Creating Compelling Websites for Clients

Lesson 2: Delivering an Effective Website

Now that you’ve developed a holistic approach to developing a conversion-ready website, it’s time to put the plan to action. There are multiple facets to producing a compelling site, starting from creating a user-intuitive information architecture, and going on to planning your critical pages around blocks of content and engaging calls to action.

In this lesson, you’ll learn to do all that, as well as to use the site to express your brand’s unique values and aesthetics for heightened user engagement. By the time you’re done, you’ll be fully informed on masterfully guiding the user’s attention where you want it to go. And you’ll have the tools to make sophisticated decisions on building, launching, and iterating sites for conversion.