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Creating Compelling Websites for Clients

Course Outline

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Lesson 1: Planning an Effective Website

There’s more to an effective website than conveying a particular message – for a site to meet its purpose, it must compel visitors into performing the action you wish for them to take. Whether this action takes form in making a donation, signing up for a course, or purchasing a handcrafted tabletop, you need to approach website design with conversion first in mind.

In this lesson, you’ll learn how to identify the value your clients are looking for from their websites, understand how to incorporate their objections within your approach, and harness the power of social proof for conversion.

Download a free copy of the book “How to Encourage Clicks Without Shady Tricks” by Paul Boag to further your expertise on making even more effective websites.

  • Book: How to Encourage Clicks Without Shady Tricks

Course Instructor

Course Instructor

Paul Boag

Paul Boag

With over 25 years of experience in digital strategy and UX design, Paul Boag has been helping organizations like PUMA and Doctors Without Borders optimize digital technologies. He’s also an accomplished author and speaker, with six published books and a frequent presence at international conferences.