Ecommerce SEO tools are designed to help you better understand the performance of your store and figure out key opportunities and areas of growth that can help you grow your store. As the world moves past COVID, there has been increasing interest in the ecommerce model.
Today, almost 20% of all global sales are e-commerce-based. If you want your store to thrive, you will want to make sure that you follow basic SEO practices, which include both on-page and off-page SEO, as well as keyword research, link building, and others.
Thankfully, instead of doing everything on your own, there are a few ecommerce SEO tools that you can use to improve the SEO performance of your website. The following list includes both paid and free options.
The 10 Best Ecommerce SEO Tools
Here are the 10 best ecommerce SEO tools that you can choose from.
Ahrefs is at the top of our list, and for good reason. Ahrefs is an excellent ecommerce SEO tool that can help you with keyword research, competitor analysis, link building, and a lot more. It is a phenomenal ecommerce SEO tool that you can use to quickly and efficiently conduct a comprehensive SEO audit of your ecommerce store.
From identifying broken links to figuring out where your posts rank, Ahrefs is an excellent tool that can give you a comprehensive idea about where your website ranks and how far you have to go. It can also help you conduct a thorough backlink analysis, and help you find pages that link to your competitor alongside those pages that link to you. It’s one of the best tools that you can use to figure out how your store is performing.
- Content Explorer to compare your website’s content
- Track key metrics
- Compare website performance with others in the industry
- A complete all-in-one ecommerce SEO tool.
Next up, we have KWFinder. It is another fantastic ecommerce SEO tool that you can use to find trending keywords. If you are looking for some of the best ecommerce tools to supercharge your business growth. As the name suggests, KWFinder is a great tool that you can use to quickly research for different keywords.
The user interface is clean and efficient, and it presents all the information you need at your fingertips. If you are not interested in getting more comprehensive feedback about your keywords and just need something that’s fairly basic and gives you enough actionable data, you should definitely consider KWFinder.
- Very simple interface
- Ideal for evaluating SERP competition strength
- An informative and intuitive dashboard
3. Google Search Console
Google Search Console is a phenomenal tool that you can use to measure your website’s search traffic and to get a comprehensive report on its performance. With detailed Search analytics, you can easily get your content ranked on Google. It also lets you submit sitemaps as well as individual URLs that you can submit for crawling.
This is a fantastic tool that will give you detailed reports on how Google perceives your website, and what you can do to improve it. If you are looking for an excellent ecommerce SEO tool, this is it. Google Search Console is widely ranked as one of the best SEO tools for ecommerce sites.
If there are any serious issues, you can also use Google Search Console to identify and fix them.
- Google owns this
- A necessary tool for ecommerce SEO marketers
- Ideal for tracking and optimizing your website
- Gives you comprehensive performance data.
Get Expert Insights About Ecommerce SEO from Taran Nandha, CEO of Growth Natives
4. Google Analytics
Another fantastic ecommerce SEO tool that you should absolutely be using is Google Analytics. It is designed to help give you a real-time overview of the number of people using your site, and it also tells you how they interact with it.
If you are looking for the best ecommerce SEO tools that you can use, this is a great choice. Above all, it’s free. If you want your ecommerce store to rank highly on Google, you need to understand how to track your traffic carefully. Analytics is a fantastic way of doing just that.
- Real-time accurate reports
- Very simple interface
- You can easily set up multiple views
- It’s free!
In the same vein as KWFinder and Ahrefs, we have SEMRush. If you need an ecommerce SEO tool that you can use for optimizing your store as well as your conversion rate, you can’t go wrong with SEMRush. It is a phenomenal tool that gives you all of the information you need to identify which posts rank high, and which ones need to be improved.
SEMRush is used by some of the world’s leading brands too. When it comes to keyword research, especially PPC keywords, it’s a great choice. Similarly, it also has options for on-page and off-page SEO too. Like Ahrefs, you can also use it to identify major keywords.
- Position tracking tool
- Hyper-targeting via ZIP codes
- Reports for discovering competitors
- Integration for Google Data Studio
6. Moz Pro
Moz is a household name in the SEO industry. If you are looking to go one step further with Moz, go with Moz Pro. Moz Pro is one of the top ecommerce SEO tools that you can use to track your SEO performance. It gives you access to a wide range of research tools and resources that you can use to better understand SEO and inbound marketing as a whole.
It also comes with a 30-day free trial, and it’s great if you want to run campaigns to promote seasonal products.
- Fantastic research tool
- Excellent resources section
- Lets you know about important crawler issues
- Fantastic dashboard with detailed information about your overall SEO performance.
