Rethinking the Customer Journey with John Jantsch

Marketers like to talk about the accelerating change of all things marketing, but the thing that’s changed the most is how buyers choose to become customers.
Growing a business today isn’t as much about creating demand funnels as it is about organizing behavior into the perfect customer journey.
In this session best-selling author, John Jantsch reveals an innovative framework for blending Marketing, Sales, and Service efforts to create the path that attracts and retains ideal customers and clients.

• The 7 stages of the Marketing Hourglass
• How to use the journey to select ideal customers
• How to create a journey that allows you to charge far more than competitors

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

1. Workbook