Website design continues to evolve. From AI to experimental navigation, we see changes that reflect emerging technology, new search engine optimization tactics, and the latest graphic design styles.
If you want your website to stay relevant and competitive, keeping up with these trends can help you improve user experience and boost engagement.
In this article, we’ll explore some of the most exciting website design trends for 2025: what they are, why they matter, and how they can improve the way users interact with your site. Let’s dive in.
8 Website Design Trends for 2025
Whether you are a web designer, a developer, or a business owner, staying ahead of website trends can help you create not only visually stunning designs but also high-performing ones.
Some trends you should keep an eye out for are:
1. AI-Powered Personalization
AI continues to be the talk of the town even in 2025.
In website design, this is done by providing a hyper-personalized experience for users. AI is used to gather huge amounts of data, analyze user history, and predict future behavior, which allows websites to tailor content according to users’ preferences. There are a number of ways to add AI to your websites.
This can be seen in multiple ways. Some websites adapt their layout or design depending on the user. Some websites automatically change the language depending on your location. Some e-commerce sites give tailored product recommendations, while some search bars give predictive searches based on your buying history.
You can see the power of AI on Netflix. Notice how their shows and movie recommendations change depending on which account is used? Those were possible through Netflix’s machine learning and AI mechanism.
Spotify also uses this AI-powered dynamic content optimization, as its music and podcast recommendations are made by analyzing the user’s past interactions and behaviors.
All of these can help provide a more engaging experience for the user, which keeps them on your site longer and exponentially increases conversion.
How about on the side of the designers? AI can also help, this time through generative AI. Wix and other design sites already have an AI website generator, where one can create a website based on prompts or keywords. This will simplify the website design process more so the person can focus on fine-tuning the design or putting more of their time into content creation.
Faster landing page creation, data-driven optimization, and quick A/B testing are possible through AI landing page builders and generators, which are available today.
2. Chatbots
AI’s help also extends to customer support. AI-powered chatbots are now smarter and more human-like than ever, which is why it’s no surprise that more and more brands incorporate them into their websites.
An example is Levi’s. Their site has an AI-powered virtual stylist who provides product recommendations, size guidance, and even style suggestions.
Booking.com also has an AI chatbot that can assist users in finding and booking hotels and flights. You can also ask the chatbot any questions or concerns, such as prices and amenities, or request any changes in the booking.
Domino’s Pizza’s chatbot is also incredibly efficient. Users can message the chatbot, enter their order and address, and wait for the delivery. The chatbot can also remember previous orders for easier reordering and even track deliveries in real-time. AI chatbots are becoming increasingly popular in modern website design. By incorporating them into your websites, you make them more interactive, efficient, and, best of all, customer-friendly.
3. Sustainable websites
A study by NielsenIQ revealed that 73% of global consumers are willing to adjust their consumption habits to minimize their environmental impact. Meanwhile, a study from Microsoft Advertising also shows that 81% of consumers say they’d stop using or buying products if they found out those products hurt the environment.
It’s clear that consumers are now prioritizing sustainability more than ever. Sustainability now seeps through lifestyle, clothing, food, products, and even websites.
You read that right. Websites can be sustainable as well! This is done by minimizing the carbon emissions and energy consumption of your site.
You, too, can incorporate this trend by doing the following:
- Using servers powered by renewable energy
- Choosing simple and minimalist designs over maximalist ones to reduce resource usage
- Optimizing images to reduce loading time
- Avoiding heavy scripts, unnecessary plug-ins, and auto-playing videos
- Offer dark mode option as this reduces energy consumption, especially for modern OLED screens
A great example of this is Wholegrain Digital. Their websites and the websites they build are proven to be 67% less polluting than the average site.
4. Voice search
Siri, Alexa, Google Assistant–the rise of these smart speakers also gave way to the rise of voice search.
According to a study by DemandSage, more than 1 billion voice searches take place every month. This is because 90% of people believe voice searches are easier when searching online. 71% of people would also rather speak to search than physically type their query.
Voice search is not only convenient for users but also shows tremendous promise for increasing conversions and sales for businesses.