If you are looking for a free option, you should consider Ubersuggest. It is a free SEO tool that was made by Neil Patel. Ubsersuggest gives you a host of ideas that you can use in order to optimize the content on your website. It has a host of different features, such as the keyword ideas section that you can use to get long tail versions of a simple keyword.
You can also get detailed SERP overviews and content ideas, which is similar to BuzzSumo, but works in a much simpler manner. Ubersuggest is a great tool that you can use to figure out how your competitors are performing. It’s also great for site audits too, as it gives you detailed information based on organic monthly traffic and keywords.
If you are looking for reliable ecommerce SEO tools, you can’t go wrong with this one. Whether you are running price comparison websites or a regular ecommerce store, this is a great tool to use.
- Reliable data
- Regularly updated
- Convenient and easy-to-use
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If you need a tool that’s ideal for figuring out the best opportunities to sell on Amazon, go with Helium10. It’s got a fantastic tool that you can use to compare and find products in a comprehensive ASIN database of more than 450 million products. This also lets you find thousands of keywords. You can also write listings like a pro and manage your business as efficiently as possible.
It’s one of the best ecommerce SEO tools for store owners.
- Gives you detailed product information
- Lots of impactful keywords
- Lets you access outside traffic as well.
Improve Your Ecommerce SEO Strategy with Tips from Julian Goldie, the CEO of Goldie Agency
9. Raven SEO Tools
Raven SEO Tools is one of the best suites of ecommerce SEO tools that you can use to conduct in-depth SEO and SEM competitor research. You can easily understand keyword choices for your competitors, review landing pages, and figure out impactful ad copy as well.
It offers fantastic reports and lets you integrate all of your other social media marketing tools into one as well. This is also a great tool for optimizing your ecommerce product page SEO.
- Comprehensive insights
- Keyword tracking tools
- Integration with Google Data Studio
- Site Auditor tool
- Keyword rank checker
10. Google PageSpeed Insights
Google PageSpeed Insights is ideal for figuring out issues on your website and identifying areas of opportunities. This can help you improve Core Web Vitals and ensure that it loads up quickly. It’s one of the best SEO tools for ecommerce as it’ll give you a comprehensive idea about your website’s overall performance.
Oh, and it’s free too!
- Detailed reports
- Comprehensive insights
The Main Benefits of Using Ecommerce SEO Tools
There are plenty of benefits that you get for using ecommerce SEO tools. These include:
- More accurate reporting: you can easily get an understanding of where your ecommerce store ranks.
- Identify content gaps: you can understand content gaps based on your competition’s performance.
- Identify keywords: these tools can also help you identify essential keywords to target.
- Create a content strategy: using an ecommerce SEO tool can help you create a better content strategy.
- Write better product descriptions: it’s a fantastic tool to use for writing better product descriptions.
What Ecommerce SEO Tools Are You Using?
Now that you understand the importance of using ecommerce SEO tools, which ones are you using? If you aren’t already using one, now might be the right time to invest in one so that you can improve your website’s performance!
Moreover, in order to follow a 360-degree approach in leveling up your ecommerce seo checklist, read the following actionable in-depth articles related to your seo goals for the year:
- The Ultimate Guide for Ecommerce SEO to Boost Rankings
- How to Sell Ecommerce SEO Services to Improve Revenue
- 16-Point Ecommerce SEO Checklist
- Ecommerce Product Page SEO: 10 Best Practices to Follow
Q1. Is SEO good for ecommerce?
Yes! SEO is very important for ecommerce as it’ll help you rank better and target critical keywords. By optimizing relevant keywords in your website, you can make it much easier for people to make important buying decisions.
Q2. Which tool is best for SEO?
There’s no “best” tool for ecommerce. Here are some of the most popular tools that you can use:
- Google Analytics
- Google Search Console
- Raven SEO Tools
Q3. How do I use SEO for an ecommerce website?
You can use SEO when writing product descriptions or when updating landing page content. It’s also important for you to optimize the content throughout your ecommerce website, as well as take a look at the technical side of things.
Q4. What ecommerce platform is best for SEO?
The top options include:
- WooCommerce as the best overall ecommerce platform
- Shopify if you want a hosted option
- BigCommerce if you want an affordable, hosted option
- Wix for a beginner-friendly platform
- Ecwid that comes with a free plan.
Customer Review at
“Great performance for the price, and plenty of control”
Sean P [SMB Owner]
I work as a digital content producer at Cloudways. Besides that, I love to read, and i love to play the guitar. Fan of all things Arsenal and the Patriots. Occasional gamer. I like to fly drones too. Jack of all trades.