially in the case of clothing, accessories and hardware products. Thus making your entire store especially product pages visually appealing can skyrocket your sales.
Images speak better than words, so having higher-quality images and videos can even make the customer think that they would miss out on something great if they don’t buy that product.
High-resolution, zoom feature and a 360-degree product view can have a huge impact on the way your product looks on the product page. These features together help the customer closely examine the product and convince themselves of the quality of the product before purchasing it.
7. Catchy Product Description
Catchy, short and precise product descriptions that can blend with the images lure visitors into buying your products. After reading the product description visitors should be convinced to take it to the next level and add the product to cart for making payment.
8. Optimization of Checkout Pages
The major reason behind cart abandonment is the complicated and insecure checkout processes. After making the choice on which product to buy, the next step where customers stumble upon is when they have to make the payment.
Checkout pages should be very user-friendly and fast processing. A slow checkout process which goes through more than two pages has higher chances for resulting in an abandoned cart. But you can avoid this by displaying a progress bar to visitors showing their checkout process.
Optimized WooCommerce checkout also makes customers to make payment easily. Putting so many fields asking visitors to enter their information before checkout irritates the customer and they end up canceling the transaction. Thus by asking only minimal details, you will be able to play it safe.
9. Using Social Proof as a Marketing Strategy
People tend to buy things that other people have bought before and they tend to listen to their comments on the products than the product advertisement itself to make up their mind about buying or not buying a particular product.
Testimonials, reviews, etc. help a long way in building the trust of your products among your visitors. Thus, when they go through your site and read these testimonials and reviews they will have a strong impulse to make the purchase right away. But the authenticity of these proofs is also necessary if you want the visitors to trust them. For that, the social poofs should be accompanied with a full name, image and if possible along and convincing story as well.
Awards and certification also bring the same sense of social acceptance to visitors and instantly converts them to your store’s customers.
10. Well-Defined Refund Policy
Having a clear refund policy is inevitable in increasing sales. The assurance that customers can easily return purchased products makes their purchase easier. They do not ponder over the decision to purchase. Because even if they didn’t like the product they have the option to return or exchange it.
But, simply bluffing about refund policy will have a negative impact on your store’s revenue, thus you need to make sure that your store provides a quick and easy refund to encourages customers to purchase often.
11. Limited Access
When it comes to the subscription products like podcasts, entertainment series, etc. providing limited access can work wonders in acquiring a large number of customers. Giving free trial period for a podcast is a perfect example of it. When users are able to watch some episodes freely for the duration of a month, chances are they would want to watch it even after the trial period’s end thereby persuading them to subscribe to the product.
An ecommerce store’s success is by and large depended upon its customers. Thus any changes or improvement you bring to your store should be made keeping your customers and their needs in your mind. Just because you do not have to face them directly, doesn’t make them any less important. Thus you have to make sure that you have done everything possible to give your customers the best shopping experience in your store and thereby to improve your sales.
Disclaimer: This is a guest post by Haritha from WebToffee. The opinions and ideas expressed herein are the author’s own, and in no way reflect Cloudways position.
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Saud is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at firstname.lastname@example.org