Fifty-one percent of online shoppers use voice search to research products. Shopping based on voice searches is expected to reach $40 billion in revenue. Forty percent also said that they purchased a product after hearing a voice ad for it.
As you can see, if your website is not optimized for voice search yet, then you are missing out. To join in on this trend, do the following:
- Go for long-tail keywords instead of short-tail ones
- Use more natural and conversational language in your content
- Focus on question-based queries
- Have quick, concise, and direct answers
- Focus on local SEO and “near me” searches, as most voice searches are location-based
- Improve your web speed as voice searches favor fast-loading sites
- Prepare for voice-activated navigation by optimizing for voice-user interface (VUI)
5. Minimalism
Minimalist designs continue to be a staple for websites this year.
These designs were favored as they help minimize user distractions, giving a more intuitive and seamless experience. Simpler designs also lead to faster loading times which is not only great for SEO but for your user’s patience as well. And in 2025 where user satisfaction is the priority, it’s no surprise that minimalism still reigns supreme.
Minimalist websites feature clean lines, simple layouts, a considerable amount of negative space, a limited color palette, and simple typography. Check out the websites of Apple, Balenciaga, or Everlane to see how top brands do a clean and simple layout without being too boring. And if you want to see a more artistic take on hyper-minimalism, visit Scott Snyder’s site.
6. Anti-design
On the other side of minimalism is anti-design. This website design trend features chaotic and asymmetrical layouts, unexpected color combinations, bold and vibrant prints, and experimental typography.
Anti-design is not for everyone especially because of its rebellious and unconventional look. However, they are a great choice for ad agencies, photographers, artists, game studios, or any business that aims to stand out.
Websites that follow this trend are Waka Waka World, Hello Heco, and Wanted for Nothing. Check them out for inspiration!
7. Parallax Scrolling
Parallax scrolling is another not-so-new trend in terms of visual style. But it is still heavily favored by web designers who want to make their site stand out among simpler sites and give it that visual pop.
Parallax scrolling is a web effect in which layered images on a webpage can move along with a user’s click or scroll action. This adds dynamism and interactivity to your website, prompting users to explore it more. It also helps in terms of storytelling, as the effect can help you convey your brand’s message and story more effectively compared to a static image.
Websites that nailed this trend are Gapsy Studio and Kamaboko.
8. Color trends
Pantone’s Color of the Year usually sets design trends in motion. Websites are no exception. This year, we expect Mocha Mousse in background gradients and buttons.
This color also fits with the muted neutral color palette trends for those in the interior design, lifestyle, and wellness sectors. A typical palette can consist of taupes, soft brown, and creams mixed with pastel peach, pale olive, or greige.
If you want a more modern branding, you can pair Mocha Mousse with brighter accent colors like neon yellow or bright blue. This gives your website a more vibrant look. The brighter colors can also be used to highlight your CTAs.
This color trend is not only suitable for websites, but even for your logo, business cards, or social media posts.
Final Thoughts
The website design trends for 2025 clearly show how far technology has come. Gone are the days of simple point-and-click sites. It now harnesses the power of AI, voice search, and experimental web effects.
These trends focus on enhancing performance and user experience while incorporating creative visual elements.
Keep in mind, though, that trends are just a starting point. You don’t need to follow every single trend on the list. Choose one (or two!) that fits with your brand and audience and adjust as needed. That way, you create a website that is not just trendy but usable and impactful as well.
Author’s Bio
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Faviola Publico has been in the digital marketing industry for six years and is currently an SEO Content Writer at BrandCrowd, an online logo design and branding marketplace. She specializes in branding and content marketing strategies for B2B and B2C companies. |
Sarim Javaid
Sarim Javaid is a Sr. Content Marketing Manager at Cloudways, where his role involves shaping compelling narratives and strategic content. Skilled at crafting cohesive stories from a flurry of ideas, Sarim's writing is driven by curiosity and a deep fascination with Google's evolving algorithms. Beyond the professional sphere, he's a music and art admirer and an overly-excited person.
