There are two main elements that you need to consider to have a successful ecommerce website. The first one is getting qualified traffic to your website. Once accomplished, increasing your conversion rate should be your focus.
Driving up the percentage of visitors to your website – who convert into leads or buyers – is at the core of your survival as an online business. If you are not utilizing ecommerce tools available, that are custom made for improving your conversions, you’re losing a ton of money.
The following are six tools that successful online retailers are using every day to bring in more sales from their traffic.
1. Google Analytics
This ecommerce tool is one of the oldest ones around and has been considerably improved over the years. It’s easy to set up, and its free version offers a wide range of functions.
In order to optimize your website, you need as much data about the visitors to your site as you can get and Google Analytics delivers. What pages are they spending time on? How long are they on those pages? What links are they clicking on? These data are just a small subset of a huge sample that may contain many data points – this powerful software gives you detailed information about everything you need.
Perhaps the biggest benefit of Google Analytics is its ability to work with Google marketing products such as Google Ads and AdSense just to name a few. You also get insights in terms of what specific ads people are clicking to your website from and what pages they’re landing and where they go from there.
Metrilo is a comprehensive marketing platform for ecommerce stores. It contains a wide array of features (Analytics, CRM and Email Automation) that can help you nurture visitors into regular buyers.
Data is key for optimizing your website and conversion rate, and Metrilo offers a thorough set of instant reports that can help you understand both your traffic and user behavior on your website.
An important part of conversion rate optimization is how your store funnels visitors from leads to regular customers. Metrilo’s email marketing automation can help nurture these valuable leads. For example, an important part of optimizing for conversions is making sure leads understand your products. Create a welcome series with Metrilo and introduce people to who you are what you offer to erase any hesitation they might have. With Metrilo’s email automation you can also send browse abandonment emails to help sway window shoppers. If they abandon the checkout, Metrilo will send them an email sequence designed to get them back to buy.
Once you get them in the door, Metrilo can nurture those customers through a variety of post purchase thank you emails and cross sell opportunities.
Metrilo provides a 14-day free trial (no credit card needed), so you can try it out and find which feature will make the biggest difference for your store.
HumCommerce is a trending ecommerce conversion rate optimization (CRO) tool. It provides behavioral analytics in addition to traditional analytics (traffic data, traffic source, etc.). Behavioral analytics consists of visitor session recordings, heatmaps, A/B testing, etc.
Use HumCommerce to convert more visitors to buyers on your ecommerce website. You can seamlessly integrate HumCommerce with all the top ecommerce stores such as WooCommerce (WordPress), Magento, Shopify, Prestashop, etc. Once integrated, the tool starts tracking data immediately and gives you useful insights to maximize profits.
The best thing about HumCommerce is that it takes care of all the aspects of ecommerce analytics, from visitor behavior on the website to cart abandonment and sales funnels.
You can start using HumCommerce for free.
A powerful aspect in relation to improving the conversion rate of a webpage is being able to test variations of the page in order to see which variant sells the best. In marketing, A/B testing allows you to try out different page layouts, color schemes, ad copies, text fonts, and numerous other variables to see which perform the best.
It also enables you to test conversions by showing a different page to visitors based on what ad they came to your website from, whether they’re returning or new visitors and other variables. Testing is a critical part of marketing, and Optimizely helps you do this. It comes with a free 30-day trial.
5. Crazy Egg
This powerful ecommerce optimization tool falls under the umbrella of heatmap software. Basically, this type of software indicates which parts of your website are getting the most attention from visitors. When contrasting this with those parts getting the least attention, you have information upon which to base changes to your site that will better engage visitors, which is an important step in getting them to convert into a customer. For example, you’ll want to place a “Subscribe” or any other call-to-action buttons on parts of a webpage that are receiving good visitor attention. Another selling point of this particular software is that it integrates with Optimizely. Crazy Egg also offers a 30-day free trial, which should give you a good idea of what it can do for you before you have to make any financial commitment.
Forms have always been an important part of capturing leads on websites, and this is just as true today. You can go through a lot of trial and error attempting to come up with your own forms that have a decent rate of conversion, or you can simply use Leadformly.
Unlike many form builders that focus only on making the creation of a form as easy as possible, this tool also zeros in on ensuring that it’s a high-converting form. Some forms might ask someone to sign up for an email newsletter while another may be to get someone to sign up for a webinar.
With Leadformly, you’re able to select from among an array of form templates that have already tested for various purposes, so you’ll have impressive conversions right from the start.
Marketo is a tool dedicated to sales automation, so your business can work smarter rather than harder when it comes to getting leads and then converting them into buyers. This sales software readily integrates with most CRM software, so there won’t be much manual inputting of customer data. It shows your sales team the most valuable customers and hottest leads, so they can spend their time more efficiently. There’s no better software for moving website visitors into and through the sales process of becoming a lead, then a buyer and then a loyal customer.
Tools for Your Survival and Growth
Those listed above are just a few of the multitude of ecommerce tools available for you to take advantage of your ecommerce store. Use any of these tools and give your business a competitive edge over your competitors.
In fact, almost any growing company in any industry is undoubtedly already utilizing such tools to achieve growth. Therefore, adopting such tools to enhance your own ecommerce sales may be as much a matter of survival in a competitive market as it is a means for growth.
We have included both free and paid tools in the list, but even most of the paid tools have free trials, so you can give them a try. Especially if your sales seem to be slowing down or are in a slump, give some or all of these tools a try, and watch your conversion rates shoot upward.
Now it’s your turn to contribute to this article. 🙂 If you have ever used any ecommerce tools that can drive more sales, please mention in the comment section below. We would like to include that as well in this article!
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Saud is the WordPress Community Manager at Cloudways - A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at email@example.com