The Agency Playbook Sprint [Part 1]: Framing Your Agency Playbook

Think of your playbook as your agency’s operating manual—organized, accessible, and built to grow with you. In this foundational session, we’ll guide you through setting up the digital infrastructure of your playbook so it becomes a living, breathing resource for your team. You’ll learn what to include, how to organize it, and how to make it the go-to hub for your agency’s SOPs, systems, and workflows.

Mission MateriaLs

1. SOP Template
2. SOP Example
3. Playbook Template
4. Agency Process Suite

• The Agency Playbook Sprint [Part 2]: Setting Up Scorecards to Measure and Manage