Creative Agency Nakaryu Manages More Clients Without Hosting Complexity Using Cloudways

About Nakaryu

Nakaryu is a Munich-based full-service creative agency founded in 2017 that combines marketing, technology, and artificial intelligence to help businesses grow and scale their digital presence more efficiently and sustainably.

Operating on a Marketing-as-a-Service subscription model, the agency delivers ongoing web design, e-commerce development, and high-end content production — removing the complexity of coordinating multiple digital providers and giving clients a single, reliable growth partner.

With 250+ websites and projects delivered, 50,000+ e-commerce orders processed, and 1,000,000+ social media interactions generated, Nakaryu has built a strong track record of measurable digital impact across industries and geographies.

Read the case study to find out how Nakaryu manages more clients without hosting complexity using Cloudways.

Cloudways: Nakaryu blends marketing, technology, and AI under a subscription model. How did the agency start, and what problem were you solving?

Max Wellner: Nakaryu started in 2017 with a simple idea: businesses should not have to coordinate five different providers just to keep their digital presence running. Many companies had a website developer, someone for hosting, someone for SEO, someone for ads, and someone for content — but no one really looked at the full picture.

We wanted to build an agency that combines strategy, web development, marketing, automation, and technology in one place. Over time, this evolved into our subscription model. Instead of selling one-off projects and leaving clients alone afterward, we help them continuously improve their digital infrastructure.

Today, Nakaryu blends marketing, technology, and AI to help companies become more visible, more efficient, and more scalable online. The core problem we solve is complexity: we make digital growth easier to manage for our clients.

– Nakaryu’s partner network and agency milestones, including 250+ websites and 50,000+ e-commerce orders delivered. (Source: Nakaryu)

Cloudways: What did your hosting setup look like before Cloudways, and where was it creating the most friction for your team?

Max Wellner: Before Cloudways, our hosting setup was more fragmented. We worked with different hosting providers like IONOS, different server environments without user friendly UX and, and different technical limitations depending on the client project. That made maintenance more complicated than it needed to be.

The biggest friction was not only performance, but also consistency. When every project behaves differently at the hosting level, small issues can take a lot of time: slow admin dashboards, unclear server limits, plugin conflicts, cache problems, or support cases where you first have to understand the hosting environment before you can even solve the actual issue.

For an agency managing multiple WordPress and WooCommerce projects, that becomes inefficient quickly. We needed a professional, centralized, and scalable environment.

Cloudways: Managing multiple client websites puts pressure on the infrastructure. What were the biggest hosting challenges you experienced before switching?

Max Wellner: The biggest challenges were performance stability, predictable workflows, and maintenance efficiency.

A single slow website is already a problem. But when you manage many client websites, small hosting issues can multiply across the whole portfolio. We experienced typical agency pain points: slow loading times, backend performance issues, limited control over server configuration, inconsistent caching, and time-consuming support processes.

WooCommerce projects in particular can become demanding because they are dynamic and often use many plugins, payment integrations, product feeds, and marketing tools. We needed infrastructure that could handle real client workloads, not just simple brochure websites.

Another challenge was scalability. As our subscription model grew, we needed hosting that could grow with us without requiring our team to constantly rebuild processes.

Cloudways: Walk us through the migration to Cloudways. What did the process look like, and did anything surprise you along the way?

Max Wellner: The migration process was much smoother than expected. We moved projects step by step using the Cloudways WordPress migration plugin.

– Cloudways Migration Tools offer two options — WordPress Migration Plugin and Managed Migration — for a smooth, hassle-free site transfer.

What surprised us most was how quickly we could create a professional server environment and bring websites into it. The Cloudways platform gave us a good balance: enough technical control for advanced WordPress work, but without the overhead of managing everything manually at server level.

For an agency, that balance is important. We want control, but we also need speed and reliability. Cloudways made the migration feel less like a risky infrastructure project and more like a structured operational upgrade.

Cloudways: Since moving to Cloudways, what has concretely changed? Can you share any before-and-after numbers around speed, uptime, or client satisfaction?

Max Wellner: The biggest change is that hosting has become much more manageable and predictable for us. Our team spends less time dealing with basic infrastructure issues and more time improving websites, campaigns, content, and conversion.

In terms of performance, we have seen noticeable improvements especially on WordPress and WooCommerce projects after combining Cloudways with proper caching, CDN setup, database optimization, image optimization, and front-end improvements. On several projects, we were able to reduce loading times significantly, often moving from “noticeably slow” to a much smoother user experience.

