The Operations Playbook System™

In this high-impact session, Brent walks you through the foundation of a scalable agency: your operations playbook. If your business still relies on you for every decision, delivery, or task—this session is for you. You'll uncover how to document the critical 20%, take inventory of your current processes, and map out core systems across marketing, sales, fulfillment, and finance. Learn why ambiguity kills scale, how to think in outcomes, and what it really takes to delegate confidently. Real-world examples, audience hot seats, and tactical walkthroughs will help you create SOPs that remove you as the bottleneck—so your business can grow without burning you out.

1. Notes
2. Workbook
3. Team Member Huddle Doc
4. SOP Index