Church and Nonprofit Agency Visionary Outreach Cuts Load Times from 13 to 3 Seconds After Switching to Cloudways

About Visionary Outreach

When Jonathan Price founded Visionary Outreach, he had a clear mission: provide churches and nonprofits with affordable, effective marketing built specifically for them, organizations that had long been underserved by an industry that rarely had their unique needs in mind.

Like many growing agencies, Jonathan faced a painful hosting reality with unreliable platforms, daily downtime, and support teams that left clients waiting. One particularly brutal day saw a client’s site crash 4 times, taking over 2 hours to resolve, proving the status quo simply wasn’t sustainable.

The switch to Cloudways changed everything. From load times plummeting from 13 seconds to just 3, to enterprise-level security and support that never drops the ball, this story is one you won’t want to miss. Read on to see how it all unfolded in this case study.

Cloudways: Let’s start at the beginning. Can you tell us the story behind Visionary Outreach and what pushed you to build a marketing agency focused on churches and non-profits?

Jonathan Price: After spending over four years in the marketing industry, I realized that churches and nonprofits didn’t have access to marketing that was affordable, effective, and built specifically for them.

Options existed, but none of them truly fit what these organizations needed. That’s why I started Visionary Outreach. I also wanted to build something that could have a real impact on the local communities these organizations serve.

I also wanted to build something that could have an impact on the local communities these people serve.

– Visionary Outreach’s proven results: helping churches and nonprofits grow their communities through targeted, affordable marketing strategies. (Source: Visionary Outreach)

Cloudways: Before Cloudways, what did your hosting setup look like? What were the day-to-day frustrations or “this can’t keep going like this” moments you were dealing with?

Jonathan Price: Our hosting was set up through other platforms, which were decent, but they didn’t offer the customer support or ease of use that Cloudways provides. We also experienced 2 hours of daily downtime on one of our hosting platforms for a week!

Cloudways: Was there a specific incident that made you realize you needed to change hosting providers? Maybe a site going down, slow performance during a campaign, or a client complaint that stuck with you?

Jonathan Price: Yes. One of our clients’ sites went down 4 times in a single day on a previous hosting platform, and resolving each outage took over 2 hours with their customer service team. It was an absolute nightmare.

That experience made me realize that with Cloudways, our clients would have access to customer support they could actually be confident in, backed by a reliable hosting provider.

Cloudways: When you started evaluating new hosting options, what mattered most to you as an agency serving mission-driven organizations? Price, reliability, performance, support, or something else?

Jonathan Price: All of the above. We wanted to ensure that the platform our mission-driven organizations had access to not only offered the same level of hosting as most businesses but also provided a quick, affordable hosting service.

– Visionary Outreach’s site scored a 96 performance rating on PageSpeed Insights, with an FCP of just 0.8 seconds, proof that fast, reliable hosting directly translates to real results.

Cloudways: Walk us through the moment you chose Cloudways. What made you feel confident enough to say, “Yes, this is the platform we’ll build on”?

Jonathan Price: I became truly confident in the platform after migrating our first client. That’s when we saw firsthand how easy it was to use, how responsive the customer support was, and how accessible it was—especially for our mission-driven organizations.

We also felt confident because Cloudways uses comprehensive, multi-layered security featuring Imunify360. With Cloudways, we know our clients are protected from malware and other attacks.

Cloudways: How was the onboarding and migration experience? If you had to explain it to another agency owner in one sentence, what would you say it felt like?

Jonathan Price: Cloudways makes onboarding and migrating your websites as easy as 1, 2, 3.

– Cloudways’ Migration Tools make moving WordPress sites seamless and hassle-free, exactly the onboarding experience Visionary Outreach needed to confidently scale.

Cloudways: Since moving to Cloudways, what changes have you actually seen in your business? Think performance improvements, uptime, faster launches, fewer support fires, or even time saved per week.

Jonathan Price: One of the biggest changes we noticed was speed. On other hosting platforms, our clients often struggled with slow load times and frequent downtime. After switching to Cloudways, those problems practically disappeared.

The most impressive data point: our load times dropped from 13 seconds to just 3 seconds—without changing anything else. The reliability and performance of Cloudways have made it much easier to onboard new clients.

Knowing we have a hosting platform we can trust has given us the confidence to scale, and our client satisfaction has increased as a result.”

Cloudways: Are there any specific Cloudways features or add-ons you now rely on every day? Maybe something that surprised you with how much impact it had once you started using it.

Jonathan Price: One of the biggest ones for us is the Cloudflare Enterprise add-on. It ensures our sites are both fast and secure. We also find the WordPress add-on incredibly effective for managing all our client sites in one place.

– Cloudflare Enterprise add-on delivers the speed, security, and reliability that Visionary Outreach relies on every day to keep its clients’ sites running at peak performance.

Cloudways: You’ve likely used or tested other hosting providers before. In your own words, how does Cloudways compare when it comes to running multiple client sites and delivering consistent results?

Jonathan Price: Using Cloudways is a night-and-day difference compared to any other hosting platform we’ve used. Cloudways is like having access to enterprise-level hosting and performance, but at a price everyone can afford. Once we found Cloudways, we never looked back.

Cloudways: If another digital marketing agency is on the fence about Cloudways, what would you tell them from your own experience, and what kind of results should they realistically expect?

Jonathan Price: If you want a hosting provider that has your interests in mind, choose Cloudways. They’ll work with you when it comes to migration and any issues you may run into.

Every customer service agent is a product expert—and I mean that seriously. There hasn’t been a single question I’ve had that they couldn’t answer or help resolve. You’ll never have to worry about hosting issues again after switching to Cloudways.

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