We are careful with exact before-and-after numbers because performance depends heavily on the individual website, theme, plugins, tracking scripts, and optimization status. But operationally, the improvement is very clear: fewer hosting-related bottlenecks, faster debugging, more stable environments, and better confidence when onboarding new client projects.

Client satisfaction improved because clients usually do not care about the hosting itself — they care that their website is fast, stable, and does not create problems. Cloudways helped us deliver that more consistently.

Cloudways: Which Cloudways stack are you running across client projects, and what drove that choice? Has it delivered the performance you expected?

Max Wellner: We mainly use Cloudways for WordPress and WooCommerce projects. Our stack typically includes PHP-FPM, MariaDB/MySQL, Redis object caching where appropriate, server-side caching, Cloudflare, and additional WordPress-level performance optimization depending on the project.

– Cloudways gives agencies direct control over core services like Apache, Imunify360, Memcached, MySQL, New Relic, and NGINX from a single dashboard.

This setup fits our client base because many of our projects are not just static websites. They often include WooCommerce, multilingual setups, forms, booking flows, marketing integrations, tracking scripts, custom plugins, or automation workflows.

The reason we chose this stack is simple: we need performance, but also flexibility. WordPress can be very powerful, but it needs a hosting environment that does not become the bottleneck. Cloudways has delivered the level of performance and control we expected, especially when combined with a clean optimization process.

Cloudways: How has Cloudways Copilot fit into your workflow? Given Nakaryu’s AI focus, did that aspect of the product resonate with your team?

Max Wellner: As an agency that works a lot with AI, automation, and technical workflows, Cloudways Copilot definitely resonates with how we think about infrastructure. We believe AI should not replace expertise, but it should make expert work faster, more structured, and more proactive.

– Cloudways Copilot’s dashboard shows total incidents detected, open alerts, and resolutions, including those handled automatically by Copilot.

For us, the most valuable direction is intelligent monitoring and early detection: helping teams understand performance issues, server behavior, errors, and optimization opportunities before they become client-facing problems.

That fits very well with Nakaryu’s philosophy. We use AI internally to support analysis, content workflows, development, and optimization. Having similar intelligence inside the hosting layer is a logical next step and something we see as increasingly important for agencies.

Cloudways: How has the Cloudways Agency Partner Program shaped the way you manage or grow your client portfolio day to day?

Max Wellner: The Agency Partner Program gives us a stronger foundation for managing client projects professionally. For an agency, hosting is not just a technical detail — it is part of the service quality clients experience every day.

– Cloudways Agency Partner Program offers dedicated management, onboarding discounts, growth bonuses, and enhanced expert support to help agencies scale.

Having a platform and partner structure that is built with agencies in mind helps us standardize our processes. It makes it easier to manage multiple client websites, onboard new projects, and scale our subscription model.

It also supports our positioning. We do not want to sell clients a website and disappear. We want to be their ongoing digital partner. A reliable hosting partner makes that promise much easier to deliver.

Cloudways: Which Cloudways features or add-ons have become essential to how Nakaryu delivers for clients, and how do they compare to before?

Max Wellner: Several features have become essential for us: easy server and application management, staging environments, backups, SSL management, server monitoring, caching options, Redis support, Cloudflare integration, and the ability to scale resources when needed.

– Cloudways centralizes application access — including URL, admin panel, database credentials, and SSH/SFTP details — in a single dashboard.

Compared to our previous setup, the main benefit is that these things are much more accessible and centralized. We do not have to reinvent the setup for every client project or rely on completely different hosting dashboards and limitations.

Staging and backups are especially important for agency work. When we update plugins, develop new features, or optimize WooCommerce stores, we need the ability to test and recover safely. That reduces risk for clients and makes our work more professional.

Cloudways: What would you tell another marketing agency owner considering Cloudways, and what do you wish you had known sooner?

Max Wellner: I would tell them: do not treat hosting as a small technical detail. Hosting affects your team, your workflows, your client satisfaction, and your ability to scale.

If you are managing multiple WordPress or WooCommerce websites, a reliable and centralized hosting platform can save a lot of hidden time. The real value is not only faster websites. It is fewer distractions, clearer processes, easier troubleshooting, and more confidence when you grow your client portfolio.

What I wish we had known sooner is how much operational energy gets lost when hosting is fragmented. Moving to a more structured setup makes the entire agency workflow cleaner.

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