The Lead Gen Webinar System™ [Part 1]: Building Your Deck Workshop

This session is part of the Lead Gen Webinar Sprint, where Brent guides participants in building a high-converting webinar deck designed to generate qualified leads. Brent walks through how webinars help educate prospects, build tension, and drive them to take action—typically by booking a strategy call. He outlines the key elements of an effective deck: defining a clear offer, identifying core audience problems, introducing three strategic mindset “shifts,” and structuring content using a proven framework. Brent emphasizes outlining the deck before designing it, incorporating client case studies as proof, and aligning all content with the final call to action.

1. Big Idea + Deck Template

• The Lead Gen Webinar System™ [Part 2]: Deck & Funnel Review