Web Agency BizWin Scales Global Growth with Cloudways’ Managed Hosting, AI Copilot, and Agency Partner Program

About BizWin

BizWin helps small businesses grow by connecting them to local communities. It offers online directory listings, website design, and SEO services. The company started in New Zealand and is now expanding into other countries like Australia and Canada.

As BizWin grew, its old hosting provider’s technology became outdated. This made it hard to scale efficiently and risked slower website speeds for clients. Leo Zeldenrust, the founder, knew he needed a more modern and flexible hosting solution.

This need for a reliable, high-performance platform led BizWin to choose Cloudways. The decision was based on its strong speed, easy scalability, and fair cost. This move would ultimately improve their workflow and build greater client trust.

Cloudways: To start, could you tell us more about your business background, including the size of your team, the types of clients or markets you serve, and the unique value that sets you apart in your industry?

Leo Zeldenrust: BizWin began in New Zealand with the goal of helping small and medium-sized businesses gain visibility and connect with their local communities. While I personally oversee most of the daily operations, I’m supported by a dedicated virtual assistant and a trusted local SEO agency partner who manages more specialized SEO projects.

Our core markets are New Zealand and Australia, where we’ve established BizWin directories that provide free and affordable business listings alongside web design and SEO services. We’re now expanding internationally, with BizWin offering global digital products and new platforms launching soon in Canada and the United Kingdom.

What sets us apart is our blended model: not just web design or SEO, but an ecosystem that combines local business directories, affordable digital services, and community-driven initiatives. This allows BizWin to deliver practical, scalable solutions for businesses that want to grow their online presence without the high costs often associated with digital marketing.

– From their Tauranga office, BizWin facilitates online visibility and digital services for businesses across New Zealand and Australia.

Cloudways: What challenges or limitations were you facing with your previous hosting provider that made you start looking for an alternative, and how were these issues affecting your clients’ websites and your overall business efficiency?

Leo Zeldenrust: Our previous hosting provider delivered good products and service, but I began to notice that their infrastructure was becoming outdated. As BizWin expanded into multiple regions, I needed a platform that could keep pace with modern demands; faster speeds, more flexibility, and technology that evolves with the industry.

The limitations made it harder to scale efficiently, and I knew that relying on older infrastructure could eventually affect both client website performance and overall business productivity. That’s when I started looking for a more innovative, future-ready solution.

Cloudways: How did you evaluate and compare different hosting platforms before choosing Cloudways, and which factors, such as scalability, speed, support, or cost, carried the most weight in your final decision?

Leo Zeldenrust: When evaluating hosting platforms, I took into account both recommendations from trusted sources and our own business requirements. Since BizWin uses DIVI theme as our primary website builder, I reviewed the hosting providers that DIVI recommends, which included Cloudways.

We compared a range of options across factors like scalability, speed, reliability, support, and cost. Cloudways stood out because it combined the performance and flexibility we needed with an affordable monthly rate that made sense for our growing portfolio of websites.

The fact that it was also recommended by DIVI gave me additional confidence that Cloudways would be the right choice for BizWin.

– BizWin builds client websites using the DIVI Theme — a flexible, performance-optimized WordPress builder fully compatible with Cloudways.

Cloudways: Where in your workflow or project delivery process did you see the biggest improvement once you migrated to Cloudways, and how did these changes impact your client relationships or your internal productivity?

Leo Zeldenrust: The biggest improvement we noticed after migrating to Cloudways was in the overall efficiency of our workflow. The user-friendly interface and centralized dashboard give us full control over our hosting environment, which makes day-to-day management smooth and straightforward.

Another standout has been the support. The AI-powered chatbot resolves most inquiries instantly, and when we need further help, a real support agent is available almost immediately. This responsiveness saves us time and ensures we can resolve issues quickly without delays.

These improvements directly impact our client relationships as well. On our website, we openly present our hosting packages to clients, and being able to reassure them that their websites are powered by a reliable, well-supported platform like Cloudways gives them confidence in both our services and their long-term online success.

– BizWin delivers reliable performance with Cloudways’ managed hosting — featuring 24/7 monitoring, automated backups, and enterprise-grade security.

Cloudways: Why was performance and uptime so critical to your agency’s work, and can you describe specific situations where Cloudways’ infrastructure directly helped you avoid downtime or client dissatisfaction?

Leo Zeldenrust: Performance and uptime are at the heart of any reliable hosting environment — for us, they’re absolutely non-negotiable. Even a short disruption can undermine client trust, so having a platform that delivers stability is essential to our work.

