Unpack Your IP Workshop™

In Unpack Your IP Workshop™, we walk you step-by-step through how to unpack the core “intellectual property” of your agency. Gone are the days that you can tout your many years of “experience” as your unfair advantage. In order to be competitive in today’s agency landscape, you need to take your lessons learned in the trenches and turn your experience into a core proven process, and then package and name your methods. This "do" challenge will have you identify the various processes, methods, and frameworks that you likely take for granted in your day-to-day work, and turn them into defensible intellectual property.

1. Notes
2. Workbook