There have been occasions where our servers showed unusually high CPU usage. With Cloudways, we were able to monitor the situation in real time and quickly scale up server resources. Combined with the built-in Cloudflare integration, which further optimizes performance and security, these tools ensure that our clients never experience downtime or service disruptions.

– Real-time server monitoring and Cloudflare integration help BizWin maintain performance and uptime for all client websites.

That ability to take proactive action not only protects our clients’ websites, it also reinforces our reputation as a dependable partner who delivers a seamless online experience.

Cloudways: Who on your team interacts most with the Cloudways Platform day to day, and how has the ease of use, automation, or management features helped them save time or reduce technical complexity?

Leo Zeldenrust: As the general manager, I’m the one who interacts with the Cloudways Platform on a daily basis. What immediately stood out to me is how intuitive and user-friendly the backend is. Tasks that would normally require technical expertise can be managed quickly and efficiently without any unnecessary complexity.

– The Cloudways Platform provides BizWin with a centralized, easy-to-use hosting management dashboard.

This ease of use saves me significant time and allows me to resolve issues swiftly, rather than getting bogged down in technical troubleshooting. It means I can stay focused on growing BizWin and supporting our clients, while still having full confidence in the stability and performance of our hosting environment.

Cloudways: When you first started using Cloudways Copilot, how did its AI-powered recommendations or support shape the way you manage hosting tasks, and what difference has it made in your decision-making or client servicing?

Leo Zeldenrust: I’m still in the process of fully exploring Cloudways Copilot, but even at this stage, I can already see its value. The AI-powered notifications regularly alert me to potential technical issues, which allows me to take immediate action — either manually or with the assistance of the Cloudways Support Team.

This proactive monitoring is a big advantage. It gives me peace of mind knowing that issues are flagged before they can escalate, and it helps me deliver a more reliable service to clients. As I continue to integrate Copilot into my workflow, I can see it becoming an even greater asset in streamlining hosting management and decision-making.

Cloudways: Which aspects of the Cloudways Agency Partner Program have been most valuable for your business, such as co-marketing, lead referrals, or exclusive resources, and how have these benefits helped your agency grow?

Leo Zeldenrust: The Cloudways Agency Partner Program has been a great fit for our business because of how simple and practical it is to use. Setting up custom referral links for each project was quick and straightforward, and we’ve been able to integrate them directly into our client websites.

– Through the Cloudways Agency Partner Program, BizWin integrates referral links and strengthens client trust with a ‘Powered by Cloudways’ badge.

Most of our BizWin projects now include a “Powered by Cloudways” link in the footer, each with its own unique referral link. This makes it easy for me to track which channels are generating new leads for Cloudways, while also reassuring our clients that their websites are backed by a trusted, high-performance hosting partner.

The program not only provides us with an additional revenue opportunity, but it also strengthens our positioning by showing clients that we’re aligned with a leading hosting provider.

Cloudways: How has being part of the Agency Partner Program influenced the way you position your services to clients, and do you feel it has given you an advantage in winning projects or building trust?

Leo Zeldenrust: Being part of the Cloudways Agency Partner Program has definitely influenced the way we position our services. When we present hosting packages to clients, we can confidently explain that their websites will be backed by Cloudways — a globally recognized and trusted hosting provider.

This association adds an extra layer of credibility to BizWin and helps build immediate trust with new clients. It also gives us a competitive edge when bidding for projects, because we’re not just offering web design or SEO, we’re offering a complete solution supported by an industry-leading hosting platform. That reassurance often makes the difference in winning projects and building long-term relationships.

Cloudways: How would you recommend Cloudways to other agencies or businesses in your niche, and what advice would you share with those who are unsure if making the switch would deliver the same results you’ve experienced?

Leo Zeldenrust: I would absolutely recommend Cloudways to other agencies and businesses looking for a reliable, modern hosting platform that can grow with them. The combination of performance, ease of use, and excellent support has made a clear difference for BizWin and for our clients.

For anyone unsure about making the switch, my advice is simple: take advantage of the free trial. That’s how I started, and it gave me the confidence to see firsthand how Cloudways could streamline hosting management and deliver the results we needed. Once you experience the platform yourself, it’s easy to see why it stands out from other providers.

Ready to Level up Your Agency’s Hosting Experience?

Join the Cloudways Agency Partnership Program and unlock exclusive benefits, priority support, and revenue opportunities designed for scaling creative teams.

Start Free Now